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Global Clothing B2C E-Commerce Market 2016

1. Management Summary
2. Global Developments
Product Categories Purchased Online, incl. “Fashion-Related Products”, in % of Online Shoppers, Q4 2015
Product Categories Most Purchased Online, by Generation, incl. “Apparel”, in % of Online Shoppers, November 2015
Product Categories Purchased Cross-Border, incl. “Clothing and Footwear”, in % Cross-Border Online Shoppers, September 2015
Breakdown of Preferred Channels of Buying “Clothing and Footwear”, in % of Online Shoppers, September 2015
Top 20 Clothing E-Commerce Websites, by Website Rank, incl. Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, July 2016
3. Asia-Pacific
3.1. Advanced Markets
3.1.1. Japan
Overview of Clothing B2C E-Commerce Market and Players, June 2016
B2C E-Commerce Sales of “Clothing”, in JPY billion, 2013 – 2015
B2C E-Commerce Share of Total Retail Sales of “Clothing”, in %, 2013 - 2015
Share of Online Shoppers Buying “Clothes and Fashion-Related Products” Online, in %, 2015
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Japan’s Share of Total Visits, in %, July 2016
3.1.2. South Korea
E-Commerce Sales of “Clothing”, in KRW billion, 2014 & 2015
Breakdown of E-Commerce Sales by Product Categories, incl. “Clothing”, in %, 2014 & 2015
E-Commerce Share of Retail Sales, by Product Category, incl. “Clothing”, in %, 2014 & 2015
Product Categories Purchased Online, incl. “General Apparel Merchandise”, by PC and Mobile, in % of Online Shoppers, October 2015
Product Categories Purchased Cross-Border Online, incl. “General Apparel Merchandise”, in % of Cross-Border Online Shoppers, October 2015
3.1.3. Australia
Breakdown of Online Spending by Sector, incl. “Fashion”, in %, 2015
Breakdown of Online Clothing Spending, by Domestic and Overseas, by Spending by Men and Spending by Women, in AUD million, 2015
Top Product Categories Purchased Online, in % of Online Shoppers, 2014 & 2015
3.2. Emerging Markets
3.2.1. China
Overview of Clothing B2C E-Commerce Market, June 2016
B2C E-Commerce Sales of “Clothing”, in CNY billion, and in % Year-on-Year Change, Q1 2013 - Q4 2015
Breakdown of Online Clothing Gross Merchandise Volume by B2C and C2C, in % and in CNY billion, H1 2015
Product Categories Purchased Online, incl. “Apparel & Footwear”, in % of Online Shoppers, 2013 & 2014
Breakdown of the Usual Research and Purchase Behavior of Clothing Shoppers, in % of Clothing Shoppers, Q2 2015
Breakdown of Clothing B2C E-Commerce Sales by Players, in %, Q4 2015
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and China’s Share of Total Visits, in %, July 2016
3.2.2. India
Overview of Clothing B2C E-Commerce Market and Players, June 2016
B2C E-Commerce Sales of “Apparel and Footwear”, in INR billion, 2014 & 2015
Share of Online Shoppers Visiting Websites of Clothing and Accessories Retailers, in %, 2013 – 2015
Breakdown of B2C E-Commerce Sales by Product Categories, incl. “Clothing and Accessories”, in %, 2015e & 2020f
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and India’s Share of Total Visits, in %, July 2016
3.2.3. Indonesia
B2C E-Commerce Sales of “Apparel and Footwear”, in IDR billion, 2014, 2015e & 2019f
Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, 2014
3.2.4. Thailand
Product Categories Purchased Online, incl. “Fashion”, in % of Online Shoppers, May 2015
4. Europe
4.1. Regional
Share of Online Shoppers Buying “Clothing, Sports Goods” Online, by EU Countries, Switzerland, Norway and Turkey, in % of Online Shoppers and in % of Individuals, 2014 & 2015
4.2. Advanced Markets
4.2.1. UK
Overview of Clothing B2C E-Commerce Market, August 2016
B2C E-Commerce Sales of Clothing and Footwear, in GBP billion, B2C E-Commerce Share of Total Retail Sales of Clothing and Footwear, in %, and B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2015 & 2020f
B2C E-Commerce Share of Total Retail Sales of Textile, Clothing and Footwear Retailers, Compared to B2C E-Commerce Share of Total Retail Sales, in %, 2011-2015 & Q1-Q2 2016
Product Categories Purchased Online, incl. “Clothes or Sports Goods”, in % of Online Shoppers, Q1 2015 & Q1 2016
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UK’s Share of Total Visits, in %, July 2016
