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Germany B2C E-Commerce Sales Forecasts: 2016 to 2020

Germany B2C E-Commerce Sales Forecasts: 2016 to 2020

Online sales to account for a larger share of retail in Germany: yStats.com report

The fifth largest E-Commerce market globally, and the second largest in Europe after the UK, nearly 50 million residents of Germany make purchases online. Sources cited in the yStats.com report project that E-Commerce will gain an addition percentage point of total retail sale each year over the next five years, as annual online growth is faster than the aggregate of retail sales.

Mobile shopping is an important contributor to the growth of online retail, as is the popularity online shopping clubs. The yStats.com report also reveals that apparel and accessories is the bestselling product category in B2C Commerce, and that the most popular online shops in Germany are Amazon, Otto.de and Zalando, each with sales last year of over 1 billion Euros.


1. Management Summary
2. Market Overview and International Comparisons
B2C E-Commerce Market Overview and International Comparisons, November 2016
Global Retail E-Commerce Shares of Top 5 B2C E-Commerce Markets, incl. Germany, in %, 2016f & 2020f
CAGR of B2C E-Commerce Sales of Top 5 B2C E-Commerce Markets, incl. Germany, in %, by Minimum and Maximum CAGR Forecast, 2015 - 2020f
Number of Online Shoppers, by Gender, Age Group and Total, in millions, and Penetration, in % of Internet Users in the Respective Group, Q1 2015
B2C E-Commerce Sales, by Product Categories, in EUR million, 2015
Online Shopping Clubs Sales, in EUR billion, 2015, 2016f & 2020f
Top 10 Online Shops, by Sales, in EUR million, 2015
3. Overview of Sales and Shares Forecasts
B2C E-Commerce Sales, in EUR billion, by Five Comparative Estimates, 2014 – 2020f, and CAGR, in %, 2015 – 2020f
B2C E-Commerce Share of Total Retail Sales, in %, by Five Comparative Estimates, 2014 - 2020f
4. Sales Forecasts
B2C E-Commerce Sales, in EUR billion, 2014, 2015 & 2020f
Retail E-Commerce Sales (incl. B2C and C2C), in USD billion, and Year-on-Year Change, in %, 2015 – 2020f
B2C E-Commerce Sales, in EUR billion, 2014 - 2016f
B2C E-Commerce Sales, in EUR billion, 2014 - 2016f
B2C E-Commerce Sales, in EUR billion, 2014 - 2016f

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