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Latin America Online Payment Methods: Full Year 2014

Latin America Online Payment Methods: Full Year 2014

Alternative Methods and Credit Cards Compete in Online Payment in Latin America

Online and mobile payments worldwide are forecasted to top three trillion Euros in the next five years. Mobile payment is the growth leader, outpacing online and the total payments market, with further growth expected following the launches of varying mobile payment solutions, including Apple Pay. Fast and one-touch checkout is a trend on the global online and mobile payment market, with one-touch solutions released by Amazon, PayPal and Apple Pay. Another trend is large payment companies preparing to separate from their E-Commerce parent companies. EBay announced plans to spin off PayPal, while Alibaba revealed that it will let Alipay go public after Alibaba’s own IPO. The players that have intensified their efforts on the payments markets in 2014 are social networks and messengers, with Twitter, Facebook and Snapchat launching peer-to-peer payments.

In Latin America, credit card and alternative payment methods compete hand to hand for the share of the fast growing B2C E-Commerce market. Region-wide, payment through online payment platforms was only slightly ahead of credit card by penetration on online shoppers in 2014, while in some countries also cash on delivery plays an important role. Furthermore, a common trend in the region was increased use of mobile devices for payment in online shopping, with close to a quarter of online payment users already having paid with smartphone at least once.

In the region's largest market, Brazil, new regulations were adopted in 2013 and 2014, boosting the growth of online and mobile payments. Credit cards were used most in online purchases in Brazil, followed by local banking payment method Boleto Bancario. In Mexico, which ranks next to Brazil by B2C E-Commerce sales, both cash and credit cards were frequently used by online shoppers. Credit and debit cards were in the lead in online retail in Argentina, while close to half of Internet users did not shop online due to fears for safety of their credit card data. Also Colombia and Chile show growth in online and mobile payments: in Colombia payment transactions via mobile phone more than doubled, while in Chile one in every sixth Internet user carried out banking transactions online.


1. Management Summary
2. Global Developments
Online and Mobile Payment Trends and News about Players, H2 2014
Online Payment Overview and Trends, H1 2014
Value of Digital Payments, in USD trillion, 2014e & 2019f
Value of B2C E-Commerce Payment Transactions, by Method, in USD billion, and in % CAGR, 2012 & 2017f
Number of B2C E-Commerce Payment Transactions, in billions, 2011 - 2015f
Number of Mobile Payment Transactions, by Bank and Non-Bank, in billions, 2011 - 2015f
Value of Mobile Payments, in USD billion, 2013 & 2014f
Mobile Wallet Market Value, in USD billion, 2012 & 2018f
Number of NFC Payment Users, in millions, 2014e & 2019f
Share of Consumers who Used Mobile Payment In-Store or in Online Shopping, by Selected Countries, 2014e
Breakdown of Mobile Wallet Usage and Attitude Among Users in Advanced Markets, in % of Respondents, 3 Months to March 2014
Major Concerns about Online Shopping, in % of Online Shoppers, May 2014
Reasons for Not Shopping Online, in % of Consumers who Do Not Shop Online, 2012 & 2013
Share of Consumers who Do Not Shop Online Because of Lack of Trust to Online Payment Methods, by Selected Countries, in %, 2013
Payment-Related Reasons for Not Shopping Online More Often, Compared to Other Reasons, in % of Online Shoppers Who Buy Online Less than Once a Month, by Selected Countries, September 2013
Payment Methods Perceived to be Safest, incl. Online, in % of Consumers, by Age Group, June 2014
3. Latin America
3.1. Regional
Online Shopper Penetration on Banked and Unbanked Population with Internet Access, in %, and Banking Penetration on Total Adult Population, in %, 2013
Profiles of Online Payment Users, by Regional and Country, in % of Online Payment Users, 2014e
Payment Methods used to Pay for Online Purchases, in % of Online Payment Users, 2014e
Share of Online Payment Users Paying with Smartphones, in %, 2014e
Potential Usage of New Payment Methods, incl. Mobile, in % of Online Payment Users, 2014e
Products and Services Paid for Online, in % of Online Payment Users, 2014e
3.2. Brazil
Online and Mobile Payment Trends and News about Players, H2 2014
Online and Mobile Payment Trends and News about Players, H1 2014
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
Payment Methods Used in B2C E-Commerce, by Income and Age Goups, in % of Online Shoppers
in Each Group, 2013
Payment Methods Used in B2C E-Commerce, by Gender, in % of Online Shoppers, 2013
Reasons not to Shop Online, in % of Internet Users Who Do Not Shop Online, incl. Payment, 2013
Share of Credit Card Owners Paying Online With Credit Card, in %, 2010 - 2013
Breakdown of the Most Used Payment Methods in B2C E-Commerce, in % Online Shoppers Who Own a Credit Card, 2013
Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
M-Commerce Activities Performed on Smartphone or Tablet, in % of Smartphone and/or Tablet Owners, incl. Purchasing via Payment Intermediary, June 2014
Reasons for not Shopping on Mobile, in % of Smartphone and/or Tablet Owners, incl. Absence of Credit Card, June 2014
Security Features that Make Users Feel Safer when Shopping on Mobile, in % of Smartphone and/or Tablet Owners, incl. Payment, June 2014
3.3. Mexico
Breakdown of Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2013
Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
Barriers to Mobile Purchase, in % of Online Shoppers who Own Tablet/Smartphone, June 2014
Share of Shoppers with Access to Payment Methods for Mobile Shopping, by Online Shoppers Owning Smartphone and Tablet, in %, June 2014
3.4. Argentina
Breakdown of Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, June 2014
Payment Methods Used in B2C E-Commerce, in % of Online Shoppers, 2013
Payment Methods Offered in B2C E-Commerce, in % of Online Shops, 2013
Reasons for not Shopping Online, incl. Payment-Related, in % of Internet Users Who do not Shop Online, 2013 & 2014, Ranked by 2014
Online Payment Activities to be Carried Out if Greater Security is Guaranteed, in % of Internet Users, 2013 & 2014
Devices Used to Make Payments Online, in % of Online Payment Users, 2014e
3.5. Colombia
Breakdown of Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2013
Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
Number of Payment Transactions Conducted with Mobile Phone, in millions, 2012 & 2013
3.6. Chile
Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
Penetration of Online Payment Users on Internet Users, by Type of Payment Activity, by Location and Age Group, 2013
3.7. Peru
Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013
3.8. Dominican Republic
Most Used Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2012 & 2013

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