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Global Mobile Payment Methods: First Half 2015

Global Mobile Payment Methods: First Half 2015

Rivalry in Fast Growing Mobile Payments Remains Intense

Around the world, mobile payments are on the rise. Despite more than half of consumers having concerns about data security when using mobile payments, the share of mobile payment users reached two-digit figures across the major markets, such as the UK, the USA, Japan, China and others. Asia-Pacific was ahead of Europe, the USA and Latin America in 2014 in mobile payment user penetration. In China, the number of mobile payment users almost quadrupled in the past two years. Third-party mobile payments in this country, led by Ailpay, increased nearly five-fold.

The mobile payment trend is noticeable in Europe also. Eastern European countries Turkey and Poland ranked above the others in the region in mobile payment user penetration in early 2015, while of the EU5 countries, Italy was on top. In the USA, the share of adults who used mobile payments increased to over 20% in 2014. Furthermore, some countries in the Middle East and Africa continue to demonstrate the power of mobile payments in markets with low banking penetration. In Kenya, the number of transactions with mobile money neared one billion, and in Nigeria both the number and value of mobile payments grew at high triple-digit rates.

Rivalry among mobile payment providers remains intense. Since the beginning of 2015, Apple Pay expanded from the USA to the UK, Samsung launched a trial of Samsung Pay in South Korea, and Google unveiled its new mobile wallet solution, Android Pay. As mobile payments continue to boom, more market offerings are expected to join the race.


1. Management Summary
2. Global
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
3. Asia-Pacific
3.1. Asia-Pacific (Regional)
Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014
3.2. China
Online and Mobile Payment Trends and News about Players, H1 2015
Number and Value of Electronic Payment Services Transactions, by Segment and Total, incl. Mobile Payment, in billions, in CNY trillion, and in % Year-on-Year Change, 2014
Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014
Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2012, December 2013 & December 2014
Breakdown of Third-Party Mobile Payment GMV, by Providers, in %, 2013 & 2014
3.3. Japan
Online and Mobile Payment Trends and News about Players, H1 2015
Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014
Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014
3.4. South Korea
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, incl. Mobile Payment, in % of Online Shoppers, September 2014
Awareness and Usage of Mobile Payment Services, in % of Smartphone Users, March 2015
Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015
Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment Services, March 2015
3.5. Australia
Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015
Selected Payment Methods Used in Financial Transactions, incl. Mobile Banking, in % of Adults, 2008, 2011, 2014
3.6. India
Online and Mobile Payment Trends and News about Players, H1 2015
Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile, FY 2013-2014 & FY 2014-2015
3.7. Indonesia
Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014
Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014
Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider, November 2014
3.8. Thailand
Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014
3.9. Vietnam
Payment Methods Used in Online Shopping, incl. “Mobile/Games Cards”, in % of Online Shoppers, 2013 & 2014
4. North America
4.1. USA
Online and Mobile Payment Trends and News about Players, H1 2015
Share of Adults Who Used Mobile Payment, in %, 2013 & 2014
Types of Mobile Payments Conducted In-Store, in % of Mobile Payment Users, 2014
Payment Methods Used When Conducting Mobile Payments, in % of Respondents, 2014
Mobile Payment Services Used, in % of Respondents, 2014
Current/Intended Use of Smartphone Wallet Apps, by Brands, in % of Internet Users who Already Use/May Use a Wallet App, November 2014
Planned Use of Mobile Payment Apps, by Apple Pay and PayPal, in % of Current/Future Mobile Payment App Users, June 2014, September 2014, December 2014 & March 2015
4.2. Canada
Interest in Payment-Related Mobile Features, by High Interest and Low Interest, in % of Respondents, April 2015
Use of Alternative Payment Methods, incl. Mobile, by Gender and Age, in % of Respondents, 2013
5. Europe
5.1. Europe (Regional)
Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015
5.2. Western Europe
5.2.1. UK
Online and Mobile Payment Trends and News about Players, H1 2015
Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online Shoppers, April 2015
Contactless Card Payment Statistics, incl. Number of Cards, Number and Value of Transactions, by Credit/Charge and Debit Cards, and Number of Bank-Owned Terminals with Contactless Functionality December 2014
Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
5.2.2. Germany
Online and Mobile Payment Trends and News about Players, H1 2015
Breakdown of Awareness and Usage of Mobile Payments, by Payment Type, in % of Respondents, 2014
Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015
Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender, in %, November 2014
5.2.3. France
Number of Cards with Contactless Payment Functionality, in millions, April 2014 & April 2015
Number of Retail Stores with Contactless Payment Terminals, in thousands, April 2014 & April 2015
Number of Contactless Payment Transactions, in millions, April 2014 & April 2015
5.2.4. Spain
Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014
5.2.5. Italy
Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 & 2014
Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014
5.2.6. Netherlands
Breakdown of Online Purchases by Payment Method, by Shopping Channel, incl. Mobile, in %, 2014
5.3. Eastern Europe
5.3.1. Russia
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, incl. SMS, in % of Online Shoppers, 2013 & 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, incl. SMS, by Gender and Location Type, 2014
Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March 2015
Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015
Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015
Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of Revenues, in %, 2012 - 2014 and Breakdown of Revenues from NFC Smartphone Sales by Brands, in %, 2014
5.3.2. Poland
Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone, October 2014
5.3.3. Hungary
Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 – H2 2014
6. Latin America
6.1. Latin America (Regional)
Share of Favorable Conversations about Mobile Payments in Social Media, by All Conversations and Conversations about Safety and Security, in %, 2013 & 2014
6.2. Brazil
Online and Mobile Payment Trends and News about Players, H1 2015
Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
6.3. Mexico
Breakdown of Online Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
Breakdown of Offline Payment Methods Used in Online Shopping, by Payment Method and Device Used, in % of Online Shoppers, Q1 2015
6.4. Argentina
Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
7. Middle East & Africa
7.1. South Africa
Share of Payments for Online Purchases Made via Mobile Phone, in %, 2014
Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
7.2. Nigeria
Mobile Payment Statistics, incl. Number of Transactions, in thousands, Value of Transactions, in NGN million, H2 2012 - H2 2014
7.3. Morocco
Share of Mobile Phone Users who Made a Purchase or Payment via Mobile Phone, in %, and Type of Purchase or Payment Made via Mobile Phone, in %, November 2014
Breakdown of Payment Methods Used to Pay for a Purchase via Mobile, % of Mobile Phone Owners who Made a Purchase or Payment via Mobile Phone, November 2014
7.4. Kenya
Current and Intended Use of Mobile Payment Services, in % of Mobile Phone Users, 2013
Mobile Payment Statistics, incl. Number of Transactions, in millions, Value of Transactions, in KES billion, Number of Customers, in millions, and Number of Agents, in thousands, 2008 - 2014

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