Global Online Airline Booking Market 2019

Global Online Airline Booking Market 2019

Online airline booking competition becomes more intense

Digital flight bookings on the growth path globally
Above one-half of air travel sales worldwide are generated online, and the growth is projected to continue through 2023, according to the yStats.com report. The airlines’ direct booking channel is faced with growing competition from online travel agencies specialized in flight, as well as new entrants such as Amazon. In response to competitive pressure, airlines are investing in improving their digital offerings, adding features powered by innovative technology into their mobile and desktop platforms.

Air travel bookings via mobile apps becoming more popular
Mobile apps especially are growing in popularity as a major channel for booking flights and ancillaries. Close to one-third of respondents in an international survey from 2019 downloaded airline apps, as cited in the yStats.com report. Above one-quarter of respondents in another global survey would use such apps to purchase last-minute air travel items, such as extra luggage. Overall, above seven in ten air travellers valued the digital experience that airlines and travel companies offered to them.


1. Management Summary
2. Global Developments
Online Airline Booking Market Overview & Trends, November 2019
Breakdown of Air Travel Bookings by Online and Offline, in %, 2018
Online Air Travel Revenue, in USD billion, and CAGR, in %, 2019f & 2023f
Share of Flight Bookers Who Value The Quality Of The Digital Experience on Offer, in %, 2018 & 2019
Share of Flight Bookers Who Want to Personalize Their Booking Through Add-Ons, in %, 2019
Share of Flight Bookers Who Felt Frustrated That They Could Not Easily Understand What Was Included as Standard, in %, 2018 & 2019
Share of Flight Bookers Who Felt Annoyed With Companies Not Remembering Their Preferences For Future Trips, in %, 2018 & 2019
Cart Abandonment Rate by Selected Industries, in %, 2018
Top Reasons Cart Abandonment in Travel and Airline Booking, in % of Respondents, 2018
Share of Airline Passengers Who Would Pay for Last-Minute Purchases With An Airline App, in %, 2019
Types of Travel Apps Installed on a Smartphone, in % of Travelers, 2018
Reasons for Downloading a Travel App, in % of Travelers Who Downloaded a Travel App, 2018
Ancillaries Bought via Mobile, in % of Travelers, 2018
Broadband-Enabled Ancillary Revenue, by Type, in USD million, 2018e, 2028f & 2035f
In-Flight Technology That Air Travelers Would Like To Have, in % of Air Travelers, June 2019
Share of Airline Passengers Who Prefer To Book Their Trip Via Airline Website, in %, 2019
Top 20 Air Travel Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, October 2019
3. North America
3.1. Regional
Breakdown of Air Travel Booking by Online and Offline, in %, 2018
3.2. USA
Online Air Travel Revenue, in USD billion, and CAGR, in %, 2018 & 2023f
Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
Share of Leisure Travelers Who Searched for Flight and Accommodation and Booked Them on Mobile, in %, November 2018
Travel Booking Channels Used, in % of Travelers, by Generation, October 2018
Share of Travelers Who Are Likely to Book a Flight After Receiving a Personalized Notification Digitally, by Generation, 2018
Channels Used by Travel Agents to Book Flights, in % of Travel Agents, by Travel Agent Type, April 2019
Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
3.3. Canada
Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
4. Asia-Pacific
4.1. China
Online Flight Ticket Booking Sales, in CNY billion, Year-on-Year Change, in %, 2015 - 2022f
Market Shares of Top 3 OTAs in the Online Air Travel Sector, in %, Q2 2019
4.2. Japan
Breakdown of Online Travel Sales by Segment, in %, 2018
Online Share of Air Travel Bookings, in %, 2018 & 2022f
4.3. South Korea
Breakdown of Online Air Travel Bookings by Channels, in %, H1 2018 & H1 2019
Top 2 Specialized Air Travel Website/Apps by Market Share, in %, H1 2019
4.4. India
Online Share of Air Travel Bookings, in %, 2015 & 2018
4.5. Indonesia
Total Travel Sales and Online Travel Sales, by Category, in USD billion, 2018
Top 3 Travel Booking Apps Used by the Millennials, in % of Respondents, April 2019
4.6. Philippines
Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018
5. Europe
5.1. Regional
Online Air Travel Revenue, in USD billion, and CAGR, in %, 2018 & 2023f
Online Air Travel Revenue, in USD billion, and CAGR, in %, by EU-5 Countries, 2018f & 2023f
Average Revenue per User in Online Air Travel Booking, by France, Germany, Italy, Spain and the United Kingdom, in USD, 2018 & 2023f
Mobile Flight Booking Share, in % of Total Online Flight Bookings, Q4 2016, Q4 2017, Q3 2018, Q4 2018 & Q3 2019
5.2. UK
Number of User Conversions on Selected Airline Booking Websites, in thousands, by Desktop and App, April 2018 & April 2019
Monthly Mobile Flight App Downloads, by Selected Apps, in thousands, January 2018 – April 2019
Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
5.3. Germany
Number of Travelers Who Searched Information About Flights Online, in millions, 2008 & 2018
Share of Travelers Who Used Mobile Internet for Booking Flight, Train, Bus, in % of Travelers Who Use Mobile Internet for Travel Purposes, March 2019
Online Providers Used to Book Flights via Website or App, in % of Online Airline Ticket Bookers, Q1 2019
5.4. France
Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
Top 20 Travel Websites/Applications, by Number of Unique Visitors per Month, in thousands, incl. Airlines, January 2019
5.5. Spain
Top 5 Flight Booking Apps by Store Rank, by Apple App Store and Google Play Store, December 2019
6. Latin America
6.1. Regional
Online Share of Air Travel Bookings, in %, 2018
6.2. Brazil
Share of Leisure Travelers Discovering and Booking Airline Tickets Online, in %, November 2018
Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018
6.3. Mexico
Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018
6.4. Argentina
Use of Channels for Planning and Booking the Last Trip, in % of Online Travel Bookers, March 2018
7. Middle East & Africa
7.1. Regional
Share of Airline Passengers Who Prefer To Book Their Trip Via Airline Mobile App, in %, 2019
7.2. UAE
Product and Service Categories Purchased Online, in % of Online Shoppers, incl. “Flight Bookings”, 2017 & 2018
7.3. Saudi Arabia
Top 5 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Saudi Arabia’s Share of Total Visits, in %, October 2019
7.4. South Africa
Estimated Market Share of Travelstart, by Online Travel and Total Travel, in %, April 2019

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