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Malaysia B2C E-Commerce Market 2017

Malaysia B2C E-Commerce Market 2017

Malaysia has good conditions for growth of online retail, says yStats.com report

While forecasts cited in the yStats.com report indicate that the online portion of total retail sales in Malaysia will grow from the present single percentage point to over 5% by 2025, this growth rate is eclipsed by other regional markets such as Indonesia, Vietnam and Philippines. The Malaysian government has initiated a roadmap calling for private sector cooperation to double the rate of E-Commerce sales growth. Favorable to this growth are the ready Internet infrastructure and the interest of young adults in making purchases online.

Several other interesting facts are presented in the publication. Online retail sales in Malaysia are dominated by the marketplace model. The yStats.com report shows that the largest B2C marketplaces, Lazada.com.my and 11street.my have announced intentions to attract more sellers to their portals. Other trends in E-Commerce include the sales through social media and the rising use of mobile devices to connect with sellers.


1. Management Summary
2. Overview & International Comparisons
Overview of B2C E-Commerce Market and International Comparisons, March 2017
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Malaysia, in USD million, 2015
Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Malaysia, 2016e
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Malaysia, in %, 2015 & 2025f
Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
Online Rides Sales in Southeast Asia, by Country, incl. Malaysia, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
Internet Penetration in Southeast Asia, by Country, incl. Malaysia, in % of Individuals, 2015
Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Malaysia, in MBPS, Q2 2016
Internet Users in Southeast Asia, by Country, incl. Malaysia, in millions, 2015 & 2020f
Number of Internet Users in Southeast Asia Who Researched Products or Services Online, by Country, incl. Malaysia, in millions, 2015
Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Malaysia, in %, November 2015
Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Malaysia, 2015
3. Trends
Overview of Regulatory B2C E-Commerce Trends, March 2017
E-Commerce Contribution to GDP, in MYR billion, 2015, E-Commerce Sales Growth CAGR, in %, 2012-2015, and Forecast of E-Commerce Contribution to GDP, by Business as Usual and With Intervention, in MYR billion, 2020f
Devices Used to Access the Internet, in % of Internet Users, 2015
Top 20 Activities Conducted via Connected Mobile Devices, incl. Shopping-Related, in % of Internet Users, March 2016
Share of Online Shoppers Buying via Smartphones, in %, November 2016
Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
M-Commerce Sales, in MYR million, and Share of Total B2C E-Commerce Sales, in %, 2013 – 2020f
Share of Online Shoppers Who Made a Purchase via Social Media, in %, April 2016
Breakdown of Preferred Types of Online Promotions, in % of Online Shoppers, Q1 2016
4. Sales & Shares
B2C E-Commerce Sales, in MYR billion, 2011 & 2016
B2C E-Commerce Share of Total Retail Sales, in %, 2011 & 2016
B2C E-Commerce Sales, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
B2C E-Commerce Sales, in USD billion, 2014, 2020f & 2025f
5. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2011 - 2015
Internet Penetration, in % of Households, 2011 – 2016
Breakdown of Broadband Subscriptions by Mobile and Fixed, in millions, Q1 2015- Q3 2016
Breakdown of Internet Users by Internet Users Who Shop Online, Who Do Webrooming Only, and Who Do Not Shop Online, in %, 2015
Breakdown of Online Shoppers by Socio-Demographic Characteristics, incl. Gender, Age, Income and Education, in %, 2015
Breakdown of Frequency of Online Shopping, in % of Online Shoppers, November 2016
6. Products
Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2016
Breakdown of Product Categories to Purchase Online, incl. “Fashion and Accessories”, in % of Online Shoppers, Q1 2016
Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2015
7. Payment
Breakdown of E-Commerce Transactions by Payment Methods, in %, 2015
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2015
Pull-Factors in E-Commerce According to Online Shoppers, in % of Online Shoppers, 2015
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, November 2016
Top 5 Reasons Preventing Consumers from Conducting Certain Banking Activities via Mobile, in % of Internet Users, March 2016
8. Delivery
Reasons to Shop Online, incl. “Convenient Delivery Service, in % of Online Shoppers, 2015
Breakdown of the Parcel Delivery Market by Local Players, in %, December 2015
Breakdown of Expected Delivery Times, in % of Online Shoppers, November 2016
Share of Online Shoppers Willing to Pay Extra for Express Delivery, in %, November 2016
9. Players
Overview of E-Commerce Players, March 2017
Breakdown of Online Marketplaces Preferred for Online Shopping, in % of Online Shoppers, 2015
Top 6 Local C2C/P2P E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in %, and Estimated Number of Visits from Malaysia, in millions, February 2017
Top 9 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Malaysia’s Share of Website Visits, in %, and Estimated Number of Visits from Malaysia, in millions, February 2017
Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017

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