Online travel sales in Europe increase but other global areas grow faster, says yStats.com report
The European region is expected to tally one quarter of the world’s online travel sales this year and is the third largest online travel market globally, according to the yStats.com report. Nevertheless, Europe’s share of global online travel sales will diminish by several percentage points due to the rapid growth in emerging markets in Asia, Latin America and Africa.
Lodging is one of the more popular categories for online traveler bookers in Europe, per the yStats.com report. Peer-to-peer booking platforms such as Airbnb are challenging the lead of traditional accommodation sites such as Booking.com.
The United Kingdom leads Europe in online travel sales, even though Germany has higher total travel sales. The yStats.com report points out the increasing use of mobile devices to book travel throughout the region, particularly in the UK, France and Italy.