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Europe Online Payment Methods: Full Year 2015

1. Management Summary
2. Global Developments
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 & 2019f
Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website but is not Available at the Checkout, in %, September 2015
Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by Very Important and Rather Important, June 2015
Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Europe
3.1. Regional
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, April 2015
Current and Intended Use of Mobile Payment Methods, in % of Mobile Device Owners, February 2015
Contactless Transaction Penetration Level in the EU, by Country, in % of Face-to-Face Card Transactions, Q2 2015
Contactless Issuance and Acceptance Penetration Levels in the EU, by Country, in % of Cards and in % of Points of Interaction, Q2 2015
Breakdown of Usage of Mobile Payment Apps in Central Europe, by Germany, Austria and Switzerland, May 2015
3.2. Western Europe
3.2.1. UK
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of Volume and Value of Online Card Payments, by Sectors, in %, April 2015
Number of Contactless Credit and Debit Cards, in millions, and Number of Contactless Terminals, in thousands, January 2015 - November 2015
Number and Value of Contactless Transactions, in millions and in GBP million, by Debit and Credit Cards, January 2015 - November 2015
Innovative Features That Would Encourage More In-Store Visits, incl. Mobile Payment, in % of Online Shoppers, April 2015
Breakdown of Awareness of Mobile Wallets/Mobile Payments, in % of Consumers, by Selected Age Groups, February 2015
Companies Most Trusted With Provision of Mobile Digital Wallet, in % of Internet Users Owing an iPhone, Q1 2015
3.2.2. Germany
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Breakdown of Interactive Retail Sales by Payment Methods, in EUR billion and in %, 2013 & 2014
Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2014
Breakdown of Online Shopping Spending for the Last Purchase by Payment Methods, in %, 2014
Breakdown of the Last Online Purchase by Payment Methods, in % of Online Shoppers, 2014
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Gender, September 2015
Online Payment Services Used, in % of Online Shoppers Who Paid Using Online Payment Services, 2014
Breakdown of Acceptance of Installments as Payment Methods, in % of Online Shops, July 2015
Breakdown of Frequency of Usage of Payment Methods in Mobile Shopping, in % of Mobile Shoppers, September 2015
Breakdown of Awareness of Mobile Payments, by Type, in % of Smartphone Users, September 2015
Breakdown of Contactless Mobile Payment Usage, in % of Consumers, May 2015
Breakdown of Smartphone Users Willing to Use Mobile Contactless Payment via Smartphone by Gender, in %, November 2014
3.2.3. France
Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, Q1 2014 & H1 2015
Value of Online Bank Card Payment Transactions, in EUR billion, 2013 & 2014
Value of Online Bank Card Payment Transactions, in EUR billion, and in % Year-on-Year Change, Q1 2015 - Q3 2015
3D-Secure Transactions’ Share of Online Payment Transactions, in %, April & October 2011 - 2015
Number of Cards with Contactless Payment Functionality, in millions, September 2014 & September 2015
Number of Retail Stores with Contactless Payment Terminals, in thousands, September 2014 & September 2015
Number of Payment Transactions with Contactless Payment Cards, in millions, September 2014 & September 2015
3.2.4. Spain
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Payment Methods Most Preferred in Online Shopping, in % of Online Shoppers, May 2015
Reasons for Online Shoppers Not to Return To a Shopping Website, in %, May 2015
Breakdown of Attitudes to Mobile Payments, in % of Consumers, 2014
3.2.5. Italy
Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2015f
Breakdown of Digital Payments, by Electronic Payment with Credit Card, Online and Mobile, in %, 2013 & 2014
Breakdown of Online and Mobile Payments, by Type, in %, 2013 & 2014
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, July 2015
3.2.6. Netherlands
Breakdown of Online Purchases by Payment Methods, in %, H1 2014 & H1 2015
Breakdown of Online Purchases by Payment Methods, by Shopping Channel, in %, 2014
3.2.7. Sweden
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2013 - 2015
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2013 - 2015
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
Knowledge and Usage of E-Wallets, in % of Internet Users, Q2 2015
3.2.8. Belgium
Breakdown of Online Purchases by Payment Methods, in %, Q2 2015
Online Payment Methods Used, in % of Online Shoppers, 2014
3.2.9. Austria
Payment Methods Used in Online Shopping, in % of Online Shoppers, April 2015
3.2.10. Switzerland
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
3.2.11. Norway
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
3.2.12. Finland
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
3.2.13. Denmark
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2013 & Q4 2014
3.3. Eastern Europe
3.3.1. Russia
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2011 – 2014
Share of Online Shoppers Paying with Cash on Delivery and with Non-Cash Payment Methods, in %, 2014 & 2015
Share of Online Shoppers Paying at the Moment of Purchase and Upon Delivery, in %, October 2015
Online Payment Methods Offered, in % of E-Commerce Websites, Q1 2014 & Q1 2015
Online Payments Value, in RUB billion, 2013-2015e
Awareness and Usage of E-Money Services, in % of E-Money Users, May 2015
Breakdown of E-Money Usage by Device, in % of E-Money Users, May 2015
Breakdown of Awareness of PayPass and PayWave Cards, in % of Young Consumers in the Two Largest Cities, Summer 2015
Reasons for Not Using NFC Payments, in % of Young Consumers in the Two Largest Cities, Summer 2015
Share of Active Internet Users Who Used Mobile Payments, in %, by Age Group and Location Type, March 2015
Share of NFC-Enabled Smartphones of Total Smartphones Sold, by Share of Units Sold and Share of Revenues, in %, 2012 - 2014 and Breakdown of Revenues from NFC Smartphone Sales by Brands, in %, 2014
3.3.2. Poland
Payment Methods Used in Online Shopping, in % of Individuals, 2014 & 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Breakdown of Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2014
Share of Internet Users Who Are Aware of Digital Payment Systems and Who Use Them, in %, September 2015
Share of Internet Users Who Are Aware of Mobile NFC Payments and Who Use Them, in %, September 2015
Payment Methods Used When Paying via Mobile Phone, in % of Individuals Who Paid with Mobile Phone, October 2014
3.3.3. Turkey
Breakdown of Payment Methods Used in Online Shopping, in %, 2014
Number and Value of Domestic E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q3 2015
Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1 2013 - Q1 2015
Problems Encountered in Online Shopping, incl. Payment-Related, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
Contactless Card and Contactless Terminal Penetration, in % of Credit Cards and in % of Payment Terminals, 2010 – 2015
3.3.4. Greece
Breakdown of Payment Methods Used in Online Shopping, in %, July 2015
3.3.5. Czech Republic
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 & 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Age Group, Q2 2014
3.3.6. Hungary
Value and Number of Online Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2010 – H2 2014
Value and Number of Contactless Payment Transactions with Cards, in HUF million and in million Transactions, by Cards Issued in the Country and Outside the Country, H1 2012 – H2 2014
3.3.7. Belarus
Breakdown of Last Online Purchase by Payment Methods, in % of Online Shoppers, September 2014
3.3.8. Ukraine
Share of Online Shoppers Paying by Card, in %, 2015
Mobile Share of Online Payments, by Mobile Phone and Tablet, in %, September 2015
3.3.9. Romania
Share of Cash on Delivery Payment for Online Purchases, in % of Online Purchases, 2014
3.3.10. Kazakhstan
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of Total Bank Card Payments Number and Value, in %, September 2014 - July 2015
Overview of Top 10 Online Payment Processing Systems, Ranked by Revenue, September 2015
3.3.11. Estonia
Number of E-Commerce Transactions with Debit and Credit Cards, by Domestic and Cross-Border Transactions, in thousands, 2012 – 2015
Value of E-Commerce Transactions with Debit and Credit Cards, by Domestic and Cross-Border Transactions, in EUR million, 2012 – 2015

