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Global Online Accommodation Booking Market 2018

Global Online Accommodation Booking Market 2018

yStats.com report details global movement to online lodging reservations

The yStats.com publication includes the projection that within the next five years, almost half of hotel revenues will be result from online reservations, with much of the growth coming from the ascendance of online travel agencies. Last year, travelers booked over a trillion overnight stays through the two largest OTA’s, Booking.com and Expedia. Hotel chains such as Marriott and Hilton attempt to capture more direct bookings to counter the OTA growth.

Both hotel chains and the OTAs face competition from the insurgency of peer-to-peer accommodation platforms such as Airbnb, which are particularly popular with young adult travelers. The yStats.com report cites data indicating that in the United Kingdom, nearly a third of travelers have reserved a stay through a peer-to-peer platform, and in the USA the numbers of traveler using Airbnb will grow by 10 million over the next five years. Hotel chains, OTAs and P2P offerings all benefit from the global spread of smartphones, as accommodation bookings are increasingly done through mobile apps.


1. Management Summary
2. Global Developments
Online Accommodation Booking Market Overview and Trends, October 2018
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2017 - 2022f
Total Hotel Booking Sales, in USD billion, and Breakdown by Offline and Online, in %, 2012, 2017 & 2022f
Breakdown of Hotel Booking Sales by Offline, Online Intermediaries and Online Direct, in %, 2022f
Short-Term Rentals, in USD billion, and Breakdown by Offline, Online Intermediaries and Online Direct, in %, and Total Short-Term Rentals, in USD billion, 2012, 2017 & 2022f
Online Hotel Bookings by Channel, by OTAs, Metasearch and Hotel Websites, in % of Online Hotel Bookers, by Selected Countries, March 2017
Online Hostel Sales, in USD billion, and Year-on-Year Change, in %, 2017 & 2020f
Online Share of Hostel Booking Sales, in %, 2017 & 2020f
Breakdown of OTAs Used to Book Accommodation, in % of Young Travelers, 2017
Booking Holdings’ Revenues, by Type, in USD million, and Number of Bookings, by Segment, in millions, 2016 & 2017
Expedia Group’s Revenues and Gross Bookings, in USD million, by Platform, and Room Nights, in millions, 2016 & 2017
Airbnb’s Revenue and Profit, in USD million, 2017
Top 5 Hotel Websites by Share of Bookings through Hotel Websites, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017
Top 10 Accommodation and Hotels Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, September 2018
3. Asia-Pacific
3.1. Regional
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2016 - 2021f
3.2. China
Online Hotel Booking Sales, in CNY billion, and Year-on-Year Change, in %, Q4 2016 – Q4 2017
Breakdown of Online Hotel Booking Travel Agencies Market Shares by Transaction Size, in %, and Sales, in CNY billion, Q1 2018
Breakdown of Online Hotel Bookers, by Age Group and Gender, in %, June 2018
3.3. Japan
Breakdown of the First Action Taken When Purchasing a Travel Product, by Domestic and Overseas Travel, in % of Travelers, July 2017
Breakdown of Travel Channels Used for Booking, incl. “Hotel Direct Website or App”, in % of Overseas Travelers, June 2018
3.4. South Korea
Breakdown of Overseas Online Hotel Bookings by Channels, in %, Q2 2017 – Q1 2018
Breakdown of Domestic Online Hotel Bookings by Channels, in %, Q2 2017 – Q1 2018
3.5. Australia
Online Share of Total Hotel Bookings, in %, June 2017
Online Hotel Booking Channels Used, in % of Online Hotel Bookers, March 2017
Breakdown of Travel Websites Visit Shares, incl. Booking.com, Expedia and Airbnb, in %, 2017
3.6. India
Breakdown of Online Travel Sales by Sub-Categories, in INR billion and in %, 2017
Rank of the Top 10 Most Popular Websites by Confirmed Bookings, 2017
3.7. Thailand
Activities Carried Out Online, incl. “Book Hotel”, in % of Internet Users, July 2017
Rank of the Top 10 Most Popular Websites by Confirmed Bookings, 2017
4. North America
4.1. Regional
Online Travel Sales, in USD billion, Year-on-Year Change, in %, and Share of Global Online Travel Sales, in %, by Country and Total, 2016 - 2021f
Breakdown of Hotel Booking Channels Used, by Branded Hotel Channel, OTAs and Other, in % of Hotel Guests, 2015 – 2018e
4.2. USA
Online Share of Hotel Booking Sales, in %, 2017
Online Hotel Booking Sales, in USD billion, 2016 & 2017
Online Hotel Booking Sales, by OTAs and Hotel Websites/Apps, in USD billion, 2017
OTAs’ Sales of “Hotel & Lodging”, in USD million, and in % Year-on-Year Change, 2015 - 2021f
Breakdown of Hotel Booking Channels Used, by Direct, OTAs, Hotel Review Sites and Other, in % of Leisure Travel Bookers, Q2-Q3 2016 & Q2-Q3 2017
Devices Used for Online Accommodation Shopping and Booking, by Desktop/ Laptop, Smartphone and Tablet, in % of Online Travelers, December 2017
