Germany B2C E-Commerce Sales Forecasts: 2017 to 2021
The percentage of Internet users in Germany that make online purchases has stabilized near 75%, an indication of the maturity of the online shopping practice in the country, the fifth largest in the world. B2C E-Commerce is expected to account for around 10% of retail sales in Germany in 2017, and this percentage of the total is projected to grow incrementally over the next few years, as traditional retail sales increase at a much lower rate, according to the sources cited in the yStats.com report.
Sales through mobile connections to the web are predicted to lead online retail growth. Mobile devices facilitate omnichannel shopping behaviors such as “showrooming.” The yStats.com publication cites reports pointing out that more than one in ten online purchases is preceded by a visit to a physical store. This practice suggests that multi-channel merchants are well positioned to benefit from the continued trend toward E-Commerce, yet online retailers, led by Amazon.de, continue to dominate.
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