Europe Online Payment Methods: Full Year 2015

Online Shoppers in Europe value their preferred online payment methods

Over half of online shoppers globally are ready to abandon their online purchases in case their preferred payment method is advertised, but not available at checkout, according to surveys from 2015, cited in a new report by yStats.com. Europe is no exception to this trend. In Spain, non-suitability of the online payment methods offered at checkout was the third most common reason for online shoppers not to return to a shopping website in early 2015. At the same time, in the UK, the availability of multiple secure mobile payment schemes emerged as an important motivator for online shoppers to increase in-store visits.

Offering the suitable online payment method is especially important in Europe, considering the differing preferences of online shoppers across the continent. While in the UK and France bank cards ranked above all other online payment methods last year, in Germany payment by invoice was more preferred and in the Netherlands it was local banking method iDEAL. Furthermore, as yStats.com’s report reveals, in some Eastern European countries, including Russia, Poland and Czech Republic, cash on delivery still plays an important role in online shopping.

The growing demand for diversity of online payment methods in 2015 was also recognized by B2C E-Commerce companies, as well as payment providers in Europe, according to the findings of yStats.com. For example, in early 2015 the share of Russian E-Commerce websites offering payment via alternative methods such as YandexMoney and PayPal increased. In Western Europe, the UK was a major arena for innovations in 2015, with Amazon introducing payments with installments, and Apple launching its Apple Pay


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