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Europe Online Payment Methods: First Half 2016

Europe Online Payment Methods: First Half 2016

"Online payment methods evolving in Europe, according to yStats.com report

While one constant characteristic of online payments in Europe is the diversity of methods used by digital shoppers, that diversity is matched by constant, gradual change. The most used payment method in many Eastern European countries just a few years ago was cash on delivery. That method has declined as bank cards have seen increased use by online shoppers in the emerging markets of that region, such as Russia. In Western Europe, where credit or debit cards have been the preferred payment practice online in multiple countries, digital payment systems are on the rise, for example, in France, Italy, and Norway.

An issue revealed in the yStats.com report is the importance of security in online payments to both online retailers and shoppers. According to consumer surveys cited in the report, in at least one country of the Old Continent close to 25% of individuals who did not to make purchases online stated payment security concerns as the reason, and in another, shoppers claim that they choose online stores that promise the most payment security.


1. Management Summary
2. Global Developments
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
Value of Online Payment Fraud, in USD billion, 2015 & 2020f
Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
Breakdown of Innovations that are Expected to Have the Largest Impact on Payment Fraud Prevention in the Next 3-5 Years, in %, October 2015
Breakdown of the Means of Security Protection for Consumers Making Mobile Payment that are Expected to Become Dominant by 2030, in %, October 2015
Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
3. Europe
3.1. Europe Regional
Regulatory Trends in Online Payments, H1 2016
Share of Internet Users Who Believe that Digital Currencies Are the Future of Spending Online, in %, by Selected European Countries, Australia, and the USA, April 2016
Share of Online Shoppers Who Are More Inclined to Shop More Often from a Store Which Saves Their Payment Details for One-Click Ordering, by Mobile Shoppers and Non-Mobile Shoppers, by Selected European Countries, the USA and Australia, April 2016
Share of Internet Users Who Would Feel Confident that Their Money Is Secure If They Used Contactless Payments, April 2016
Top Locations Where Consumers Would Want to Use Biometric Authentication for Payments, in % of Respondents, May 2016
3.2. Advanced Markets
3.2.1. UK
Online and Mobile Payment Trends and News about Players, H1 2016
Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Breakdown of Card Spending by Chip & Pin, Contactless, Online, Mail and Telephone Order, in %, 2015
Online Card Payment Statistics, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, and Average Online Transaction Value, in GBP, 2014 & 2015
Share of Online Card Purchases Made on Smartphones and Tablets, in %, 2014 & 2015
Average Card Payment Transaction Value by Channel, incl. “Online” and “Contactless”, in GBP, 2015
Breakdown of Security Concerns When Paying by Entering Credit/Debit Card Details Online, in % of Internet Users, 2013 - 2015
Breakdown of Frequency of Using a Mobile Phone for Transactional Activities, incl. “Making Payments in a Shop”, in % of Mobile Users, 2015
Breakdown of Attitude Towards Security of Mobile Payments, in % of Mobile Users, by Age Group, Gender and Total, 2015
Services that Adults Would be Most Comfortable Using Biometric Identification for, incl. “Authorizing Payments”, in %, September 2015
Contactless Payment Statistic, incl. Number of Contactless Cards Issued, by Debit, Credit and Total, in millions, Monthly Spending on Contactless Cards, in GBP million, Number of Monthly Contactless Transactions, in millions, and Average Value of Contactless Transactions, in GBP, by Debit, Credit/Charge Cards and Total, Number of Accepting Terminals/Outlets, May 2015 & May 2016
Breakdown of Awareness and Usage of Peer-to-Peer Payments via Mobile or Online Applications, in % of Adult Credit/Debit Card Owners, March 2016
3.2.2. Germany
Online and Mobile Payment Trends and News about Players, August 2016
Breakdown of Online and Mail Order Sales, by Payment Methods, in % and in EUR million, 2014 & 2015
Breakdown of Payment Methods Most Used in Online and Mail Order, in % of Shoppers, January 2013 – January 2016
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2014 & 2015
Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2015
Most Important Criteria When Choosing a Payment Method to Purchase Online, in % of Online Shoppers, 2015
Most Known Digital Payment Systems, in % of Internet Users, May 2015
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, May 2015
