Market Research Logo

Japan B2C E-Commerce Sales Forecasts: 2017 to 2021

Japan B2C E-Commerce Sales Forecasts: 2017 to 2021

About half of the Internet connected population of Japan already shops online, making the nation the second largest E-Commerce market in Asia and fourth globally. While total annual retail sales figures in Japan have changed little in the last few years, the online portion of sales has grown at a double-digit rate. Because of this historical growth as well as future projections, the yStats.com report cites sources pointing to online retail comprising around 10% of total retail in Japan by 2021.

There are several factors pushing online retail sales growth. Product availability and delivery logistics have improved; and social networks have facilitated the shopping experience. Going forward, recent survey cited in the yStats.com report indicates that around one in three Japanese shoppers intend to increase their online spending. Another major growth factor in B2C E-Commerce in Japan is the rise of mobile shopping. Although Japan has been slower to move to M-Commerce than many of its Asian neighbors, recent growth and shopper surveys point to a significantly higher portion of online retail being done through a smartphone.


1. Management Summary
2. Market Overview and International Comparisons
B2C E-Commerce Market Overview and International Comparisons, November 2017
Japan’s Share of Global Retail E-Commerce Sales in Asia and Worldwide, in %, 2016 & 2021f
M-Commerce Sales, in JPY trillion, and Share of B2C E-Commerce Sales, in %, 2015 & 2016
B2C E-Commerce Sales by Types of Products, Services and Digital Content, in JPY billion, 2015 & 2016
Online Shopper Penetration, in % of Internet Users, 2016
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016
Top 5 Companies by B2C E-Commerce Market Share, in %, 2016
3. Overview of Sales and Shares Forecasts
B2C E-Commerce Sales, in JPY trillion, and Share of Total Retail Sales, in %, 2011-2016
B2C E-Commerce Sales, by Five Comparative Estimates, in USD billion and JPY trillion, 2016 - 2021f, and CAGR, in %, 2016 - 2021f
B2C E-Commerce Share of Total Retail Sales, in %, 2016 & 2021f
4. Sales Forecasts
B2C E-Commerce Sales, in JPY trillion, 2016 - 2022f
B2C E-Commerce Sales, in USD billion, 2016 & 2021f
B2C E-Commerce Sales, in USD billion, 2016 & 2021f
Retail E-Commerce Sales, in USD billion and in % of Total Retail Sales, 2017f
B2C E-Commerce Sales, in JPY trillion, 2016 & 2017f

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report