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Global Online Gaming Market 2015

Global Online Gaming Market 2015

Digital games are driving global games market up

Digital gaming revenues already account for a double-digit share of the gaming revenues worldwide and are forecasted to see their share rise further. Generally, as video game software sales growth slows or declines, mobile and online play are pushing digital game sales higher. Among the important trends worldwide are the proliferation of the free-to-play model, and the phenomenon of video streaming of games and eSports grows in popularity.

Mobile games are the brightest performer: gaming revenues via smartphones are forecasted to double through 2017, while gaming revenues via tablets are expected to triple. Though competition has intensified with new entrants and a large number of small publishers, the market is still dominated by large publishers, with blockbuster games such as the Clash of Clans by Supercell and Candy Crush by King. Another growth segment is social gaming, which benefits from and contributes to the increasing popularity of free-to-enter games.

Asia-Pacific was the largest mobile gaming market and the largest games market overall in 2014. Online gaming revenues there are forecasted to continue growing at double-digit rates in the next several years. In China alone, there were several hundred million online gamers, involving over half of Internet users. By mobile gaming revenues, China is set to overtake even the USA in the near future. South East Asian markets are drawing the attention of Asian and international gaming companies, with close to a hundred million online gamers in total in the region, and an even larger number of mobile gamers.

Meanwhile, in North America a common trend in both Canada and the USA is declining revenue of pay-to-play multiplayer games, while the free-to-play model is on the rise. In the USA, digital gaming revenues topped physical game sales for the first time two years ago and have retained that leadership.

In recent developments in Europe, mobile phones topped stationery PCs as the device most used for gaming in Germany in 2014. In the UK, the pace of growth of online gaming revenues slowed, while in France offline games spending was still higher than online and mobile, but already a double digit-share of gamers played exclusively online. Apart from mobile, a significant growth driver of online gaming in Russia is social gaming, with social networks such as Odnoklassniki and Vkontakte deriving substantial revenues from games.

In Latin America, the largest market by far was Brazil, while throughout the region mobile and social were the growth segments in 2014. In the Middle East, countries like the UAE, Saudi Arabia and Oman saw double-digit shares of Internet users playing online, while in South Africa mobile gaming already by far surpasses PC gaming revenues.


