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Malaysia B2C E-Commerce Market 2019

Malaysia B2C E-Commerce Market 2019

New report from yStats.com projects continued growth in online retail in Malaysia

Malaysia is expected to maintain a leadership role in online sales in the Southeast Asia region
Already a regional leader in the area of online retail sales growth rate and total sales, Malaysia is projected to keep this position in the near future, thanks to the high Internet penetration rate and growing comfort of connected individuals with buying online. Sources cited in the yStats.com foresee double-digit growth of online retail sales through 2025.

Social media and mobile shopping help drive the expansion of online commerce.
Recent surveys cited in the yStats.com report indicate that well over half of Internet shoppers in Malaysia use a mobile device for their purchases. The spread of smartphones leads to increased digital shopping. Another related trend driving increased online sales in Malaysia is social media commerce, especially through WhatsApp and Facebook applications. Cross-border shopping from Malaysia is a further active trend helping increase total B2C E-Commerce sales in the country.

Regional online merchants compete with international sellers for the attention of Malaysian online shoppers
The Malaysian branches of two online shopping platforms based in nearby Singapore, Lazada and Shoppee are the leading websites in shopping traffic and have been in close competition in recent months in monthly total website visits. Even as these two leaders expand their product offerings and services to consumers, other regional players, such as Indonesia’s Bukalapak and Chinese players such as Taobao and AliExpress are increasing their presence on the peninsula.


1. Management Summary
2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, June 2019
B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e & 2023f, and CAGR, in %, 2018e - 2023f
B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015, 2018e & 2025f, and CAGR, in %, 2018e - 2025f
Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
3. Trends
Devices Used to Access the Internet, in % of Internet Users, 2016 & 2018
Breakdown of Internet Traffic by Device, in %, 2018
Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
Top 10 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, August 2018
Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019
Top Social Shopping Platforms, in % of Social Media Shoppers, February 2019
4. Sales & Shares
Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
Retail E-Commerce Sales, in USD billion, 2018e & 2023f
Breakdown of E-Commerce Income of Companies by B2B, B2C, B2G and Total, in MYR billion, 2015 & 2018
B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018
Share of E-Commerce in National GDP, in %, 2016 & 2017
5. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2013 - 2018
Online Shopper Penetration, in % of Internet Users, 2018
Online Shopper Penetration by Region, in % of Internet Users, 2018
Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
Activities Performed Online, incl. “Online Shopping/ Booking”, in % of Internet Users, August 2018
Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, 2018
Breakdown of Frequency of Shopping Online, in % of Online Shoppers, 2018
6. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018
Top 3 Product Categories Purchased Online by Generation Z, in % of Generation Z Online Shoppers, 2018
7. Payment
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
Top 5 Third-Party Payment Services Used in E-Commerce, in % of Third-Party Payment Services Users, 2018
8. Delivery
Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018
9. Players
Overview of E-Commerce Players, June 2019
Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019

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