Global E-Commerce Marketplaces 2018
Marketplaces capture half of retail sales online, says yStats.com report
Secondary market research firm yStats.com has released a new publication titled “Global E-Commerce Marketplaces 2018.” This report from the Germany-based online commerce researchers reveals that multi-seller retail platforms now account for about half of online sales, with their share expected to increase in the next few years.
Global online marketplaces like Alibaba, Amazon, eBay, and Rakuten and their competitors accounted for roughly 50% of online retail sales globally last year and that share is forecast to grow to about two-thirds in the next five years. Marketplace dominance is such that many shoppers start their product search at a marketplace, rather than at an all-purpose search engine or retail shop website, according to the yStats.com report. Alibaba leads the pack of top online marketplace platforms, with over twice the gross merchandise volume of second-place Amazon in 2016.
Asia leads the global trend toward marketplaces. Surveys cited in the yStats.com report reflect that many shoppers in China, India and Japan made half or more of their online purchases through marketplaces. Shoppers worldwide point to product variety and price as motivators for turning to marketplace options. Though Alibaba and Amazon are the leaders of this trend, the marketplace space is shared by many platforms such as eBay, Etsy, Wish, and Rakuten and others. Further, traditional brick and mortar retailers such as Walmart and Sears are expanding their marketplace options online, and there are various regional and country online retail platforms such as MercadoLibre, Flipkart, Allegro and Jumia contributing to the forecast growth.
- 1. Management Summary
- 2. Global E-Commerce Marketplace Trends
- Global: Overview of E-Commerce Marketplace Trends, February 2018
- Global: Combined Share of the Top 75 E-Commerce Marketplaces, in % of Retail E-Commerce Sales, 2017e
- Global: Marketplace’s Share of B2C E-Commerce Sales, in %, 2016 & 2022f
- Global: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
- Global: Platforms Where Online Shoppers Do Product Search, in % of Online Shoppers, August 2017
- Global: Share of Domestic and Cross-Border Online Purchases Made on Marketplaces, in %, August 2017
- Asia: Share of Online Shoppers Who Make At Least Half of Their Online Purchases via Marketplaces, in % of Online Shoppers, by China, India, Japan and South Korea, August 2017
- USA: Third-Party Sellers Share of B2C E-Commerce Sales, in %, 2016
- USA: Top Platforms to Begin Product Search, in % of Online Shoppers, 2016 & 2017
- USA: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Shoppers, Q1 2017
- UK: Share of Online Shoppers Using E-Commerce Marketplaces, in %, May 2017
- UK: Top Reasons To Buy From Online Marketplaces Instead of Retailers, in % of Online Marketplace Shoppers, May 2017
- Germany: B2C E-Commerce Sales on Marketplaces, in EUR billion, and Share of Total B2C E-Commerce Sales, in %, 2015 - 2017
- 3. Top E-Commerce Marketplaces
- Global: Overview of Selected Leading Retail E-Commerce Marketplaces by Region, February 2018
- Global: Top E-Commerce Platforms Used in Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, October 2017
- Global: Top 5 E-Commerce Marketplaces by GMV, in USD billion, 2016
- Profile of Alibaba’s Retail Marketplaces, February 2018
- GMV on Alibaba’s Retail Marketplaces in China, by Taobao and Tmall, in CNY billion, FY 2015 – FY 2017
- Mobile GMV on Alibaba’s Retail Marketplaces in China, in CNY billion and in % of Total GMV, FY 2015 – FY 2017
- GMV of Alibaba’s AliExpress Marketplace, in USD billion, FY 2015 – FY 2017
- Profile of Amazon’s Marketplace, February 2018
- Amazon’s Net Sales Breakdown, by Online Stores, Physical Stores, Third-Party Seller Services, Subscription Services, AWS and Other, in USD million, and Year-on-Year Change, in %, Q4 2016 – Q4 2017
- Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q4 2015 – Q4 2017
- Amazon’s Estimated GMV, by First-Party and Third-Party, in USD billion, 2015 – 2023f
- Number of Marketplace Sellers on Amazon with More than USD 100,000 in Sales, in thousands, 2015 - 2017
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