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Europe B2C E-Commerce Delivery 2015

Europe B2C E-Commerce Delivery 2015

Alternative delivery methods are on the rise in European B2C E-Commerce, yStats.com reports.

Germany-based secondary market research leader yStats.com has released a new report titled, “Europe B2C E-Commerce Delivery 2015”. The publication reveals some important facts about the market and online shoppers’ attitudes about various delivery options. According to yStats.com’s CEO and founder, Yücel Yelken, “while home delivery is still the dominant delivery option in many B2C E-Commerce markets across Europe, the importance of alternative methods, such as click-and-collect, is on the rise”.

For the majority of online shoppers in European countries, delivery to their home or workplace is the most important B2C E-Commerce delivery option. Nevertheless, alternative options are becoming more and more popular, as yStats.com’s research shows. In the UK, over two thirds of online shoppers have already used click-and-collect services, while in France the most popular alternative option was delivery to a local shop. Germany led in the share of online shoppers using delivery to designated delivery lockers.

Another trend in European B2C E-Commerce delivery is the persistent significance of free delivery offers. An overwhelming majority of online shoppers in countries such as the Netherlands, Spain, and Germany indicate that free shipping is one of the most important factors in their purchase decision. On the other hand, delivery speed is also a major issue. Surveys from early 2015 cited in yStats.com’s report reveal that more than half of online shoppers in Europe expect their order to be delivered within 3 to 5 days. Especially in Eastern Europe a significant share of online shoppers is willing to pay extra for faster delivery. In Russia, for example, this share amounted to close to half of online shoppers last year.

Competition in B2C E-Commerce delivery in Europe is intense. Amazon.com launched one-hour delivery service in parts of London in 2015, with plans to expand the service’s coverage. In Germany, same-day delivery was launched by retailers such as Zalando, Media Markt and Saturn. Apart from providing faster delivery, online merchants also aim at offering wider delivery options for online shoppers’ convenience. For example, in Turkey, online merchant Morhipo.com started to offer customers a click-and-collect option in cooperation with retail stores. Overall, yStats.com’s report reveals that because B2C E-Commerce delivery is an important factor in determining online shoppers’ satisfaction, retailers, courier companies and postal services compete and cooperate to provide the best options.


