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Global Cross-Border B2C E-Commerce 2018

Global Cross-Border B2C E-Commerce 2018

yStats.com report says half of online shoppers in Asia make purchases cross-border

A new publication from Hamburg-based secondary market research firm yStats.com, “Asia-Pacific Cross-Border B2C E-Commerce 2018,” covers online retail imports and exports in 10 nations of the Asia-Pacific region. The company’s CEO and founder, Yücel Yelken, comments “over half of online shoppers in this populous region shop on websites based outside their own nation”.

Highest concentration of cross-border shopper is in Hong Kong and Singapore
While more than 50% of online shoppers in the Asia Pacific region made purchases from abroad, the percentage is much higher in the city-state of Singapore and in Hong Kong. Australia and New Zealand also have a significantly higher share of cross-border shoppers than the regional average, according to surveys cited in the yStats.com report. One nation that shuns the cross-border trend is Japan, as over 90% of online shoppers there only buy in-country.

Handheld connections used for cross-border shopping in Asia-Pacific region
A recent survey cited in the yStats.com report indicates that cross-border purchases in the most populous nations in the Asia-Pacific region, China and India, are made through smartphones and tablets more than on desktop computers. The report also reflects that China, the USA and Japan are the most popular destinations for Asia-Pacific’s cross-border shoppers.

Apparel leads other product categories in cross-border trade
Clothing and accessories is top product category in cross-borders shopping in the Asia-Pacific region, according to data included in the yStats.com publication. Sales of this product grouping made up over a third of cross-border volume in South Korea.


