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Iran B2C E-Commerce Market 2016

Iran B2C E-Commerce Market 2016

Online retail set for take-off in Iran, says yStats.com publication

Iran has the second highest GDP in the Middle East, along with the largest population, and, in spite of having relatively low Internet connectivity rates and a small percentage of individuals buying online, Iran’s Internet shoppers number is the largest in this region. According to the yStats.com report, other factors favoring B2C E-Commerce growth include the wide ownership of debit cards.

The exclusion of U.S. and European B2C E-Commerce companies from Iran because of sanctions has fostered the growth of local companies. According to the yStats.com report, the largest of these online merchants is Digikala, with a large double-digit share of the online market and the third most popular website in the country. Other local players include online marketplace Bamilo, online clothing outlets Modeseh and Shixon, group buying and daily deal operator Netbarg, online auction seller Esam, and others.

Sellers and well as buyers are optimistic about changes to come to the online market. Sellers in Iran hope to have international investors and partners while online shoppers hope to be able to broaden their choice of goods, particularly the selection of electronics, according to the yStats.com report.


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1. Management Summary
2. Overview and International Comparisons
B2C E-Commerce Overview and International Comparisons, April 2016
Selected Socio-Economic Characteristics of Selected Countries in Iran, Compared to Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, incl. Population, in millions, GDP, in USD billion, and GDP per Capita, in USD, 2014
B2C E-Commerce Index of Iran, Compared to Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
Internet Penetration in Iran, Compared to Bahrain, Iraq, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE, Yemen, in % of Individuals, 2014
Online Shoppers in the Middle East, by Country, incl. Bahrain, Iran, Israel, Jordan, Oman, Qatar, Saudi Arabia, UAE, in % of Internet Users, in % of Population and in millions, 2013/2014
3. Trends
Smartphone Penetration, in % of Population, 2015e
Breakdown of Broadband Internet Subscriptions, by Type, in % and in millions, 2015
Breakdown of Online Transaction Value in Iran by Top 5 Provinces and Others, in %, 12 Months to March 2015
4. Sales and Shares
Value of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in IRR trillion, 2012/2013 - 2014/2015
Number of E-Commerce Payment Transactions, by Teheran, Other Provinces and Total, in millions, 2012/2013 - 2014/2015
Online Share of All Cashless Purchase Transactions, by Transaction Number and Transaction Value, in %, 2014/2015
B2C E-Commerce Share of Retail Sales, in %, 2015e
5. Users and Shoppers
Internet Penetration, in % of Households and in % of Individuals, 2012 - 2014
Breakdown of Internet Users, by Gender and Age Group, in %, 2013
Number of Individuals Carrying Out Shopping and Related Activities Online, by Activity, in millions and in % of Internet Users, by Male, Female and Total, 2013
6. Products
Top 5 Product Categories Purchased Online, in % of Online Shoppers, January 2016
Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, in % of Online Shoppers, January 2016
7. Payment
Top 5 Reasons for Not Shopping Online, in % of Respondents, 2012 & January 2016
Number of Online Payment Gateways, in thousands, March 2013 & March 2015
8. Delivery
B2C E-Commerce Delivery Overview, May 2016
9. Players
B2C E-Commerce Player Overview, April 2016
Top 5 E-Commerce Websites, by Website Rank, incl. Category, Website Visits, in millions, and Iran’s Share of Website Visits, in %, April 2016
Top 10 E-Commerce Websites, by Website Rank, incl. Description, April 2016

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