1. Management Summary
2. Global Developments
Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q1 2015 & Q4 2014
Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
Share of Online Shoppers Who Would Buy More Often if Same Day Delivery Were Available, by Selected Countries, in %, Q1 2015 & Q4 2014
Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4 2014
Importance of Delivery Options, by Purchasing from Domestic Online Retailers and Cross-Border Online Retailers, in % of Online Shoppers, by Selected Countries, November 2014
Major Reasons for Shopping Cart Abandonment, incl. Delivery, in % of Online Shoppers, by Selected Regions, October 2014
Attitude Towards B2C E-Commerce Delivery Options, in % of Online Shoppers, November 2014
Share of Global Online Retailers Offering Express Delivery, by Next Day Delivery and Same Day Delivery, in %, November 2014
Shopping Services Wanted in the Future, incl. Delivery, in % of Young Consumers, by Selected Countries, 2014
3. Europe Regional
Breakdown of Acceptable Delivery Time, in % of Online Shoppers, by Selected Countries, April 2015
Share of Online Shoppers Considering Fast Delivery to be Important, in %, by Selected Countries, April 2015
Share of Online Shoppers Willing to Wait Additional 1-3 Days for Free Domestic Shipping, in %, August 2014
4. Western Europe
4.1. Sub-Regional
Alternative Delivery Methods Used in Online Shopping, in % of Online Shopping, by the UK, Germany and France, February 2015
Importance of Delivery Features in Online Shopping, in % of Online Shoppers, by the UK, Germany and France, February 2015
4.2. UK
Overview of B2C E-Commerce Delivery, October 2015
Delivery and Fulfillment Criteria for Choosing an Online Shop, in % of Online Shoppers, March 2015
Number of Parcels Dispatched by UK Online Retailers through UK Carriers, in millions, 2014 & 2015f
Breakdown of Online Orders by Delivery Service Type Used, in % of Parcels, 2012 - 2014
Breakdown of Preferred Delivery Location for Online Shopping Orders, in % of Online Shoppers, March 2015
Breakdown of Delivery Time Expectations, by UK and Overseas Retailer, in % of Online Shoppers, March 2015
Breakdown of Usage of Click and Collect Service, in % of Online Shoppers, January 2015
Future Developments Considered by Logistics Companies for B2C E-Commerce Delivery, in % of Logistics Companies, August 2014
4.3. Germany
Overview of B2C E-Commerce Delivery, October 2015
Factors Encouraging to Shop Online More, in % of Online Shoppers, 2014
Breakdown of Delivery Time Expectations, in % of Online Shoppers, 2014
Breakdown of Usage of Click and Collect and Same Day Delivery Service, in % of Internet Users, August 2015
Problems with B2C E-Commerce Delivery at Least Once, in % of Online Shoppers, 12 Months to April 2015
Reasons for Using In-Store Pick-Up Option for Online Orders, in % of Online Shoppers Who Used the Option, July 2014
4.4. France
Overview of Selected E-Commerce Delivery Statistics, incl. Delivery Time, Successful Delivery Rate, and Rate of Deliveries Not Completed, by Average and Detailed, 12 Months to August 2015
Delivery Methods Used in Online Shopping, in % of Online Shoppers, June 2014 & June 2015
Delivery Methods Offered by E-Commerce Websites, in % of E-Commerce Websites, July 2014
Reasons for Dissatisfaction of Online Shoppers with Delivery Services, in %, April 2015
4.5. Italy
Average Monthly Number of Packages Sent in B2C E-Commerce, in millions, 2013 & 2014
Breakdown of Delivery Methods Preferred in Online Shopping, in % of Online Shoppers, 2014
Usage of Same-Day Delivery by Online Shoppers, by Home Delivery and Self Collection, in % of Online Shoppers, 2014
4.6. Spain
Drivers for Online Shopping, in % of Online Shoppers, incl. Delivery-Related Services, April 2015
Breakdown of Willingness to Pay for Fast Delivery, in % Online Shoppers, April 2015
Reasons for Satisfaction with Online Shopping Experience, in % of Online Shoppers, incl. Delivery Deadlines, April 2015
Share of Online Retailers Offering Free Delivery, in %, and Breakdown of Shipping Price to End Customers, in EUR and in % of Online Retailers, 2014
4.7. Netherlands
Preferences for Delivery Options and Share of Online Shoppers Choosing Slowest Delivery Option to Qualify for Free Shipping, in %, 2014
Usage of Same Day Delivery by Online Shoppers, by Already Used and Willing to Use, in % of Online Shoppers, September 2015
Share of Online Shoppers Who Have Abandoned a Shopping Cart Due to Delivery-Related Issues, in %, 2014
4.8. Austria
Delivery-Related Criteria Most Important for Choosing an Online Shop, in % of Online Shoppers, May 2015
5. Eastern Europe
5.1. Russia
Overview of B2C E-Commerce Delivery, October 2015
Breakdown of B2C E-Commerce Orders by Delivery Method, in %, 2013 & 2014
Most Important Criteria for Choosing an Online Shop, incl. Delivery, in % of Online Shoppers, September 2014
Delivery Methods Used and Most Preferred for B2C E-Commerce Delivery, in % of Online Shoppers, 2013 & 2014
Delivery Methods Used in Online Shopping, by Used in Last Online Purchase and Used in the Previous 12 Months, in % of Online Shoppers, 2014
Breakdown of Willingness to Pay for Faster Delivery and Delivery Time Expected when Willing to Pay RUB 100 - 200, in % of Online Shoppers, 2014
Breakdown of Delivery Methods Most Offered by Online Retailers, in %, 2014
Overview of Delivery Methods Offered by Top 5 Online Shops by Website Traffic, October 2015
5.2. Turkey
Overview of B2C E-Commerce Delivery Methods, March 2015
Reasons for Not Buying Online, incl. Delivery, in % of Internet Users, by Gender and Total, 12 Months to March 2015
Problems Encountered in Online Shopping, incl. Delivery, in % of Online Shoppers, by Gender and Total, 12 Months to March 2015
5.3. Poland
Breakdown of Delivery Methods Most Used in Online Shopping, in % of Online Shoppers, April 2015
Courier Service Used in Courier Delivery to Home/Work, in % of Online Shoppers, April 2015
Factors that Would Encourage to Shop Online More, in % of Online Shoppers, April 2015
5.4. Czech Republic
Breakdown of Satisfaction with B2C E-Commerce Delivery, in % of Online Shoppers, 2014
Delivery Companies Used, in % of Online Shops, 2014
5.5. Ukraine
Most Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q3 2014
5.6. Belarus
Breakdown of B2C E-Commerce Orders by Delivery Methods, in %, December 2014
Breakdown of the Last B2C E-Commerce Order by Delivery Method, by Order Value, in % of Online Shoppers, September 2014
6. Scandinavia
6.1. Sub-Regional
Expected Delivery Times among Online Shoppers, by Business Days, in %, Q1 2015
Importance of Choice of Delivery Options, in % Online Shoppers, Q1 2015
Importance of Next-Day Delivery, in % Online Shoppers, Q1 2015
6.2. Sweden
Breakdown of Preferred Delivery Methods, in % of Online Shoppers, Q1 2015

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