1. Management Summary
2. Global
Overview of Online Gaming Market, March 2015
Breakdown of Total Gaming Revenues, by Segment, in % and in USD billion, in % Year-on-Year Change and Number of Gamers, in millions, 2014e
Digital Gaming Revenues, in USD billion, and in % Share on Total Gaming Revenues, 2013 & 2018f
Top 10 Countries by PC Online Gamer Penetration on Internet Users, in %, H2 2014
Top 10 PC/MMO Games, by Rank, October 2014
Overview of Mobile Gaming Market, March 2015
Breakdown of Mobile Gaming Revenues, by Smartphone and Tablet, in USD billion, 2013 - 2015f & 2017f
Mobile Gaming Revenues, in USD billion, 2013 - 2016f
Reasons for Mobile Gaming Purchase, in % of Paying Mobile Gamers, by Smartphone and Tablet, 2014e
Top 3 Mobile Games, by Revenues, in USD billion, 2014
Top Grossing Mobile Games on Google Play (Android), March 2015, and iOS App Store, 2014
Overview of Social Gaming Market, March 2015
Social Gaming Revenues, in USD billion, 2012 & 2019f
3. Asia-Pacific
3.1. Regional
Online Gaming Revenues in Asia-Pacific, in USD billion, 2012, 2013 & 2018f
Breakdown of Online Gaming Revenues in Asia-Pacific, by Selected Countries, in %, 2013
3.2. Asia
3.2.1. China
Overview of Online Gaming Market, March 2015
Online Gaming Revenues, in CNY billion, and in % Year-on-Year Change, 2011 - 2017f
Breakdown of Online Gaming Revenues, by Segment, Q1 2014
Mobile Gaming Revenues, in USD billion, 2013, 2014e & 2018f
Number of Online Gamers, in millions and in % of Total Internet Users, 2010 – 2014
Number of Mobile Gamers, in millions and in % of Total Mobile Internet Users, 2010 – 2014
3.2.2. Japan
Overview of Online Gaming Market, March 2015
Breakdown of Online Gaming Revenues, by Device, in % and in JPY billion, 2013
Mobile Gaming Revenues, by Apps and Smartphone Browser Games, in JPY billion, 2012 - 2014e
Social Gaming Revenues, in JPY billion, 2014, 2015f & 2020f
3.2.3. South Korea
Overview of Online Gaming Market, March 2015
Breakdown of Total Gaming Revenues, by Segment, in %, 2011 - 2013
Online Gaming Revenues, in KRW billion, 2011 – 2013
Mobile Gaming Revenues, in KRW billion, 2011 - 2013
3.2.4. India
Gaming Revenues, by Platform, in INR billion, 2013 - 2018f
Impact of Mobile Gaming on GDP Value, in USD billion, 2013 & 2018f
Share of Internet Users who Play Games Online at Least Weekly, by Device, in %, Q1 2014
3.2.5. Thailand
Mobile Gaming Revenues, in USD million, 2014 - 2017f
Share of Mobile Gaming Revenues on Total Gaming Revenues, in %, 2014 & 2017f
Share of Smartphone Users Playing Games on Smartphones, in %, July 2014
3.2.6. Indonesia
Share of Smartphone Users Playing Games on Smartphones, in %, July 2014
3.3. Oceania
3.3.1. Australia
Gaming Revenues, by Segment, in AUD million, and in % Year-on-Year Change, 2014
3.3.2. New Zealand
Gaming Revenues, by Segment, in NZD million, and in % Year-on-Year Change, 2014
4. North America
4.1. Regional
Breakdown of Digital Gaming Revenues, by Segment, in USD million, and in % Year-on-Year Change, by Country, 2014e
4.2. USA
Overview of Online Gaming Market, March 2015
Breakdown of Total Gaming Revenues, by Segment, in USD billion, 2010 – 2013
Breakdown of Online Games Played Most Often, by Type, in % of Online Gamers, 2013
Breakdown of Digital Gaming Revenues, by Payment Brands Used for Payment, 2014e
Mobile Gaming Revenues, in USD billion, 2013 - 2016f
Breakdown of Mobile Gaming Revenues, by In-App Purchases and Downloads, in USD billion, in % Year-on-Year Change and in % Share of Total Mobile Download and In-App Revenues, 2013 - 2016f
Breakdown of Weekly Time Spent on Gaming, by Device, in %, 2011 - 2013
Breakdown of Mobile Games Played Most Often, by Type, in % of Mobile Gamers, 2013
Breakdown of Mobile App Time Spent, by App Category, incl. “Games”, in %, June 2014
4.3. Canada
Share of Internet Users Who Play Games Online at Least Weekly, by Device, in %, Q1 2014
Per Capita Time Spent Playing Online Games Weekly, in Minutes, and Share of Time Spent Online Weekly, in %, by Individuals Aged 18-24 and Total Adults, 2014
5. Europe
5.1. Regional
Share of Individuals in the EU who Play Networked Games with Other Persons Online, in %, by Countries, 2012 & 2014
5.2. Western Europe
5.2.1. Germany
Overview of Online Gaming Market, March 2015
Breakdown of the Digital Games and Hardware Revenues, by Segments, in EUR million, 2013&2014
Mobile Gaming Revenues, in EUR million, and in % Year-on-Year Change, 2010 - 2014e
Number of Online and Mobile Gamers, by Platform Type, in millions, H1 2013 & H1 2014
Interactive Activities Carried Out Online, incl. “Play with Other Persons”, in % of Internet Users, by Age and Gender, Q1 2014
5.2.2. UK
Overview of Online Gaming Market, March 2015
Online Gaming Revenues, in GBP million, and in % Year-on-Year Change, 2011 - 2014
Mobile Gaming Revenues, in GBP million, 2013 & 2014
Breakdown of Gaming Industry Revenues, by Segment, in % and in GBP million, 2014
Share of Online Gamers on Internet Users, by Age Group, in %, 2013
5.2.3. France
Overview of Online Gaming Market, March 2015
Breakdown of Gaming Revenues by Segment, in % and in EUR million, 2014
Mobile Gaming Revenues, in EUR million, 2013 & 2014
Breakdown of Gamers, by “Playing Exclusively Online”, “Exclusively Offline” and “Both Online and Offline”, in %, September 2014
