Market Research Logo

Global Online Shopping Snapshot 2016

Global Online Shopping Snapshot 2016

Worldwide online retail sales growth continues, says report

The report points out that some markets are showing signs of maturity as growth rates have declined, yet globally B2C E-Commerce still has plenty of room to grow, accounting for less than 10% of total retail sales. Online shopping has grown at double digit rates in recent years and is expected to maintain that rate of growth at least through 2020.

The Asia-Pacific region has taken the lead in online retail sales, and is forecasted capture an increased share of global E-Commerce through the end of this decade. Emerging markets, with India as a prime example will have the highest growth rates while China, Germany, Japan, the UK and the USA are expected to have the highest sales figures this year, according to the report. Trends in online shopping revealed in the report include the use of mobile devices for shopping, the popularity of alternative online payment methods, consumer demand for free or low cost and rapid shipment, and increasing cross-border purchases.

1. Management Summary
2. Global Sales and Shares
B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion, and in % Share of Total Retail Sales, in 2014 - 2019f
B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share of Total Retail Sales, 2014 & 2019f
3. Regional Comparisons
Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f
Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015
Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015
4. Country Comparisons
Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 – 2019
B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f
Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market Attractiveness, 2015
Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in % of Population, 2014
Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015
Top 5 Countries by Share of Active Online Shoppers, in % of Population, Q4 2015
5. Trends
Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015
Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, by Regional and Global Medians, May 2015
Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015
Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015
Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 – 2020f
Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015
Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone Users, 2014
Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 & 2015
Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015
Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age Groups, in %, August 2015
Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites, by Global Average and Top 3 Countries, in %, August 2015
Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October 2014
6. Products
Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015
7. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
8. Delivery
Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4 2014
9. Players
Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report