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Europe Online Gaming Market 2015

Europe Online Gaming Market 2015

Digital games conquering the gaming landscape on the Old Continent

In Europe’s largest gaming market, Germany, the virtual goods segment is booming: revenues from micro-transactions in games more than doubled in 2014, while smartphones and mobile phones overtook PCs as the device most used to play games. In the UK also the freemium games model was the growth driver, especially for mobile games, but online games on PCs and consoles still outweighed revenues from mobile games last year. In France both computers and consoles were ahead of smartphones in terms of usage by gamers with some difference in payment models between these devices: free-to-play was the leading type of tames played on smartphones, while on computers it was topped by subscription-based games by a small margin.

Russia is by far the largest market.in the Eastern Europe region. Social and mobile games are the main growth drivers of the online gaming revenues in Russia. A third of Internet users in Russia played games over the Internet, with a similar share of gamers playing via social networks. In Turkey, computer and smartphones were in close competition for the share of Internet users frequently playing online games, with computers remaining slightly ahead. Similarly, in Poland the percentage of gamers playing on computers and in web browsers was higher than then playing on smartphones or tablets. Overall, some Eastern European countries were behind Scandinavian and Western European countries in penetration of Internet users playing games with other persons online in 2014.

Regarding the Europe-based gaming companies, French video, computer and digital games maker Ubisoft saw its digital segment grow at double-digit rate, while total revenues were down. Gameloft, another French game maker and publisher of some popular mobile game titles, saw revenues decline slightly amidst growing competition. Meanwhile, Germany-based Game Studios managed to bring its “Empire: Four Kingdoms” title to the rankings of top mobile games and almost doubled its revenues in 2014.