4.2.2. Germany
Overview of Clothing B2C E-Commerce Market and Players, August 2016
B2C E-Commerce Sales of Clothing, in EUR billion, and Year-on-Year Change, in %, 2011 – 2015
B2C E-Commerce Share of Total Retail Sales of Clothing, Shoes and Accessories, in %, 2015 & 2025f
Product Categories Purchased Online, incl. “Clothing and Sports Goods”, in % of Online Shoppers, Q1 2015
Top 5 Online Shops and Marketplaces to Purchase Clothing and Shoes, in % of Clothing Online Shoppers, October 2015
4.2.3. France
B2C E-Commerce Sales, by Product Category, in EUR billion, and Share of Total Retail Sales in the Respective Category, in %, incl. “Clothing”, 2015
B2C E-Commerce Sales of Clothing, Shoes and Home Textile, in EUR billion, 2014 & 2015
Product Categories Purchased Online, in % of Online Shoppers, 2015
Product Categories Purchased Online via Desktop and Smartphone, incl. “Clothing’, in % of Internet Users and in % of Mobile Internet Users, H1 2016
Breakdown of B2C E-Commerce Sales of Clothing by Retailer Types, in %, 12 Months to June 2015
4.2.4. Spain
Breakdown of B2C E-Commerce Sales of Fashion by Sub-Categories, in % and in EUR million, 2015
B2C E-Commerce Share of Total Retail Sales of Clothing, Footwear, Accessories and Home Textiles, in Q1 2014 – Q2 2016
Products Purchased Online, incl. “Fashion”, in % of Online Shoppers, 12 Months to November 2015
4.2.5. Italy
B2C E-Commerce Sales of Clothing and Accessories, in EUR billion, 2015 & 2016f
B2C E-Commerce Exports of Clothing and Accessories, in EUR billion, 2015 & 2016f
B2C E-Commerce Share of Total Retail Sales of Clothing and Accessories, in %, 2015 & 2016f
4.3. Emerging Markets
4.3.1. Russia
B2C E-Commerce Sales of Clothing and Shoes, in RUB billion, 2014 & 2020f
B2C E-Commerce Sales by Product Categories, incl. “Clothing, Shoes”, in RUB billion, 2013 & 2014
Product Categories Purchased Online, in % of Online Shoppers, incl. “Clothing, Shoes, Sports Goods”, 2014 & 2015
Breakdown of Cross-Border E-Commerce Imports by Product Categories, incl. “Clothing and Shoes”, in %, 2015
Top 10 Online Shops Specialized in Clothing, Shoes an Accessories, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands, and Average Check, in RUB, 2015
4.3.2. Poland
Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, 2014 & 2015
Average Monthly Online Spending per Shopper, by Selected Product Categories, incl. “Clothing and Accessories”, in PLN, April 2015
Most Known E-Commerce Websites for Buying Clothing Online, in % of Internet Users, April 2016
4.3.3. Turkey
B2C E-Commerce Sales of Clothing and Footwear, in USD million, 2015 & 2020f
Product Categories Purchased Online, incl. “Clothes, Sports Goods”, in % of Online Shoppers, by Gender, 12 Months to March 2015
5. North America
5.1. USA
Overview of Clothing B2C E-Commerce Market, August 2016
B2C E-Commerce Sales of Apparel and Accessories, in USD billion, 2014 & 2015e
B2C E-Commerce Share of Total Retail Sales of Clothing, in %, 2014 & 2015
Top 3 Product Categories Purchased Online, in % of Online Shoppers, July 2015
Breakdown of Frequency of Clothing Online Shopping, in % of Clothing Online Shoppers, by Gender, April 2016
Breakdown of Online Shopping for Clothing Compared to In-Store, in % of Clothing Shoppers, by Gender, April 2016
Breakdown of Channels Used for Most of Clothing Purchases, incl. “Online”, in % of Clothing Buyers, by Men, Women and Total, 2015
Devices Used to Browse and Purchase Clothing Online, in % of Clothing Buyers, 2015
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and USA’s Share of Total Visits, in %, July 2016
5.2. Canada
B2C E-Commerce Sales of Clothing, in CAD billion, 2014, 2015e & 2018f
Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, March 20156. Latin America
6.1. Regional
Product Categories Most Purchased Online, incl. “Clothing”, by Rank, by Argentina, Brazil, Chile, Colombia, Mexico, Peru, January 2015
6.2. Brazil
Top 3 Product Categories Purchased Online, incl. “Clothing, Shoes and Accessories”, in % of Online Shoppers, October 2015
Top 3 Product Categories Purchased Online Cross-Border, incl. “Clothing, Shoes and Accessories”, in % of Cross-Border Online Shopping, October 2015
Breakdown of B2C E-Commerce Transactions, by Product Categories, in %, 2013 & 2015e
