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Europe Online Payment Methods: Second Half 2015

Europe Online Payment Methods: Second Half 2015

Alternative payment methods rival credit cards in European B2C E-Commerce

Online payment methods continue to evolve as B2C E-Commerce markets grow across Europe. One of the findings of the report by yStats.com is that alternative payment methods rank high in online shoppers’ preferences in these regions. Though in countries such as the UK and France, around half of online shoppers chose to use credit card to pay for purchases online in 2015, both among advanced and emerging European markets there are countries where credit cards rank below alternative payment methods.

This trend is especially evident in Eastern Europe, as yStats.com’s report shows. In Russia, cash on delivery still holds strong positions, but non-cash payment methods have gained in share of online shoppers, while cash on delivery was losing percentage points over the past years. Also in the Czech Republic and Romania cash on delivery was the payment method most used by online shoppers last year. However, in Poland, bank transfer ranked higher, while in Turkey and Greece credit card accounted for the majority of online transactions.

Among the advanced markets of Western Europe, there are also exceptions to the dominance of credit cards in online payments, according to yStats.com’s findings. In Germany, for example, invoice was preferred by more than three quarters of online shoppers, closely followed by PayPal, and in the Netherlands, local banking method iDEAL remains in the lead, accounting for more than half of online purchases made in the first half of 2015.

Online retailers, payment providers and banks strive to satisfy online shoppers’ preferences and offer the most convenient and secure methods, yStats.com’s report reveals. For example, Amazon launched the Amazon Pay Monthly scheme in the UK, while in Germany multiple banks and other financial institutions cooperated for the launch of the new Paydirect method. More launches are expected to come as competition intensifies in the growing online payment landscape in Europe.


1. Manegement Summary
2. Global Developments
Online Payment Trends and News about Players, H2 2015
Mobile Payment Trends and News about Players, H2 2015
Breakdown of Payment Methods Used in Online Shopping, in % of Transaction Value, 2014 & 2019f
Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 & 2019f
Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website but is not Available at the Checkout, in %, September 2015
Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by Very Important and Rather Important, June 2015
3. Europe
3.1. Regional
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, April 2015
Contactless Transaction Penetration Level in the EU, by Country, in % of Face-to-Face Card Transactions, Q2 2015
Contactless Issuance and Acceptance Penetration Levels in the EU, by Country, in % of Cards and in % of Points of Interaction, Q2 2015
Breakdown of Usage of Mobile Payment Apps in Central Europe, by Germany, Austria and Switzerland, May 2015
3.2. Western Europe
3.2.1. UK
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of Volume and Value of Online Card Payments, by Sectors, in %, April 2015
Number of Contactless Credit and Debit Cards, in millions, and Number of Contactless Terminals, in thousands, January 2015 - November 2015
Number and Value of Contactless Transactions, in millions and in GBP million, by Debit and Credit Cards, January 2015 - November 2015
3.2.2. Germany
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
Breakdown of Acceptance of Installments as Payment Methods, in % of Online Shops, July 2015
Breakdown of Frequency of Usage of Payment Methods in Mobile Shopping, in % of Mobile Shoppers, September 2015
Breakdown of Awareness of Mobile Payments, by Type, in % of Smartphone Users, September 2015
3.2.3. France
Value of Online Bank Card Payment Transactions, in EUR billion, and in % Year-on-Year Change, Q1 2015 - Q3 2015
3D-Secure Transactions’ Share of Online Payment Transactions, in %, April & October 2011 - 2015
Number of Cards with Contactless Payment Functionality, in millions, September 2014 & September 2015
Number of Retail Stores with Contactless Payment Terminals, in thousands, September 2014 & September 2015
Number of Payment Transactions with Contactless Payment Cards, in millions, September 2014 & September 2015
3.2.4. Spain
Payment Methods Most Preferred in Online Shopping, in % of Online Shoppers, May 2015
Reasons for Online Shoppers Not to Return To a Shopping Website, in %, May 2015
3.2.5. Italy
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, July 2015
3.2.6. Netherlands
Breakdown of Online Purchases by Payment Methods, in %, H1 2014 & H1 2015
3.2.7. Sweden
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2013 - 2015
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2013 - 2015
Knowledge and Usage of E-Wallets, in % of Internet Users, Q2 2015
3.2.8. Belgium
Breakdown of Online Purchases by Payment Methods, in %, Q2 2015
3.3. Eastern Europe
3.3.1. Russia
Online and Mobile Payment Trends and News about Players, H2 2015
Share of Online Shoppers Paying with Cash on Delivery and with Non-Cash Payment Methods, in %, 2014 & 2015
Online Payments Value, in RUB billion, 2013-2015e
Share of Online Shoppers Paying at the Moment of Purchase and Upon Delivery, in %, October 2015
Breakdown of Awareness of PayPass and PayWave Cards, in % of Young Consumers in the Two Largest Cities, Summer 2015
Reasons for Not Using NFC Payments, in % of Young Consumers in the Two Largest Cities, Summer 2015
3.3.2. Poland
Payment Methods Used in Online Shopping, in % of Individuals, 2014 & 2015
Share of Internet Users Who Are Aware of Digital Payment Systems and Who Use Them, in %, September 2015
Share of Internet Users Who Are Aware of Mobile NFC Payments and Who Use Them, in %, September 2015
3.3.3. Turkey
Breakdown of Payment Methods Used in Online Shopping, in %, 2014
Number and Value of Domestic E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q3 2015
Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q1 2015
Problems Encountered in Online Shopping, incl. Payment-Related, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
Contactless Card and Contactless Terminal Penetration, in % of Credit Cards and in % of Payment Terminals, 2010 - 2015
3.3.4. Greece
Breakdown of Payment Methods Used in Online Shopping, in %, July 2015
3.3.5. Czech Republic
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 & 2015
3.3.6. Ukraine
Share of Online Shoppers Paying by Card, in %, 2015
Mobile Share of Online Payments, by Mobile Phone and Tablet, in %, September 2015
3.3.7. Romania
Share of Cash on Delivery Payment for Online Purchases, in % of Online Purchases, 2014
3.3.8. Kazakhstan
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, September 2014 - July 2015
Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015
3.3.9. Estonia
Number of E-Commerce Transactions with Debit and Credit Cards, by Domestic and Cross-Border Transactions, in thousands, 2012 - 2015
Value of E-Commerce Transactions with Debit and Credit Cards, by Domestic and Cross-Border Transactions, in EUR million, 2012 - 2015

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