Usage of and Interest in Mobile Payments In-Store and Payments Based on Biometric Identification In-Store, in % of Consumers, and in % of Retailers, May 2016
Share of Smartphone Users Who Used NFC Payment or Could Imagine Using It in the Future, in %, April 2016
Reasons for Not Using NFC Payments, in % of Smartphone Users Who Have Not Used NFC Payments, April 2016
3.2.3. France
Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, June 2015 & June 2016
Value of Online Payment Transactions with Bank Cards, in EUR billion, 2014 & 2015
Average Value of Online Payment Transactions with Bank Cards, in EUR, 2014 & 2015
Awareness of Contactless Payments, and Usage of Contactless Mobile Payments, by Monthly Payment with NFC Card and with NFC-Enabled Smartphone, in % of Internet Users, 2014 & 2015
Number of Cards with Contactless Payment Functionality, in millions, May 2015 & May 2016
Number of Retail Stores with Contactless Payment Terminals, in thousands, May 2015 & May 2016
Number of Payment Transactions with Contactless Payment Cards, in millions, May 2015 & May 2016
3.2.4. Spain
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 & 2015
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2014 & 2015
Breakdown of Aspects Most Important for Payment Methods in Online Shopping, in % of Online Shoppers, 2015
Payment-Related Problems that Led to Cancellation of Online Purchase, in % of Online Shoppers, 2014 & 2015
In-Store Mobile Payments Used, by Type, in % of Digital Shoppers, February 2016
3.2.5. Italy
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2016f
Breakdown of Online Purchases by Payment Methods, Q1 2016
Average Online Purchase Value, by Payment Method, in EUR, Q1 2016
Breakdown of Electronic Retail Payments, by Card Payments In-Store and Digital Payments, incl. Online and Mobile, 2013 - 2015
Contactless Payment Statistics, incl. Number of Contactless Cards in Circulation, in millions, Number of Active Contactless Cards, in millions, Value of Contactless Transactions, in EUR billion, Number of Contactless Transactions, in millions, Number of Contactless POS, in thousands, 2012 - 2015
3.2.6. Netherlands
Breakdown of Online Purchases by Payment Methods, in %, 2014 & 2015
3.2.7. Belgium
Breakdown of Online Purchases by Payment Methods, in %, Q1 2015 & Q1 2016
Reasons for Not Shopping Online, incl. Payment-Related, in % of Individuals Who Do Not Shop Online, 2015
3.2.8. Sweden
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 & Q4 2015
3.2.9. Austria
Payment Methods Used in Online Shopping, in % of Respondents, 2015
3.2.10. Switzerland
Top Two Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 & 2015
3.2.11. Norway
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 & Q4 2015
3.2.12. Finland
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, Q4 2014 & Q4 2015
3.2.13. Denmark
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 & Q4 2015
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, and Breakdown of Cards Used in Online Shopping, in % of Online Shoppers Paying with Cards, 2015
3.3. Emerging Markets
3.3.1. Russia
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 - 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2015
Payment Methods Used in Online Shopping, by Product Category, in % of Online Shoppers, December 2015
Top 5 E-Money Services Used, in % of E-Money Users, December 2015
Selected Online Payment Solutions Used by E-Commerce Websites Which Accept Online Payment for Goods and Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4 2015 & Q4 2016
Selected Online Payment Methods Offered by E-Commerce Websites Which Accept Online Payment for Goods and Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4 2015 & Q4 2016
Selected Factors Considered When Evaluating the Quality of an Online Payment Service, in % of Online Merchants, Top 10 Reasons for Cancelling an Online Payment Service and Top 10 Features of Online Payment Services According to Online Merchants, May 2016
Share of Online Merchants Using 3D-Secure, in %, May 2016
Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016
Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May 2016
3.3.2. Poland
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, April 2016
3.3.3. Turkey
Number and Value of Domestic E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q4 2015
Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q4 2015
3.3.4. Greece
Most Important Features of Online Shops, incl. Payment-Related, in % of Online Shoppers, November 2015
3.3.5. Czech Republic
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2015
3.3.6. Hungary
Payment Methods Offered by Online Shops, in % of Online Shops, June 2016
3.3.. Ukraine
Value of Online Transactions with Bank Cards, in UAH billion, and Number of Online Transactions with Bank Cards, in millions, 2013 - 2015
3.3.8. Romania
Breakdown of Payments for Online Purchases by Payment Methods, in %, 2015

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