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Kazakhstan B2C E-Commerce Market 2019

Kazakhstan B2C E-Commerce Market 2019

With growing consumer and governmental interest, the B2C E-Commerce grows in Kazakhstan

B2C E-Commerce in Kazakhstan develops
In Central Asia and Caucasus, Kazakhstan leads in terms of B2C E-Commerce markets. This market in Kazakhstan experiences sales growth in the double-digits, as reported by yStats.com. Given the rapid growth of the market, the overall share of B2C E-Commerce amongst total retail sales still remains small.

Online Shopping barriers exist
Logistics hinder the B2C E-Commerce market in Kazakhstan, as slow delivery lies as the most common problem among digital consumers. However, Kazpost, Kazakhstan’s postal department, is working to improve infrastructure and expedite fulfilments. Outside of logistics, the cash reliant society of Kazakhstan keeps cash on delivery as the primary payment method, according to data cited by yStats.com.

Kazakhstan E-Commerce powered by local players
Kazakhstan’s Kaspi bank owns the highest revenue producing online store in the country, Kaspi.kz. Due to the unique situation of the bank owning the E-Commerce platform, the store offers immediate online credit is offered for purchases. The largest internet holding company in the country, Chocofamily, has experienced successful growth, according to the yStats.com report.


1. Management Summary
2. Overview
Overview of B2C E-Commerce Market and Trends, February 2019
Selected Socio-Economic Characteristics, incl. Population, in millions, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita, PPP, in International Dollars, by Selected Countries in Central Asia & Caucasus, incl. Kazakhstan, 2019f
Internet Penetration, in % of Individuals, by Selected Countries in Central Asia & Caucasus, incl. Kazakhstan, 2017
Share of Individuals Using the Internet to Pay Bills or Make Online Purchases, in % of Individuals, by Selected Countries in Central Asia & Caucasus, incl. Kazakhstan, 2017
Financial Inclusion Indicators, incl. Financial Institution Account, Debit Card, Credit Card and Mobile Money Account Ownership, in % of Population 15+, by Selected Countries in Central Asia and Caucasus, incl. Kazakhstan, 2017
Logistics Performance Indicators, by Selected Countries in Central Asia & Caucasus, incl. Kazakhstan, 2018
3. Trends
Breakdown of Internet Traffic by Device, in %, 2018
Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, 2017
Location of E-Commerce Merchants Purchased from, in % of Internet Users, 2017 & 2018
Cross-Border E-Commerce Transactions with Cards Issued in Kazakhstan, by Value, in KZT million, and Volume, in thousands, 2013 – 2017
Breakdown of Products Purchased Cross-Border, in % Cross-Border of Online Shoppers, 2017
4. Sales & Shares
Domestic Retail E-Commerce Sales, in KZT million and in % of Total Retail Sales, Domestic Wholesale E-Commerce Sales, in KZT million and in % of Total Wholesale Sales, and E-Commerce Sales of Services*, in KZT million, 2013 – 2017 & H1 2018
Breakdown of B2C E-Commerce Sales by Goods and Services, in %, January – August 2018
Retail E-Commerce Sales, in USD million, and Share of Total Retail Sales, 2016 – 2021f
Total E-Commerce Sales, in USD million, and Year-on-Year Change, in %, 2017- 2019f
5. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 – 2018
Online Shopper Penetration, in % of Internet Users, 2017 & 2018
Breakdown of Online Shoppers, by Age Group and Gender, in %, 2017
Perceived Barriers to E-Commerce, in % of Internet Users, 2018
Breakdown of Online Shoppers, by Total Online Spending, in %, 2017 & 2018
6. Products
Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
Average Check in Online Shopping, in KZT thousand, by Product Category, December 2017 & December 2018
7. Payment
Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, June 2018 – January 2019
8. Delivery
Problems Encountered When Shopping Online, in % of Online Shoppers, 2017 & 2018
9. Players
B2C E-Commerce Sales by Category of Players, in %, January – August 2018
Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2017

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