Share of Individuals Playing Games Online, in %, September 2014
5.2.4. Spain
Total Gaming Revenues, in EUR million, 2013 - 2017f and Breakdown of Total Video Gaming Revenues, by Physical and Online, in %, 2013
Number of Gamers in millions and in % of Population, by Platform, Q2 2014
5.2.5. Italy
Number of Internet Users Who Play or Download Games Online, in thousands and in % of Total Internet Users, by Age and Gender, Q1 2014
Number of Internet Users Who Play Networked Games with Other Persons Online, in thousands and in % of Total Internet Users, by Age and Gender, Q1 2014
5.3. Eastern Europe
5.3.1. Russia
Overview of Online Gaming Market, March 2015
Online Gaming Revenues, in RUB billion, 2012, 2013 & 2014e
Social Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 – 2013
Mobile Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 – 2013
Share of Internet Users who Played or Downloaded Games Online, by Total, Gender and Location, in %, 2013
5.3.2. Turkey
Online Activities, incl. “Playing Networked Games with Other Persons”, in % of Internet Users, Q1 2014
5.3.3. Poland
Share of Gamers on Internet Users, in %, and Types of Games Played, incl. Online and Mobile, in % of Gamers with Internet Access, April 2014
5.4. Scandinavia
5.4.1. Sub-Regional
Breakdown of Gaming Revenues, by Segments, by Countries and Total, in EUR million, 2013
5.4.2. Sweden
Share of Individuals Who Used the Internet to Play Networked Games with Other Persons, by Age Group and Gender, in %, Q1 2014
6. Latin America
6.1. Regional
Activities Carried Out on Smartphones at Least Weekly, incl. “Play Games”, in % of Smartphone Users, by Argentina, Brazil and Mexico, March 2014
Breakdown of Digital Gaming Revenues, by Segment, in % and in USD million, 2014e
Breakdown of Digital Gaming Revenues, by Countries, in % and in USD million, 2014e
Products and Services Paid for Online, incl. “Gaming/Digital Goods”, in % of Online Payment Users, 2014
6.2. Brazil
Overview of Online Gaming Market, March 2015
Online Gaming Revenues, in USD billion, 2014e & 2017f
Share of Mobile on Total Online Gaming Revenues, in % and in USD billion, 2014e
Breakdown of B2C E-Commerce Transactions, by Product Categories, incl. “Toys and Games”, in %, 2013
Product and Services Purchased Online, in % of Online Shoppers, incl. “Computer Games or Video Games”, 2013
Share of Internet Users Who Play Games Online, in %, Compared to Share of Internet Users Who Download Games, in %, 2009 - 2013
Share of Internet Users Who Play Games Online, in %, Compared to Share of Internet Users Who Download Games, in %, by Location, 2013
Share of Internet Users Who Play Games Online, in %, Compared to Share of Internet Users Who Download Games, in %, by Gender, Age and Income Group, 2013
6.3. Mexico
Devices Used to Play Games, in % of Gamers, 2014e
Devices Owned and Used Regularly to Connect to the Internet, incl. Game Consoles, in % of Internet Users, 2013 & 2014
Sites and Applications Visited at Least Weekly, incl. “Online Games”, in % of Internet Users, 2014
Breakdown of Target Audience of Online Games, by Age and Gender, in % of Unique Visitors and in thousands, July 2014
Most Popular Online Games Websites, by Unique Visitors, in thousands and Average Minutes per Visitor, July 2014
Share of Mobile Gamers Downloading Paid Game Applications, in %, and Downloaded Paid Mobile Game Apps, in % of Gamers, 2014e
Share of Mobile Gamers Downloading Free Game Applications, in %, and Downloaded Free Mobile Game Apps, in % of Gamers, 2014e
6.4. Argentina
Activities Carried out Online, by Frequency, incl. “Play Video Games”, in % of Individuals, 2013
Devices Used to Play Games, in % of Individuals, 2013
6.5. Colombia
Activities Carried Out Online Daily, incl. “Online Games”, in % of Internet Users, 2013
6.6. Chile
Activities Carried Out Online, incl. “Online Games”, in % of Internet Users, 2014
7. Middle East
7.1. Regional
Breakdown of Frequency of Online Gaming in MENA, in % of Internet Users, April 2014
7.2. Saudi Arabia
Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013
7.3. UAE
Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013
7.4. Qatar
Activities Carried Out Online, incl. “Playing or Downloading Games”, in % of Internet Users, 2013
7.5. Oman
Activities Carried Out Online, incl. “Playing or Downloading Video Games or Computer Games”, in % of Internet Users, by Gender, 2013
7.6. Kuwait
Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013
7.7. Lebanon
Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013
7.8. Bahrain
Activities Carried Out Online, incl. “Playing or Downloading Video Games and Computer Games”, in % of Internet Users, 2011 & 2014
7.9. Jordan
Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013
8. Africa
8.1. Egypt
Share of Individuals Playing Electronic Games on Total Population, in %, and Share of Online Gamers on Individuals Playing Electronic Games, in %, 2013
8.2. South Africa
Online Gaming Revenues, in ZAR million, 2013 & 2018f
Mobile Gaming Revenues, in ZAR million, 2013 & 2018f
Products Purchased Online, incl. “PC or Console Video Games”, in % of Online Shoppers, April 2014

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