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Europe Online Payment Methods: Full Year 2017

Europe Online Payment Methods: Full Year 2017

New publication from yStats.com shows online payment preferences of European consumers

Yücel Yelken, CEO and founder of secondary market research company yStats.com announces the publication of “Europe Online Payment Methods: Full Year 2017,” a new report with information regarding online and mobile payments as used by shoppers in over twenty European countries.

The preferred method of payment for online shoppers in Europe varies, through some trends transpire throughout the region. Taken as a whole, the most used methods for online purchases are traditional credit or debit cards and digital wallets such as PayPal, according to the yStats.com report. Yet some countries persist with payment methods that developed with online shopping over the last couple of decades: banking method iDEAL in the Netherlands, payment after receipt of an invoice in German-speaking nations, and cash on delivery in some economies of Eastern Europe.

The rise of alternative payment methods such as digital and mobile wallets has intensified competition among the various providers of such payment services. Sources cited in the yStats.com report indicate that mobile payments overall are growing in consumer acceptance, led by the Nordic nations and the UK.

While online shopping itself is boosted by the variety of payment methods, many potential shoppers remain wary of using any online payment method. Concerns about security of personal data are stated in sources cited in the yStats.com report, even in advance E-Commerce markets such as France and the United Kingdom.


1. Management Summary
2. Global Developments
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q1 2017
Card Spending, in USD trillion, and Breakdown by POS and E-Commerce, in %, 2015 & 2021f
Breakdown of E-Commerce Sales by Payment Methods, in %, 2021f
Top Two Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, 2016 & 2017
Reasons For Not Shopping Online, incl. Payment-Related, in % of Internet Users Who Do Not Shop Online, Q1 2017
FinTech Adoption Rate, in % of Internet Users, by Selected Countries, 2017
Most Used FinTech Services According to Internet Users, in %, 2017
Most Relevant Emerging Technologies for Large FinTech and Financial Companies to Invest In, in % of Respondents in Each Group, April 2017
Entities Expected to Be The Most Disruptive in FinTech in the Next Five Years According to Financial Services and FinTech Executives, in %, 2017
Top 10 VC-Backed FinTech Unicorns by Valuation, in USD billion, Q3 2017
Expected Annual ROI According to Financial Services and FinTech Executives, in %, 2017
Mobile Payment User Penetration, in % of Internet Users, by Regions, Q4 2015 & Q2 2017
Share of Internet Users Who Are Likely To Use Mobile Payment Next Year, in % of Internet Users, by Selected Countries, Q1 2017
Penetration of Bank Account Holders Willing to Share Personal Financial Data with Third-Party Providers to Use Their Services, in %, by Selected Countries, August 2017
Breakdown of the Number of Transactions/Purchases by Payment Methods, in %, as Perceived by Businesses and by Consumers, 2016
Factors Most Important to Consumers in Deciding to Use Mobile Payments, in %, 2016
Share of Internet Users Who Believe That Mobile Payment is Not Secure, in %, October 2016
Mobile Payment Security Features Demanded by Consumers and Implemented by Businesses, in %, 2016
Attitudes Towards Mobile Payment and Mobile Money, in % of Consumers, by Developed and Developing Markets, 2016
Contactless Payment Transaction Value, in USD billion, 2017e & 2019f
Number of Contactless Payment Users of Apple Pay, Samsung Pay and Android Pay, in millions, 2015 - 2017e
Apple Pay User Penetration Compared to Overall Mobile Payment User Penetration, in % of Internet Users, by Penetrated Markets, Q2 2017
3. Europe
3.1. Regional
Online Payment Regulatory Trends, July 2017
Breakdown of E-Commerce Spending in the EU by Payment Methods Considering PSD2 and Instant Payment Introduction, in %, 2012, 2017f, 2020f, 2022f, 2027f
Share of Instant Payments in E-Commerce Spending, by Germany, Netherlands and Poland, in %, 2027f
Top 10 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016 & 2017
Top Payment Method Preferred by Online Shoppers and Share of Online Shoppers Preferring This Method, in %, by Selected Countries, October 2016
Interest in New Forms of Payment, in % of Online Shoppers, 2016
Top 3 Criteria for Choosing a Payment Method, in % of Online Shoppers, 2016
Barriers to Paying Online, in % of Online Shoppers, 2016
Concerns That Internet Users in the EU Have About Using The Internet for Online Banking or Buying Things Online, in % of Internet Users, June 2013 & June 2017
