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Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018

Top 8 Global B2C E-Commerce Country Sales Forecasts: 2015 to 2018

Forecasts for the Leading B2C E-Commerce Markets Worldwide Published

B2C E-Commerce sales generated by the eight leading markets: the USA, China, the UK, Japan, Germany, France, South Korea and Russia, ranked in that order, are predicted to grow at different rates, ranging from high one-digit numbers to moderate double-digit numbers in annual percentage change by 2018. The two emerging markets within this rank, China and Russia, predictably outpace their advanced counterparts in terms of growth rate. Overall, though sales growth is a common trend expected across all eight markets, each country’s share of total global B2C E-Commerce sales is predicted to decrease, with a notable exception of China. Due to the increasing share of China, however, the top 8 countries combined are predicted to retain their vast share of global sales, reaching over three quarters.

China and the USA battle for leadership in terms of sales volume. Forecasts indicate that US B2C E-Commerce sales will still top those of China over the span of the next few years, excluding C2C. However, when B2C and C2C are considered together, China clearly outpaces the USA in online retail sales. The UK and South Korea achieved the first and second rank based on a different criterion: these markets are predicted to have the highest B2C E-Commerce penetration on domestic retail sales, with values already in two-digit ranges.

Diverse as the markets are, there are some visible common trends, including the growing significance of M-Commerce and cross-border online shopping, as well as the rise of the seamless shopping experience across channels. There are also some similarities among the top market players: for example, global online merchant Amazon ranks high in at least half of the investigated top markets. However, there are also some other companies with international reach among the major market players, including the Otto Group, Tesco and Cdiscount, as well as local companies with significant shares of the domestic markets of the top eight countries, such as SK Planet, Ulmart or JD.com.


1. Management Summary
2. Market Overview and International Comparisons
Share of 8 Leading B2C E-Commerce Markets* of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f
CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country, 2015f - 2018f
B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f
Comparison of B2C E-Commerce Sales Forecasts for China and the USA, in USD billion, 2015f & 2018f
Overview of Major Characteristics of 8 Leading B2C E-Commerce Markets, incl. Purchased Products, Used Payment Methods, Major Trends and Players, June 2015
B2C E-Commerce Sales, in USD billion, and Share of Total Retail in the Respective Country, in %, by China, Japan and South Korea, 2014 & 2019f
B2C E-Commerce Sales, in EUR billion, and CAGR, in %, by UK, Germany and France, 2014 - 2016f
3. China
3.1. Market Overview
B2C E-Commerce Market Overview, June 2015
3.2. Overview of B2C E-Commerce Sales & Shares Forecasts
Comparative Estimates of B2C E-Commerce Sales Forecasts, in USD billion, Ranked by CAGR, 2013 - 2019f
Comparative Estimates of B2C E-Commerce (incl. C2C) Share of Total Retail Sales, in %, 2013 - 2019f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
3.3. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales (incl. C2C), in CNY billion, and in % Year-on-Year Change, 2013 - 2017f
B2C E-Commerce Sales (GMV), in CNY billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2017f
B2C E-Commerce Sales (incl. C2C), in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales (incl. C2C), in USD billion, 2013 & 2018f
B2C E-Commerce Sales (incl. C2C), in USD billion, 2013, 2014e & 2019f
B2C E-Commerce Sales, in USD billion, 2014 & 2019f
B2C E-Commerce Sales (incl. C2C), in USD billion, 2013 & 2015f
4. USA
4.1. Market Overview
B2C E-Commerce Market Overview and International Comparisons, June 2015
4.2. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Official Statistics, 2014, and Comparative Estimates & Forecasts, 2013 – 2019f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
4.3. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in USD billion, 2014e & 2017f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2016f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in USD billion, 2013 & 2018f
B2C E-Commerce Sales, in USD billion, 2015f & 2019f
B2C E-Commerce Sales, in USD billion, 2013 & 2018f
5. UK
5.1. Market Overview
B2C E-Commerce Market Overview and International Comparisons, June 2015
5.2. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in GBP billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
B2C E-Commerce share of Total Retail Sales, in %, by Official Statistics, 2011-2014, and Comparative Estimates & Forecasts, 2013 - 2019f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
5.3. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in GBP billion, and in % Year-on-Year Change, 2013 - 2016f
B2C E-Commerce Sales, in GBP billion, 2013, 2014 & 2015f
B2C E-Commerce Sales, in GBP billion, and in % Year-on-Year Change, 2013 - 2019f
B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
B2C E-Commerce Sales, in GBP billion, 2013e & 2019f
6. Japan
6.1. Market Overview
B2C E-Commerce Market Overview and International Comparisons, June 2015
6.2. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
B2C E-Commerce Share of Total Retail Sales, Comparative Estimates & Forecasts, 2013 - 2019f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
6.3. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in JPY trillion, and in % Year-on-Year Change, 2012 - 2018f
B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in USD billion, 2013 & 2018f
B2C E-Commerce Sales, in USD billion, 2013 & 2018f
7. Germany
7.1. Market Overview
B2C E-Commerce Market Overview and International Comparisons, June 2015
7.2. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2018f
B2C E-Commerce Share of Total Retail Sales, in %, by Official Statistics, 2013, and Comparative Estimates & Forecasts, 2013 - 2018f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
7.3. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2013 - 2016f
B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2015f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
B2C E-Commerce Sales, in EUR billion, 2013, 2014e & 2018f
B2C E-Commerce Sales, in EUR billion, 2013, 2014 & 2015f
8. France
8.1. Market Overview
B2C E-Commerce Market Overview and International Comparisons, June 2015
8.2. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates & Forecasts, 2013 - 2018f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
8.3. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2013 - 2016f
B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in EUR billion, 2013 & 2018f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in EUR billion, 2013, 2014 & 2015f
9. South Korea
9.1. Market Overview
B2C E-Commerce Market Overview and International Comparisons, June 2015
9.2. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Official Statistics, 2014, and Comparative Estimates & Forecasts, 2013 - 2019f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
9.3. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in KRW trillion, and in % Year-on-Year Change, 2012 - 2015f
B2C E-Commerce Sales, in USD billion, 2013 & 2018f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f
10. Russia
10.1. Market Overview
B2C E-Commerce Market Overview and International Comparisons, June 2015
10.2. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in RUB billion, by Comparative Estimates, Ranked by in % CAGR, 2013 - 2019f
Share of B2C E-Commerce in Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
10.3. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in RUB trillion, 2013 & 2017f
B2C E-Commerce Sales, in RUB billion, and in % Year-on-Year Change, 2013 - 2017f
B2C E-Commerce Sales, in RUB billion, 2013, 2014 & 2015f
B2C E-Commerce Sales, in RUB billion, 2013, 2014 & 2015f
B2C E-Commerce Sales, in USD billion, 2014 & 2019f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Sales, in RUB billion, and in % Year-on-Year Change, 2013 - 2018

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