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France B2C E-Commerce Sales Forecasts: 2015 to 2018

France B2C E-Commerce Sales Forecasts: 2015 to 2018

France to Remain One of the Leading European B2C E-Commerce Markets

Leading primary research sources forecast France to reach middle-range double-digit sales value figures in B2C E-Commerce sales by 2018. Compared to the two larger European B2C E-Commerce markets, France is projected to rank second in terms of forecasted annual growth rate from 2014 to 2016. Despite growing B2C E-Commerce sales in France, primary research sources forecast France to experience a minor, fractional loss in terms of its global B2C E-Commerce share.

France observed slightly over half of all Internet users shopping online in 2014. Furthermore, researchers highlight that while average number of transactions per buyer increased, the average value of online transactions per buyer declined in 2014. Among other trends, B2C E-Commerce sales were substantiated by low, double-digit M-Commerce share of total online retail sales. Nevertheless, France observes the lowest M-Commerce penetration among EU5 countries, leaving significant room for potential growth. Furthermore, cross-border is one the rise, with around one third of online shoppers purchasing from other countries in 2014.

Among many of the most popular product categories, over half of online shoppers in France purchased products from the “Travel and Tourism” and “Services” categories. Furthermore, Amazon, Cdiscount and Fnac generated low, double-digit figures, in millions of visitors per month in France, as of the last quarter of 2014.


1. Management Summary
2. Market Overview and International Comparisons
B2C E-Commerce Market Overview and International Comparisons, June 2015
Share of 8 Leading B2C E-Commerce Markets of Global B2C E-Commerce Sales, by Country and Total, in %, 2015f & 2018f
CAGR of B2C E-Commerce Sales of 8 Leading B2C E-Commerce Markets, in %, by Minimum and Maximum CAGR Forecast, by Country, 2015f - 2018f
B2C E-Commerce Share of Total Retail Sales in 8 Leading B2C E-Commerce Markets, by Country, in %, 2015f & 2018f
B2C E-Commerce Sales, in EUR billion, and CAGR, in %, by UK, Germany and France, 2014 - 2016f
3. Overview of B2C E-Commerce Sales & Shares Forecasts
Overview of B2C E-Commerce Sales Forecasts, in EUR billion, by Comparative Estimates, Ranked by CAGR, 2013 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates & Forecasts, 2013 - 2018f
Share of Global B2C E-Commerce Sales, in %, 2015f & 2018f
4. B2C E-Commerce Sales Forecasts
B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2013 - 2016f
B2C E-Commerce Sales, in EUR billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in EUR billion, 2013 & 2018f
B2C E-Commerce Sales, in USD billion, and in % Year-on-Year Change, 2013 - 2018f
B2C E-Commerce Sales, in EUR billion, 2013, 2014 & 2015f

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