Online retail sales in Japan will continue growth, per yStats.com report
Japan’s growth rate this year of slightly above 10% will allow Japan to maintain the fourth position in global B2C E-Commerce sales. Over a fourth of all households in Japan purchase online, with Rakuten and Amazon as the most popular sites, according to the yStats.com publication. The report points to M-Commerce as one factor boosting continued sales growth in the next few years, as about half of all online retail is predicted to be purchased on a mobile device by 2020. Increasing cross-border online sales also fosters the progress of B2C E-Commerce in Japan.