Average Online Purchase Value, by Clothing, Shoes and Accessories, in BRL, by Gender, 2015e
Share of Shoppers Who Showroom for Clothing and Related Products, in % of All Consumers Who Showroom, in %, Q4 2015
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Brazil’s Share of Total Visits, in %, July 2016
6.3. Mexico
Products Categories Purchased Online, in % of Online Shoppers, and Average Quarterly Spending per Category, in MXN, incl. “Apparel and Accessories”, Q1 2015
Number of Recurring Online Shoppers Purchasing “Fashion” Online, in millions, Average Spending per Purchase, in MXN, and Estimated Annual Market Value, in MXN billion, October 2015
Top 3 Online Shops for Purchasing Clothing, in % of Clothing Online Shoppers, October 2015
6.4. Argentina
B2C E-Commerce Sales of Clothing, in ARS million, and Share of Total B2C E-Commerce Sales, in %, 2012 – 2015
Top 3 Product Categories Purchased Online, incl. “Footwear and Clothing”, in % of Online Shoppers, H1 2015
Product Categories Purchased Cross-Border, incl. “Clothing, Footwear, Accessories”, in % of Cross-Border Online Shoppers, 2015e
6.5. Colombia
Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, July 2015
6.6. Chile
Product Categories Purchased Online, incl. “Clothing, Shoes, Food, Alcohol”, in % of Online Shoppers, by Urban, Rural and Total, January 2015
6.7. Peru
Product Categories Purchased Online, incl. “Fashion and Accessories”, in % of Online Shoppers, H1 2015
Product Categories Purchased Online, incl. “Clothing” and “Footwear”, in % of Online Shoppers, 2015
7. Middle East
7.1. Regional
Top 5 Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, by Kuwait, Saudi Arabia and the UAE, June 2016
Top 5 Online Shops Most Used by Online Shoppers in Arab Countries, incl. 2 Online Shops Specialized in Clothing, June 2016
7.2. UAE
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and UAE’s Share of Total Visits, in %, July 2016
7.3. Saudi Arabia
Product Categories Most Purchased Online Cross-Border, incl. “Clothing, Accessories and Footwear”, in % of Cross-Border Online Shoppers, April 2015
7.4. Iran
Product Categories Purchased Online, incl. “Clothing”, in % of Online Shoppers, 2012 & 2015
Top 5 Product Categories that Online Shoppers in Iran Expect to Have a Greater Access to in the Next Six Months, incl. “Clothing”, in % of Online Shoppers, January 2016
7.5. Israel
Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, July 2015
7.6. Qatar
Breakdown of B2C E-Commerce Sales, by Product Category, incl. “Fashion and Lifestyle”, in %, 2014
8. Africa
8.1. South Africa
B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f
Product Categories Purchased Online, incl. “Clothes and Accessories”, in % of Online Shoppers, October 2015
Top 10 Clothing E-Commerce Websites, by Website Rank, incl. Total Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and South Africa’s Share of Total Visits, in %, July 2016
8.2. Nigeria
B2C E-Commerce Sales of Apparel and Footwear, in USD million, 2014 & 2019f
Top 3 Product Categories Purchased Online, in % of Online Shoppers, October 2015
8.3. Egypt
Top 5 Product Categories Purchased Online, incl. “Clothes”, in % of Online Shoppers, June 2016
8.4. Morocco
Product Categories Purchased Online, “Clothing, Beauty Products”, in % of Online Shoppers, February 2016

Global Clothing B2C E-Commerce Market 2016

New report from yStats.com shows apparel as the leading product category in online retail

The yStats.com report shows that worldwide, more than 50% of online shoppers purchased clothing items last year. In terms of share of online purchasers, clothing is the number one category bought in Brazil, China, Russia, UK and USA, and many other countries around the world.

The growth of clothing sales is aided by the trend of shopping from mobile devices. Brick and mortar stores such as H&M and Zara, as well as online-only marketers, such as Asos, are among the leading online sellers specialized in clothing, according to a website ranking cited in the yStats.com report. Also some major mass merchants and marketplaces have their solid share of the market, with Amazon predicted to become the leading clothing retailer in the USA next year.


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