Share of Internet Users in the EU Concerned About the Security of Online Payments, in %, by Country, June 2017
Cybercrimes That Internet Users in the EU are Concerned About, in %, June 2017
Share of Internet Users in the EU Who Were Victims of Bank Card or Online Banking Fraud, in %, by Country, June 2017
External Disruptors in European Payment Environment, in % of Payment Industry Experts, March 2017
Overview of PSD2 Implementation Timeline, January 2018
Examples of New and Improved Payment Services That Could Be Triggered by PSD2, July 2017
Ways in Which Retailers Plan to Use APIs Following PSD2, in % of Payment Executives at Large Retailers Familiar with Open Banking, August 2017
Payment Actors That Are Expected to Benefit the Most from PSD2 Implementation According to European Banks, in %, June - September 2017
Main Expected Innovation Fields in Payment Methods, in % of Payment Industry Experts, March 2017
Factors Expected to Have the Greatest Impact on the Retail Industry in the Next 2-3 Years, in % of Multichannel Retailers, January 2017
Top 3 Payment Acceptance Challenges Faced by Multichannel Retailers, in %, January 2017
New Technologies That European Multichannel Retailers Are Taking Advantage of, in %, January 2017
Top Countries in Western Europe by Proximity Mobile Payment User Penetration, in % of Smartphone Users, 2018f
Mobile Payment Transactions, in EUR billion, 2016 & 2021f
In-Store Mobile Payment Share of Total Mobile Payment Value, in %, 2016 & 2021f
Top E-Commerce Related Activities Carried Out on Mobile Phones, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
The Importance of Payment Options in Online Stores, in % of Online Shoppers in the Nordics, by Denmark, Finland, Norway and Sweden, 2016
Value of Disclosed Funding of European FinTech Companies, in USD million, and Number of Deals, 2013 - 2016 & January-August 2017
Breakdown of Disclosed Funding of European FinTech by Country, by Number of Deals and Value of Deals, in %, 2013 - August 2017
Top 10 Most Well Funded FinTech Companies, by Disclosed Funding, in USD million, August 2017
3.2. Advanced Markets
3.2.1. UK
Online and Mobile Payment Trends, January 2018
Online and Mobile Payment Trends, July 2017
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, February 2017
Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2017
Top 3 Reasons for Checkout Abandonment, in % of Internet Users, 2017
Online Card Payment Statistics for UK Businesses, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %, 2014 – 2016
Share of Online Card Spending Channeled via Mobile Devices, in %, 2013 – 2016
Breakdown of Online Card Spending at UK Businesses by Merchant Sector, by Value and Volume, in %, 2016
Online Spending With UK-Issued Cards, in GBP billion, 2015 & 2016
Most Appealing Use Cases of Open Banking, in % of Bank Account Holders, August 2017
Organizations Most Trusted With Providing Open Banking Services*, in % of Bank Account Holders, August 2017
Share of Consumers Willing to Give Online Retailers Permission to Initiate Payments Directly From Their Bank Account Using Apps or Websites, in %, by Total Consumers, Millennials and Generation Z, August 2017
Factors That Would Encourage Consumers to Move from Browse to Buy Online, in %, June 2017
Reasons for Not Shopping Online, incl. Payment-Related, in % of Adults Who Have Not Purchased Online, by Age Group, Q1 2017
Card-Not-Present Purchase Fraud Loss on UK-Issued Cards, by E-Commerce, Mail Order and Telephone Order and Total Remote, in GBP million, and Share of Total Card Purchase Fraud Loss, in %, 2011 - 2016 & H1 2017
E-Commerce Card Purchase Fraud on UK-Issued Cards, by Online Fraud Against UK Retailers and Against Online Retailers Based Abroad, in GBP million, and Year-on-Year Change, in %, 2016
Share of Adults Who Believe That Their Credit/Debit Card Payment Data is More Secure When Making Payment In-Store Compared to Online or Over the Phone, in %, May 2017
Actions Taken When Shopping Online Before Entering Credit or Debit Card Details, in % of Online Shoppers, 2016
Proximity Mobile Payment Users Number, in millions, and Penetration, in % of Smartphone Users, 2016 -2021f
Breakdown of Apple Pay and Android Pay Users by Age Group, in %, Compared to Total Adults, 2016
Most Valued Aspects of Mobile Payment, in % of Mobile Payment Users, July 2017
Share of Internet Users Who Have Used Fingerprint Technology to Pay for Goods and Who Have Used “Selfie” Payments, in %, 2017
Breakdown of Frequency of Using Mobile Phone to Make Contactless Payments In-Store, in % of Smartphone Users, By Age Group, Gender and Total, 2016
3.2.2. Germany
Online and Mobile Payment Trends, January 2018
Online and Mobile Payment Trends, July 2017
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, by Ranked First and Ranked Between First and Fifth, 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