Mobile Hotel Booking Share, in % of Online Hotel Bookings, 2015 - 2020f
Number of Airbnb Users, in millions, and Year-on-Year Change, in millions, 2015-2022f
Top 10 Hotel Websites by Share of Bookings through Hotel Websites, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017
Top 5 OTA Websites by Share of Hotel Bookings though OTAs, in %, and Year-on-Year Change, in Percentage Points, May 2016 & May 2017
5. Europe
5.1. Regional
Online Travel Sales, in USD billion, and Year-on-Year Change, in %, 2016-2017e
Online Travel Sales, in USD billion, by Russia, Other Countries and Total, 2016 - 2021f
Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in % of Bookings, 2017 & 2021f
Average Breakdown of Hotel Overnights by Distribution Channels, in %, 2015 & 2017
Average Breakdown of Hotel Overnights by Distribution Channels, by Selected Countries, in %, 2017
Top 7 OTAs by Average Share of Hotel Overnights Booked via OTAs, in %, 2013, 2015, 2017
Average Breakdown of Hotel Overnights Booked via OTAs by Booking.com, Expedia and Other OTAs, by Selected Countries, in %, 2017
Product Categories Purchased Online, incl. “Holiday Accommodation”, in % of Online Shoppers in the EU, 2017
Share of Individuals and Online Shoppers Buying “Holiday Accommodation” Online, by EU Countries, FYROM, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2016 & 2017
Number of Online Accommodation Bookings by Purpose, by Leisure and Business, by Selected Countries in EU, in thousands, 2014 & 2017
Number of Online Accommodation Bookings by Destination Type, by Domestic and Outbound, by Selected Countries in EU, in thousands, 2014 & 2017
Mobile Share of Online Hotel Bookings, in %, 2015 - 2020f
Share of Individuals in the EU Booking Accommodation Online From Another Individual, in %, by Age Group, 2017
Top 10 Countries in the EU by Share of Individuals Booking Accommodation from Another Individual Online via Dedicated Websites or Apps, 2017
5.2. UK
Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017
Channels Used for Online Accommodation Search, in % of Travelers, by 18-24 Year-Olds and 25-34 Year-Olds, August 2017
Top 10 Travel Websites, by Average Monthly Visits, in millions, August 2016 – July 2017
5.3. Germany
Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017
Online Share of Total Hotel Bookings, in %, February 2018
Online Travel Booker Penetration by Category, incl. “Hotel/ Accommodation”, in % of Internet Users, May 2018
5.4. France
Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017
Top 15 E-Commerce Websites/Applications, incl. “Booking.com”, by Number of Unique Visitors per Month, in thousands, and Devices Used for Access, in % of Unique Visitors, Q1 2018
5.5. Spain
Product Categories Purchased Online, incl. “Holiday Accommodation”, in % of Online Shoppers, 2017
Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017
5.6. Italy
Share of Individuals Booking Holiday Accommodation, in %, 2012 – 2017
5.7. Russia
Online Travel Sales, in RUB billion, and Breakdown by Category, incl. “Hotels”, in %, 2016 & 2017
Devices Used for Online Hotel Search, Reservation, Payment, by Desktop, Smartphone and Tablet, in % of Travelers, May 2017
5.8. Netherlands
Share of Individuals Booking Holiday Accommodation Online, in %, 2012 – 2017
5.9. Switzerland
Top 3 OTAs by Average Market Share, in % of Hotel Bookings, 2015-2017
5.10. Sweden
Share of Individuals Booking Holiday Accommodation, in %, 2012 – 2017
Breakdown of Online Travel Sales, by Category, in %, 2017
5.11. Turkey
Product Categories Purchased Online, incl. “Holiday Accommodation”, in % of Online Shoppers, April 2017 & April 2018
Share of Online Shoppers Booking Holiday Accommodation Online, in %, 2013 – 2018
6. Latin America
6.1. Regional
Online Travel Sales, by Argentina, Mexico, Brazil, Other Countries of Latin America, in USD billion, and CAGR, in %, 2016 - 2021f
6.2. Brazil
Breakdown of Accommodation Booking Apps Used, in % of Travelers Using Booking Apps, March 2018
6.3. Mexico
Average Monthly Visits to Travel Websites, in millions, Reach, in % of Internet Users, and Conversion Rate, in %, by Travel Category, incl. “Lodging/Hotels”, January - July 2018
Travel Services Booked via Digital Platforms, by Business and Leisure/Holiday Travelers, in % of Online Travel Bookers, August 2017
Transactions Conducted via Mobile App, in % of Mobile Device Owners, incl. “Booked Lodging”, August 2017
6.4. Argentina
Digital Travel Services Purchased via Mobile, incl. “Hotel Reservation” and “Airplane Tickets”, by Age Group, in % of Mobile Internet Users, April 2017
7. Middle East and Africa
7.1. Regional
Breakdown of Online Hotel Bookings by Channel, by OTAs and Direct Online Suppliers, in %, 2017
Top Travel Websites Used for Online Booking, in % of Travelers, March 2018
7.2. UAE
Top 10 Travel-Related Brands that First Come to Mind, in % of Travelers, March 2018
7.3. Egypt
Top Travel Websites Used for Online Booking, in % of Travelers, March 2018

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