Global E-Commerce Marketplaces 2016

Global E-Commerce Marketplaces 2016

New Report from tells role of marketplaces in global E-Commerce

The online platforms that offer the goods of third-party retailers have become the major movers of global E-Commerce. According to the report, about half of online shoppers do most of their online purchases through marketplaces, as they find them convenient for discovering new sellers and new products anywhere in the world.

Retailers also find marketplaces convenient to establish an online presence. Some online retailers sell through their own Internet store as well as through one or more of the marketplace platforms, such as those operated by Amazon, eBay and Alibaba. The report indicates that just a small percentage of online retailers do not sell through a marketplace, though the intense competition results in limited growth for retailers that rely heavily on online marketplace sales.

1. Management Summary
2. E-Commerce Marketplace Trends
Overview of E-Commerce Marketplace Trends, November 2016
Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers’ Websites, by Global Average and Top 3 Countries, in %, August 2015
Approximate Share of Online Shoppers Who State That All or Most of Their Total Online Spending is Made on Marketplaces, in %, August 2016
Top 5 Countries by Share of Online Shoppers Who State That All or Most of Their Cross-Border Online Spending is Made on Marketplaces, in %, August 2016
Most Popular Ways to Browse Products Online, incl. Marketplaces, in % of Online Shoppers, August 2016
Perceived Benefits of Buying from Marketplaces, in % of Online Marketplace Shoppers, April 2016
Most Important Factors When Purchasing from a Marketplace, in % of Online Marketplace Shoppers, April 2016
Share of Online Retailers in Major E-Commerce Markets Who Generate More Than 41% of Their E-Commerce Revenue via Online Marketplaces, in %, July 2016
3.Major E-Commerce Marketplaces
Top 10 E-Commerce Marketplace Websites, by Website Rank Among All E-Commerce Websites, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, November 2016
Overview of Selected Major E-Commerce Marketplace Companies, incl. B2C/C2C Marketplaces, Country Based in, and GMV, in USD billion, 2015
Profile of Alibaba’s Retail Marketplaces, November 2016
GMV of Alibaba’s Retail Marketplaces in China, in CNY billion, and Mobile Share of GMV, in %, Q1 2015 – Q2 2016
Profile of Amazon Marketplace, November 2016
Share of Units Sold by Third-Party Sellers on Amazon, in % of Total Paid Units Sold on Amazon, Q2 2015 – Q3 2016
Other Platforms Used by Amazon Marketplace Sellers, in % of Sellers, by Currently Use and Plan to Use, 2015
Profile of eBay Marketplace, November 2016
GMV of eBay Marketplace, in USD billion, and Transaction Take Rate, in %, 2013 - 2015

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