Breakdown of B2C E-Commerce Product Sales by Payment Methods, in %, 2015 & 2016
Breakdown of Online Purchases by Payment Methods, by Products and Services, in %, 2015 & 2016
Payment Methods Used in E-Commerce, in % of Online Shoppers, May 2017
Factors Important to Online Shoppers When Choosing a Payment Method, in % of Online Shoppers, 2016
Top Payment Methods Offered in an Online Store and in a Brick-and-Mortar Store, in % of Merchants, September 2017
Types of Credit and Debit Cards Accepted in an Online Store, in % of Merchants with an Online Store, September 2017
Payment Methods Offered, in % of Top 1,000 Online Shops, 2015 & 2016
Most Important Payment Trends for the Next 3 Years According to Online Merchants, in % of Online Merchants, 2017
Breakdown of Implementation of Express Checkout Solutions, in % of Online Merchants, 2017
Payment Indicators Monitored by Online Merchants, in % of Online Merchants, 2017
Card Acquirers Used by Online Merchants, in % of Online Merchants, 2017
Payment Service Providers Used by Online Merchants, in % of Online Merchants, 2017
Breakdown of Usage of 3D Secure for Credit Card Payments, in % of E-Commerce Sellers, 2016 & 2017
New Payment Methods Added in the Previous 2 Years, in % of E-Commerce Sellers, 2016
Payment Methods That E-Commerce Sellers Plan to Add to Their Payment Mix Until the End of 2018, April 2017
The Perceived Advantages and Disadvantages of Instant Payments, in % of Consumers, 2016
Perception of Tokenization Among Consumers and Merchants, in %, 2016
Share of Consumers Who Have Used Payment via Smartphone, in %, and Share of Non-Users Who Could Imagine Paying With a Smartphone in the Future, in %, April 2017
Breakdown of Mobile Payment Usage, in % of Smartphone Users, Q4 2016/Q1 2017
Reasons for Cancelling a Purchase via Smartphone, in % of Smartphone Shoppers, 2017
Breakdown of Optimization of Payment Process for Mobile, in % of Online Merchants, 2017
Top 10 Products and Services Paid for via Mobile, in % of Mobile Payment Users, Q4 2016/Q1 2017
Factors that Would Encourage Smartphone Users to Use Mobile Payment, in % of Smartphone Users, Q4 2016/Q1 2017
Most Trusted Providers, in % of Smartphone Users, Q4 2016/Q1 2017
Top 10 Most Known Payment Providers, in % of Smartphone Users, Q4 2016/Q1 2017
3.2.3. France
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
Breakdown of B2C E-Commerce Product Sales, in %, 2016
Value of Online Payment Transactions with Bank Cards at French Online Retailers, in EUR billion, 2015 & 2016
Breakdown of Main Barriers That Make Consumers Hesitant to Purchase Online, in %, by Total Population and Online Shoppers, June 2017
Share of 3D Secure Payments, in % of Online Card Payments, April 2011 – April 2017
Mobile Payment User Penetration, in % of Smartphone Users, March 2017
Number of Mobile Payment Users, in millions, June 2015, June 2016 & March 2017
Breakdown of Willingness to Make Payments Using Smartphone, by Payment Amount, in % of Internet Users, December 2016
Breakdown of Belief in That Smartphone Will Become the Main Mean of Payment by 2025, by Payment Amount, in %, December 2016
3.2.4. Spain
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
Breakdown of Factors Most Important in Online Payment Methods, in % of Online Shoppers, October 2017
Factors Influencing Customer Satisfaction When Shopping Online, incl. “Payment Methods”, in % of Online Shoppers, May 2017
Offered Payment Methods, in % of Online Shops, February 2017
Payment Methods Used in M-Commerce, in % of Mobile Shoppers, 2016 & 2017
Share of Banked Consumers Who Installed Mobile Payment Apps, in %, December 2016
Major Benefits of Mobile Payment According to Banked Consumers, in % of Banked Consumers, December 2016
3.2.5. Italy
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Breakdown of Number of Online Purchase Transactions by Payment Methods, in %, Q1 2017
Breakdown of Number of Online Purchase Transactions by Payment Methods, by Purchase of Physical Products and of Digital Goods and Services, in %, Q1 2017
Average Online Purchase Transaction Value by Payment Method, in EUR, Q1 2017
Breakdown of Awareness and Usage of New FinTech Services, in % of Internet Users, 2017
Online and Mobile Retail Payment Value by Segment, in EUR billion, and Year-on-Year Change, in %, 2016
Mobile Retail Payment Value by Sub-Segment, in EUR billion, 2016 & 2019f
3.2.6. Netherlands
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Breakdown of Online Purchases by Payment Methods, in %, 2015 & 2016
Breakdown of Mobile Purchases Made via Smartphone by Payment Methods, in %, 2015 & 2016
3.2.7. Sweden
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
Reasons to Choose a Particular Payment Method, in % of Online Shoppers, Q2 2017