1. Management Summary
2. Global Developments
Cross-Border B2C E-Commerce Market Overview and Trends, July 2018
Cross-Border Retail E-Commerce Sales, in USD billion, 2017e & 2022f
Cross-Border Share of Retail E-Commerce Sales, in %, 2016 & 2022f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2016 & 2017
Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
Top 5 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, May 2018
Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers, October 2017
Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
Main Concerns Related to Cross-Border E-Commerce, in % of Businesses, 2017e
Breakdown of the Latest Cross-Border Online Purchase by Value in EUR, in % of Cross-Border Online Shoppers, 2016 & 2017
Breakdown of the Latest Cross-Border Online Purchases by Parcel Weight in Kg, in % of Cross-Border Online Shoppers, 2016 & 2017
Breakdown of the Latest Cross-Border Online Purchase by Shipping Cost in EUR, in % of Cross-Border Online Shoppers, 2016 & 2017
Top 7 E-Commerce Websites Purchased From in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2016 & 2017
Share of Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017
3. Asia-Pacific
3.1. Regional
Cross-Border Online Shopper Penetration, by Selected Markets, in % of Online Shoppers, May 2018
3.2. China
Cross-Border B2C E-Commerce Market Overview and Trends, July 2018
Retail E-Commerce Imports, in CNY billion, and CAGR, in %, by Six Comparative Estimates, 2015-2021f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2013 - 2017
Top Product Categories in Cross-Border Online Shopping, by Purchased Last Year and Wanted for Purchase in the Future, in % of Cross-Border Online Shoppers in China, March 2018
Product Categories Purchased Cross-Border at Least Once a Month, in % Cross-Border Online Shoppers, May 2018
Important Factors When Choosing Where to Buy Cross-Border, in % of Cross-Border Online Shoppers in China, 2017e
Preferred Vendor Origin Countries for Cross-Border Online Shopping, in % Cross-Border Online Shoppers in China, May 2018
Breakdown of Types of Channels Used for Cross-Border Online Shopping, by Domestic and Overseas Shopping Websites, in % of Cross-Border Online Shoppers, 2017e
Types of E-Commerce Platforms Used for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in China, May 2018
Breakdown of Cross-Border Retail E-Commerce Imports, by Platform, in %, Q1 2018
Cross-Border E-Commerce Exports, in CNY trillion, and Breakdown by B2B and B2C/C2C, 2011 – 2017
3.3. Japan
Cross-Border B2C E-Commerce Imports from China and the USA to Japan, in JPY billion, 2017e – 2021f
Cross-Border B2C E-Commerce Exports from Japan to China and the USA, in JPY billion, 2017e – 2021f
3.4. South Korea
Cross-Border E-Commerce Imports, in KRW billion, 2014 - 2017
Cross-Border E-Commerce Exports, in KRW billion, 2014 – 2017
Breakdown of Cross-Border E-Commerce Imports, by Region/Country of Origin, in %, 2015 & 2017
Breakdown of Cross-Border E-Commerce Exports, by Region/Country of Destination, in %, 2015 & 2017
Breakdown of Cross-Border E-Commerce by Product Category, by Imports and Exports, in %, 2016 & 2017
3.5. Australia
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Australia, 2017e
Breakdown of Online Spending by Domestic and Cross-Border, by Product Category, in %, and Year-on-Year Change of Online Spending, by Product Category, in %, 2016 & 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
3.6. India
Selected Product Categories Purchased in the Latest Cross-Border Online Purchase, in % Cross-Border Online Shoppers in India, October 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
3.7. New Zealand
Cross-Border Share of E-Commerce Spending, in % and in NZD billion, 12 Months to February 2018
Top 3 Countries Purchased From in the Most Resent Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
3.8. Malaysia
Breakdown of Online Shoppers by Local Only, Cross-Border Only and Local and Cross-Border, in %, February 2017
3.9. Philippines
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, April 2018
Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, April 2018
4. Europe
4.1. Regional
Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, 2012 – 2017
Cross-Border Online Shopper Penetration in the EU, in % of Online Shoppers, by Country, 2017
4.2. UK
Cross-Border B2C E-Commerce Overview and Trends, July 2018
Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in the UK, 2012 - 2017
Top 5 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in UK, July 2017
Top Countries for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in UK, 2017e
Share of E-Commerce Orders Sent by UK Online Retailers Internationally, in %, July 2016 & July 2017
4.3. Germany
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Germany, May 2017
Top 2 Reasons for Shopping Cross-Border, in % of Cross-Border Online Shoppers in Germany, May 2017
Countries Purchased From in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Germany, May 2017
4.4. France
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2017
Top Product Categories Purchased Cross-Border in 2017 and Planned to be Purchased by Cross-Border Online Shoppers in 2018, in % of Cross-Border Online Shoppers in France, 2017
Share of Cross-Border Online Shoppers Who Bought From the EU and Non-EU Merchants, in %, 2017
Breakdown of Cross-Border Online Shopping Platforms Used, in % of Cross-Border Online Shoppers Who Purchased Outside the EU, 2017
4.5. Italy
