Japan B2C E-Commerce Sales Forecasts: 2017 to 2021
About half of the Internet connected population of Japan already shops online, making the nation the second largest E-Commerce market in Asia and fourth globally. While total annual retail sales figures in Japan have changed little in the last few years, the online portion of sales has grown at a double-digit rate. Because of this historical growth as well as future projections, the yStats.com report cites sources pointing to online retail comprising around 10% of total retail in Japan by 2021.
There are several factors pushing online retail sales growth. Product availability and delivery logistics have improved; and social networks have facilitated the shopping experience. Going forward, recent survey cited in the yStats.com report indicates that around one in three Japanese shoppers intend to increase their online spending. Another major growth factor in B2C E-Commerce in Japan is the rise of mobile shopping. Although Japan has been slower to move to M-Commerce than many of its Asian neighbors, recent growth and shopper surveys point to a significantly higher portion of online retail being done through a smartphone.
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