Malaysia B2C E-Commerce Market 2018
Online Retail Sales Continue Expansion in Malaysia, Says yStats.com Report
Germany-based online business research firm yStats.com’s recent report, “Malaysia B2C E-Commerce Market 2018” includes projections of growth rates for online retail above 20% for the next two years, as well as a wealth of other details concerning B2C E-Commerce in the Southeast Asian nation.
Malaysia’s comparatively high Internet penetration contributes to the continued rapid expansion of online retail sales. Malaysia ranks second in the in Southeast Asia region after Singapore in web connectivity, and connections continue to proliferate, many of them through smartphones. Research cited in the yStats.com report shows that mobile accounted for more than 50% of all Internet traffic in Malaysia as of early this year, and mobile surfers are increasingly becoming mobile shoppers.
The online merchants leading by website traffic so far this year are regional leaders Lazada, 11Street, Shopee and Zalora. Competition among these and other smaller players is intense as they hope to capture their share of growth in B2C E-Commerce projected in the yStats.com report. The leading product category purchased online in Malaysia last year was apparel.
- 1. Management Summary
- 2. Overview & International Comparisons
- B2C E-Commerce Market Overview and International Comparisons, April 2018
- Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
- Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
- Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
- Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
- Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
- Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
- Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
- Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
- Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
- Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
- Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2017
- Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
- Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
- 3. Trends
- Portable Devices Used to Access the Internet, in % of Internet Users, Q2 2017
- Devices Used to Access the Internet, in % of Internet Users, 2015 & 2016
- Breakdown of Internet Traffic by Device, in %, March 2018
- Share of Online Shoppers Who Made Their Most Recent Purchase via Mobile, in % of Online Shoppers, August 2017
- Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
- Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017
- 4. Sales & Shares
- B2C E-Commerce Sales, in MYR billion, and Year-on-Year Change, in %, 2012 – 2019f
- Share of E-Commerce in National GDP, in %, 2015 & 2016
- E-Commerce Share of Total Retail Sales, in %, 2016/2017
- E-Commerce Share of Total Retail Sales, in %, 2018f
- Breakdown of E-Commerce Income of Companies by B2B, B2C and B2G, by Sector and Sub-Sector, in MYR million, 2015
- 5. Users & Shoppers
- Internet Penetration, in % of Individuals, 2013 – 2017
- Online Shopper Penetration, in % of Internet Users, 2015 & 2017
- Online Shopper Penetration by Region, in % of Internet Users, Q2 2017
- Activities Performed Online, incl. “Online Shopping”, in % of Internet Users, February 2017
- Online Shopper Penetration, in % of Internet Users, 2015 & 2016
- Breakdown of Online Shoppers by Socio-Demographic Characteristics, incl. Gender, Age, Income and Education, in %, 2015 & 2016
- Breakdown of Frequency of Shopping Online, in % of Online Shoppers, February 2017
- Breakdown of Annual Online Spending in MYR, in % of Online Shoppers, February 2017
- Reasons for Not Shopping Online, in % of Internet Users Who Do Not Shop Online, February 2017
- Internet Penetration, in % of Individuals, 2017 & 2022f
- Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
- Annual Online Spending per Online Shopper, in USD, 2017 & 2022f
- 6. Products
- Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q3 2017
- 7. Payment
- Payment Methods Used in E-Commerce, in % of Online Shoppers, February 2017
- Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2017
- 8. Delivery
- Delivery Methods Used for Online Purchases, in % of Online Shoppers, February 2017
- Major Concerns of Online Shoppers, in % of Online Shoppers, Q3 2017
- 9. Players
- Overview of B2C E-Commerce Players, April 2018
- Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
- Top 3 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, February 2018
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