Cross-Border Online Shopper Penetration, by Online Shoppers Buying From Other EU Countries and from the Rest of the World, in % of Online Shoppers in Italy, 2012 - 2017
Cross-Border B2C E-Commerce Exports, in EUR billion, 2012 – 2017e
4.6. Netherlands
Cross-Border Online Shopper Penetration, in % of Individuals, 2016 & 2017
Cross-Border Online Spending, in EUR million, 2014 - 2017
Breakdown of Cross-Border Online Spending of Online Shoppers in the Netherlands by Country, in %, 2016 & 2017
4.7. Spain
Breakdown of E-Commerce Transaction Value, by Exports, Imports and Domestic, in EUR million, Q1 2015 – Q4 2017
Breakdown of E-Commerce Transaction Number, by Exports, Imports and Domestic, in millions, Q1 2015 – Q4 2017
Breakdown of Cross-Border E-Commerce Imports Transaction Value and Number by Region, in % Q3 2017
4.8. Russia
B2C E-Commerce Market Overview and International Comparisons, July 2018
B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 – 2017
Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 – 2018f
Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2017
Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2017
Top Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, H1 2017
Main Barriers to Cross-Border Online Shopping, in % of Online Shoppers Who Did Not Shop Cross-Border, 2016 & 2017
4.9. Poland
Cross-Border Online Shopper Penetration, by Age Group, in % of Online Shoppers in Poland, April 2016, 2017 and 2018
Product Categories Purchased from Foreign Online Merchants, in % of Cross-Border Online Shoppers in Poland, April 2018
Top 5 Foreign Online Merchants Purchased From, in % of Cross-Border Online Shoppers in Poland, April 2017 & April 2018
4.10. Turkey
Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Purchased from Any Foreign Country, From EU Countries and From Non-EU Countries, 2012 - 2017
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q1 2018
5. North America
5.1. Regional
Cross-Border Online Shopper Penetration, by Country, in % of Online Shoppers, May 2018
Cross-Border Online Shopper Penetration, by Canada and USA, in % of Online Shoppers, Q3 2017
Cross-Border B2C E-Commerce Sales, in USD billion, Share of Total B2C E-Commerce Sales, in %, and Year-on-Year Change, in %, by the USA and Canada, 2016 & 2017e
5.2. USA
Cross-Border B2C E-Commerce Overview and Trends, July 2018
Cross-Border Online Shopper Penetration, in % of Online Shoppers in USA, 2016 & 2017
Top 3 Countries Purchased from in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers in the USA, 2016 & 2017
Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA, May 2018
Top 5 Drivers for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in USA, May 2018
Top 3 Reasons for Shopping Cart Abandonment in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the USA, May 2018
5.3. Canada
Cross-Border Share of B2C E-Commerce Sales, in %, 2016 & 2017e
Breakdown of Websites Preferred for Online Shopping, by Canadian and American, in % of Online Shoppers in Canada, March 2017
Reasons for Preferring to Shop from Canadian Websites Rather Than Cross-Border, in % of Online Shoppers in Canada, March 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017
6. Latin America
6.1. Regional
Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, May 2018
6.2. Brazil
Cross-Border Online Shopper Penetration, in % of Internet Users in Brazil, October 2017
Top 3 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, October 2017
Top 3 Considerations in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2017
Number of Cross-Border Online Shoppers, in millions, and Penetration, in % of Online Shoppers, 2013 - 2017
Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017
Cross-Border Online Spending, in USD billion, and Year-on-Year Change, in %, 2014 - 2017
Average Order Value on International Websites, in USD, and Year-on-Year Change, in %, 2014 - 2017
Breakdown of Payment Methods Used in Cross-Border Online Shopping, in %, 2016 & 2017
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2017
Top 5 Websites for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in Brazil, 2016 & 2017
6.3. Mexico
Cross-Border Online Shopper Penetration, in % of Online Shoppers in Mexico, 2016 & 2017
Top Drivers for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2016 & 2017
Top Countries/Regions for Cross-Border Online Purchases, in % of Cross-Border Online Shoppers in Mexico, 2016 & 2017
7. Middle East & Africa
7.1. Regional
Cross-Border Online Shopper Penetration, by Israel, South Africa and the UAE, in % of Online Shoppers, May 2018
Share of Local Millennials in the GCC Buying From Local and from International Sites, in %, July 2017
7.2. UAE
Top 3 Product Categories Purchased in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in the UAE, May 2018
Mobile Share of Cross-Border Online Spending, in %, 12 Months to May 2018
7.3. Saudi Arabia
Origins of Online Purchases Made in the Previous 12 Months, in % of Online Shoppers, May 2017
Website Traffic Shares of the Leading Online Shopping Websites, in %, February 2015 & February 2017
7.4. Israel
Number of Cross-Border Online Shoppers, in millions, 2013 & 2016
B2C E-Commerce Sales, by International and Local Sites, in ILS billion, 2013 & 2016
Top 5 Most Visited Online Shopping Sites, by Rank, by Local and International, June 2017
7.4. South Africa
Top 3 Countries Purchased from in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers in South Africa, May 2018

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