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Indonesia B2C E-Commerce Market 2017

Indonesia B2C E-Commerce Market 2017

New yStats.com publication affirms that Indonesia maintains Southeast Asia’s quickest growing online retail market

In Indonesia, online retail is blossoming. Despite having low rankings of Internet and E-Commerce penetration rates, this publication from yStats.com showcases that Indonesia’s online retail market has been the biggest in the region due to its hefty population. Factors that have furthered E-Commerce development are increased Internet penetration and mobile connectivity, as well as favorable demographics and economic growth.

Statistics cited within the yStats.com report reveal how the number of Internet users in Indonesia has increased dramatically, making Indonesia the global winner in terms of growth rate. Consumers show an affinity to M-Commerce technology in that smartphones were the leading device for online purchases in 2016. Furthermore, social commerce is especially strong, due to over half of Internet users surveyed seeing Facebook as both a social platform, as well as a venue to buy and sell products.

According to projections from the yStats.com report, the emerging market of Indonesia is expected to experience heavy double-digit growth rates throughout the next few years, exceeding other countries in this area. Leading online marketplaces in Indonesia such as Lazada, Tokopedia, Elevania, and MatahariMall have received momentous investments, making competition even more fierce.


1. Management Summary
2. Overview & International Comparisons
Overview of E-Commerce Market and International Comparisons, March 2017
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Singapore, in USD million, 2015
Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in Southeast Asia, by Country, incl. Singapore, 2016e
B2C E-Commerce Sales in Southeast Asia, by Country, incl. Indonesia, in USD billion, 2015 & 2025f
B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Indonesia, in %, 2015 & 2025f
Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Indonesia, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
Online Rides Sales in Southeast Asia, by Country, incl. Indonesia, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
Internet Penetration, by Country, incl. Indonesia, in % of Individuals, 2015
Average Fixed Internet Connection Speeds in Southeast Asia, by Country, incl. Indonesia, in MBPS, Q2 2016
Internet Users Growth in Southeast Asia, by Country, incl. Indonesia, in %, January 2017 Compared to January 2016
Internet Users in Southeast Asia, by Country, incl. Indonesia, in millions, 2015 & 2020f
Number of Internet Users Who Research Products or Services Online, by Country, incl. Indonesia, in millions, 2015
Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Indonesia, in %, November 2015
Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top Cities and Other Areas, by Country, incl. Singapore, in %, November 2015
Top 10 E-Commerce Platforms Preferred for Online Shopping, by Rank, by Country, incl. Indonesia, 2015
3. Trends
Overview of E-Commerce Trends, March 2017
Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2016
Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, by Age Group, August 2016
Share of Mobile Connected Device Owners Who Purchase via Mobile Device and Who Use a Mobile App to Make a Purchase, in %, Q1 2016
Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping Done Through Mobile Apps, in %, June 2016
Social Platforms Most Recognized as Platforms for Buying and Selling Online, by Social Media and Online Forum, in % of Internet Users, June 2016
Activities Carried Out on Facebook, in % of Facebook Users, January 2016
Breakdown of Perception of Security of Online Transactions, in % of Internet Users, 2016
4. Sales & Shares
Retail E-Commerce Sales, in USD billion, by Six Comparative Estimates, 2014-2019f & 2025f
E-Commerce Share of Total Retail Sales, in %, 2014 – 2019f
E-Commerce Share of Total Retail Sales, in %, 2015 & 2025f
5. Internet Users & Online Shoppers
Internet User Penetration, in % of Individuals, 2010 - 2015
Breakdown of Internet Users, by Age Group and Gender, in %, 2016
Share of Internet Users Aware of Online Shopping, in %, and Share of Internet Users Who Shopped Online, in %, 2016
Number of Online Shoppers, in millions, and Penetration, in % of Internet Users, by Urban, Rural and Total, 2016e
Perceived Advantages and Disadvantages of Online Shopping, in % of Internet Users, June 2016
Reasons for Not Shopping Online and Factors That Would Encourage to Shop Online, in % of Internet Users Who Do Not Shop Online, June 2016
Breakdown of Spending Amount on Each Online Purchase in USD, in % of Online Shoppers, August 2016
6. Products
Product Categories Purchased Online, in % of Online Shoppers, August 2016
B2C E-Commerce Sales Growth by Product Category, incl. “Apparel and Footwear”, in % CAGR, 2014 - 2019f
B2C E-Commerce Sales by Selected Product Categories, in IDR billion, 2014 & 2015e
B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f
Online Travel Sales, in USD billion, 2015 & 2025f
Average Annual Online Spending, by Product Category, in IDR, June 2016
7. Payment
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, December 2016
Breakdown of Reasons to Choose Payment via ATM, in % of Online Shoppers Who Pay for Online Purchases via ATM, December 2016
Breakdown of E-Commerce Payments by Payment Method, by Approximate Share in %, 2015
Most Popular Non-Bank Fintech Services, in % of Non-Bank Fintech Service Users, November 2016
8. Delivery
Overview of E-Commerce Delivery, March 2017
Reasons to Choose an E-Commerce Website to Buy From, in % of Online Shoppers, August 2016
9. Players
Overview of E-Commerce Players, March 2017
Top 6 E-Commerce Websites, by Total Visits, in millions, February 2017
Awareness of E-Commerce Websites, in % of Online Shoppers, August 2016
Most Frequently Used E-Commerce Websites, in % of Online Shoppers, by Age Group, August 2016
Reasons to Choose a Specific E-Commerce Website to Buy From, in % of Online Shoppers, by Total Online Shoppers and Online Shoppers Buying from Top 10 E-Commerce Websites, August 2016
Sources of Information about E-Commerce Websites, by Total and Selected Leading E-Commerce Websites, in % of Internet Users, June 2016
Platforms Used for Online Shopping, in % of Online Shoppers, March 2016

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