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, Q3 2011 -2012, Q4 2013 – 2016
Factors Important at the Time of Payment, in % of Online Shoppers, Q4 2016
Awareness and Usage of Mobile Payment Solutions, in % of Internet Users, Q2 2017
3.2.8. Switzerland
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
Breakdown of Product Sales of E-Commerce and Mail Order Companies by Payment Methods, in %, 2015 & 2016
Mobile Payment User Penetration, by Current User and Potential Use, in % of Consumers, August 2017
Breakdown of Third-Party Mobile Payment Solutions Used, in % of Users, August 2017
3.2.9. Belgium
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Breakdown of Online Purchases by Payment Methods, in %, Q1 2016 & Q1 2017
Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, April 2017, and Change Compared to 2016 and 2011
Share of Online Shoppers Who Encountered Payment Fraud, in %, 2011 - 2017
Factors Preventing Online Shoppers From Making Purchases Via Mobile, incl. Payment-Related, in % of Online Shoppers, April 2017
Share of Consumers Who Paid With a Smartphone In-Store, in % of Consumers, April 2017
Mobile Payment Apps Used, in % of Mobile Payment App Users, April 2017
3.2.10. Denmark
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
3.2.11. Norway
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
3.2.12. Finland
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2017
3.2.13. Ireland
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.2.14. Austria
Awareness and Usage of Payment Methods in E-Commerce, in % of Online Shoppers, January 2017
Top 5 Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2016
3.3. Emerging Merkets
3.3.1. Russia
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2011 – 2016
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2014 - 2016
Payment Methods Used in E-Commerce, in % of Active Internet Users, H1 2017
Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2017
Breakdown of Last Online Purchase by Payment Method, in %, 2016 & 2017
Payment Methods Used in E-Commerce, in % of Online Shoppers, by Gender and Location Type, 2016
Top Criteria When Choosing an Online Store, in % of Online Shoppers, 2016 & 2017
Number of Websites Accepting Online Payment, in thousands, and Types of Online Payment Services Used, in % of Websites Accepting Online Payment, 2015 & 2016
Top 10 Online Payment Solutions Used, in % of Websites Accepting Online Payment, 2015 & 2016
Categories of Products and Services Paid For Online, by Paid for via Desktop and Smartphone, in % of Internet Users in Large Cities Who Go Online From Smartphone/Desktop, March 2017
Online Payment Methods Used to Pay for Products and Services Online, by Desktop and Smartphone, in % of Internet Users in Large Cities, March 2017
Types of Goods and Services Paid for Via Apple Pay and/or Samsung Pay, in % of Internet Users in Large Cities, March 2017
Attitudes to Mobile Payment, in % of Respondents, Compared to Global Average, 2016
Breakdown of Awareness of Cryptocurrencies, in % of Adults, July 2017
Breakdown of Perception of Cryptocurrencies, in % of Adults Who Heard About Cryptocurrencies, in %, July 2017
Breakdown of Awareness of Blockchain, in % of Adults, August 2017
3.3.2. Poland
Breakdown of Frequency of Online Payment When Purchasing Online, in % of Online Shoppers, H1 2017
Payment Methods Used in E-Commerce, in % of Individuals, 2015 & 2016
Payment Methods That Encourage Online Shoppers to Purchase Online, in % of Online Shoppers, April 2017
Breakdown of Fast Transfer Services Used Most Often, in % of Online Shoppers Using Fast Transfer Services, April 2017
Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to October 2017
3.3.3. Turkey
Payment Methods Used in E-Commerce, in % of Online Shoppers, January 2017
Number of Domestic E-Commerce Transactions with Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q3 2017
Number of Cross-Border E-Commerce Transactions with Domestic Bank Cards, in millions, and Value, in TRY million, Q1 2015 – Q3 2017
Breakdown of the Number of E-Commerce Transactions With Payment Cards by Mobile and Web, in %, Q3 2016
Breakdown of Frequency of Paying via Mobile Phone, in % of Internet Users, October 2016
3.3.4. Portugal
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Payment Methods Used in E-Commerce, in % of Banked Internet Users, July 2016
3.3.5. Czech Republic
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Share of Online Shoppers Using Debit/Credit Card to Pay for Online Purchases, in %, 2016
3.3.6. Hungary
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
3.3.7. Romania
Payment Methods Preferred in E-Commerce, in % of Online Shoppers, June 2017
Online Card Payment Value, in EUR million, 2015 & 2016

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