1. Management Summary
2. Global
Overview of Online Gaming Market, March 2015
Breakdown of Total Gaming Revenues, by Segment, in % and in USD billion, in % Year-on-Year Change and Number of Gamers, in millions, 2014e
Digital Gaming Revenues, in USD billion, and in % Share on Total Gaming Revenues, 2013 & 2018f
Top 10 Countries by PC Online Gamer Penetration on Internet Users, in %, H2 2014
Top 10 PC/MMO Games, by Rank, October 2014
Overview of Mobile Gaming Market, March 2015
Breakdown of Mobile Gaming Revenues, by Smartphone and Tablet, in USD billion, 2013 - 2015f & 2017f
Mobile Gaming Revenues, in USD billion, 2013 - 2016f
Reasons for Mobile Gaming Purchase, in % of Paying Mobile Gamers, by Smartphone and Tablet, 2014e
Top 3 Mobile Games, by Revenues, in USD billion, 2014
Top Grossing Mobile Games on Google Play (Android), March 2015, and iOS App Store, 2014
Overview of Social Gaming Market, March 2015
Social Gaming Revenues, in USD billion, 2012 & 2019f
3. Europe
3.1. Regional
Share of Individuals in the EU who Play Networked Games with Other Persons Online, in %, by Countries, 2012 & 2014
3.2. Western Europe
3.2.1. Germany
Overview of Online Gaming Market, March 2015
Breakdown of the Digital Games and Hardware Revenues, by Segments, in EUR million, 2013&2014
Breakdown of Gaming Revenues, by Segments, in EUR million, 2013 & 2014e
Mobile Gaming Revenues, in EUR million, and in % Year-on-Year Change, 2010 - 2014e
Devices Used to Play Games, in % of Gamers, 2013 & 2014
Number of Online and Mobile Gamers, by Platform Type, in millions, H1 2013 & H1 2014
Interactive Activities Carried Out Online, incl. “Play with Other Persons”, in % of Internet Users, by Age and Gender, Q1 2014
Breakdown of Preferences for Game Types, by “Playing Alone”, “Playing with Others in the Same Room”, “Playing with Others Over the Internet”, by Age Group, in % of Gamers, 2013 & 2014
Top Ten Mobile Games in Downloads and Revenue, by Rank, 2014
Overview of Selected Germany-Based Gaming Companies, incl. Segment, Selected Online and Mobile Games Titles and Revenue, March 2015
3.2.2. UK
Overview of Online Gaming Market, March 2015
Breakdown of Games Market Value, by Physical and Digital, in % and in GBP million, 2013 & 2014
Online Games Sales, in GBP million, and Share on Total Retail Sales of Games, in %, 2013 & 2014
Online Gaming Revenues, in GBP million, and in % Year-on-Year Change, 2011 - 2014
Mobile Gaming Revenues, in GBP million, 2013 & 2014
Breakdown of Gaming Industry Revenues, by Segment, in % and in GBP million, 2014
Share of Online Gamers on Internet Users, by Age Group, in %, 2013
Types of Games Played Online, in % of Online Gamers, 2013
Products Purchased Online, incl. “Video Games Software and Upgrades”, in % of Individuals, 2013 & 2014
Products Purchased Online, incl. “Video Games Software and Upgrades”, in % of Individuals, by Gender & Age, 2014
Breakdown of Time Spent Playing Video Games, by Device Used and by Game Type, in %, H1 2014
Devices Used to Play Video Games, in % of Internet Users, H1 2014
Breakdown of Game App Revenues in Google Play, by Game Types, October 2014
Number of Gaming Companies Active in the UK, 2014 and Platforms Specialized in, by Rank Based on Companies Number, 2014
3.2.3. France
Overview of Online Gaming Market, March 2015
Breakdown of Gaming Revenues by Segment, in % and in EUR million, 2014
Mobile Gaming Revenues, in EUR million, 2013 & 2014
Breakdown of Gamers, by “Playing Exclusively Online”, “Exclusively Offline” and “Both Online and Offline”, in %, September 2014
Platforms Used to Play Video Games, in % of Gamers, October 2014
Devices Used to Play Video Games, in % of Gamers, 2013 & 2014
Share of Individuals Playing Games Online, in %, September 2014
Types of Digital Games Played, by Platform, in % of Gamers, October 2014
Breakdown of Average Spending on Online Games, by Game Type, in % of Paying Gamers, 12 Months to October 2014
Game Genres Played Online, by Free-to-Play and Paid, in % of Online Gamers, 12 Months to October 2014
Sites Used to Obtain Online Games, in % of Online Gamers, October 2014
Top 3 Game Genres, by Online, Offline, Tablet and Smartphone, in % of Online/Offline/ Smartphone/Tablet Gamers, September 2014
Products Purchased Online, incl. “Games and Toys”, in % of Internet Users, Q1 2014
Overview of Selected France-Based Gaming Companies, incl. Segment, Selected Online and Mobile Games Titles and Total Revenue, March 2015
3.2.4. Spain
Breakdown of Total Gaming Revenues, by Segment, Q1 2014 - Q3 2014
Number of Gamers in millions and in % of Population, by Platform, Q2 2014
Total Gaming Revenues, in EUR million, 2013 - 2017f and Breakdown of Total Video Gaming Revenues, by Physical and Online, in %, 2013
3.2.5. Italy
Number of Internet Users Who Play or Download Games Online, in thousands and in % of Total Internet Users, by Age and Gender, Q1 2014
Number of Internet Users Who Play Networked Games with Other Persons Online, in thousands and in % of Total Internet Users, by Age and Gender, Q1 2014
Share of Internet Users Playing Games Online at Least Weekly, by Playing on Smartphone, Tablet and Computer, Q1 2014
3.2.6. Netherlands
Breakdown of Gaming Software Revenues, by Segments, in EUR million, 2012 & 2013
Activities Carried Out on Smartphones and Tablets, in % of Device Users, incl. “Games”, December 2014
3.3. Eastern Europe
3.3.1. Sub-Regional
Breakdown of Free-to-Play MMO Gaming Revenues, by Selected Countries, in USD million, 2013 - 2017f
3.3.2. Russia
Overview of Online Gaming Market, March 2015
Online Gaming Revenues, in RUB billion, 2012, 2013 & 2014e
Social Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 – 2013
Mobile Gaming Revenues, in USD million and in % Year-on-Year Change, 2010 – 2013
Share of Internet Users who Played or Downloaded Games Online, by Total, Gender and Location, in %, 2013
Share of Paying Gamers, in %, by MMO, Casual and Social Games, 2013
Product Categories Purchased Online, incl. “Video Games and Update”, in % of Online Shoppers, 2013
Product Categories Purchased Online, incl. “Video Games and Update”, in % of Online Shoppers in Relevant Group, by Gender and Location, 2013
3.3.3. Turkey
Devices Connected to the Internet, in % Households with Internet Access, incl. “Game Console”, Q1 2014
Online Activities, incl. “Playing Networked Games with Other Persons”, in % of Internet Users, Q1 2014
Share of Internet Users Playing Games Online at Least Weekly, by Device, Q1 2014
3.3.4. Poland
Share of Gamers on Internet Users, in %, and Types of Games Played, incl. Online and Mobile, in % of Gamers with Internet Access, April 2014
Product Categories Purchased Online, incl. “Computer Games”, in % of Online Shoppers, March 2014
3.3.5. Czech Republic
Breakdown of Online Bank Card Payments, by E-Commerce Categories, incl. “Computer and Video Games”, in %, by Transaction Value and Volume, 2013
3.3.6. Slovakia
Product Categories Purchased Online, incl. “Video Games Software and Upgrades”, in % of Online Shoppers, 2013
3.4. Scandinavia
3.4.1. Sub-Regional
Breakdown of Gaming Revenues, by Segments, by Countries and Total, in EUR million, 2013
Products Purchased Online, incl. “Computer Games/Video Games”, in % of Individuals, by Sweden, Denmark, Norway and Finland, 2013
3.4.2. Sweden
Share of Individuals Who Used the Internet to Play Networked Games with Other Persons, by Age Group and Gender, in %, Q1 2014
Share of Individuals Who Purchased Video or Computer Games Software Online, by Age Group and Gender, in %, Year to March 2014
Share of Individuals Who Purchased and Downloaded Video or Computer Games Software Online, by Age Group and Gender, in %, Year to March 2014

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