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China B2C E-Commerce Market 2015

China B2C E-Commerce Market 2015

China’s B2C E-Commerce Growth Potential Still High Especially in Rural Areas.

Germany-based secondary market research specialist yStats.com has published a new report about the fast growing online retail market in China. Among the findings revealed in “China B2C E-Commerce Market 2015” is that the growth rates, though still high, are predicted to slow down. In search of further growth potential, China’s E-Commerce leaders such as Alibaba Group and JD.com are expanding to rural areas where the online shopping trend is only starting to evolve.

Due to its rapid growth in recent years and its vast population, China has become one of the global leaders in B2C E-Commerce. Among the emerging BRIC countries, China’s average triple-digit growth rate in five years to 2014 was the highest, though the less advanced market in India is predicted to overtake the leadership by growth for the next several years. Over 300 million people, more than half of all Internet users, already make purchases online in China. This number is likely to rise further, as Internet penetration in China was close to just 50% of population in 2014, less than in Russia or Brazil and significantly below the advanced Asian markets, such as Japan and South Korea.

The highest potential for growth of online retail in China is reported to be in rural areas and small villages. Major E-Commerce companies are already expanding their logistics and delivery services to cover these regions. Another important trend is proliferation of mobile commerce, which accounted for around one third of total online retail sales in China in 2014 and is predicted to increase its share further. Moreover, cross-border E-Commerce imports to China are growing, heating the interest of international players.

The B2C E-Commerce market in China is dominated by domestic companies. Two players, Alibaba Group which operates B2C marketplace Tmall among other E-Commerce businesses and online retailer JD.com each held an international IPO in 2014 and are actively expanding in China, as well as on the international markets through their cross-border platforms. Meanwhile, a number of smaller niche players have been backed up by investment capital, such as group buying websites Meituan and Dianping and online food delivery service Ele.me. Competition in B2C E-Commerce also intensifies, as foreign players such as US-based Amazon and Walmart enhance their efforts in China.


1. Management Summary
2. Overview and International Comparisons
B2C E-Commerce Overview and International Comparisons, September 2015
B2C E-Commerce Sales, by Selected Countries Worldwide, incl. China, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales, by Selected Countries Worldwide, incl. China, in %, 2014 & 2019f
B2C E-Commerce Sales CAGR, by Selected Countries Worldwide, incl. China, in %, 2009-2014 and 2014-2019f
Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. China, in USD billion, and in % CAGR, 2013 - 2018f
Top 10 Countries Worldwide by Number of Internet Users, incl. China, in millions, 2013 - 2018f
Top 10 Countries Worldwide by Number of Smartphone Users, incl. China, in millions, 2013 - 2018f
Leading Activities in Terms of Times Spent Online, in % of Internet Users who Use the Internet at Least Once a Week, by Selected Countries Worldwide, incl. China, July 2014
Online Shopping Destinations, in % of Internet Users Who Use the Internet at Least Once a Week, by Selected Countries Worldwide, incl. China, July 2014
Products Purchased Online, in % of Online Shoppers, by Selected Countries Worldwide, incl. China, July 2014
Online Shopper Penetration, by Selected Emerging Markets, incl. China, in % of Adult Internet Users, May 2014
Internet Penetration in BRIC, by Country, incl. China, in % of Population, 2014
Internet Penetration in Asia-Pacific, by Country, incl. China, in % of Population, 2013 - 2018f
Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Country, incl. China, in %, Q4 2014
Mobile Shopper Penetration in Asia-Pacific, by Country, incl. China, in % of Respondents, 2012 – 2014
Breakdown of Frequency of Cross-Border Online Shopping in Asia-Pacific, in % of Online Shoppers, by Country, incl. China, April 2015
3. Trends
B2C E-Commerce Trends Overview, August 2014
Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 – 2014 & June 2015
M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 - 2018f
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
Cross-Border E-Commerce Sales, in CNY trillion, 2013 & 2014
Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e
Breakdown of Cross-Border E-Commerce Imports, by Product Categories, in %, 2014
Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, August 2014
Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
Share of Online Shoppers Who Purchased Online after Seeing the Product or Promotional Message on Social Media, in %, 2014
4. Sales and Shares
Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
Historic Retail E-Commerce Sales (incl. C2C and B2C), in USD billion, by Comparative Estimates, 2009 – 2014
Retail E-Commerce Sales Forecasts (incl. B2C and C2C), in USD billion, by Comparative Estimates, 2013 - 2019f
Comparative Estimates of B2C E-Commerce (incl. C2C) Share of Total Retail Sales, in %, 2013 - 2019f
5. Users and Shoppers
Internet Penetration, in % of Population, 2010 - 2014
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015
6. Products
Product Categories Purchased Online, in % of Online Shoppers, 2013 & 2014
Product Categories Purchased Online in the Previous 3 Months, in % of Online Shoppers, February 2015
Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
Share of Internet Users Purchasing Groceries Online and Intending to Purchase Groceries Online, in %, September 2014
7. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Online Payment Methods Used, in % of Online Payment Users, 2014
Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014
8. Delivery
B2C E-Commerce Delivery Overview, September 2015
Main Considerations When Buying Online, incl. Delivery, in % of Online Shoppers, 2014
9. Players
B2C E-Commerce Player Overview, September 2015
Overview of Selected Major E-Commerce Investment Deals, 2014
Overview of Selected Major E-Commerce Investment Deals, January 2015 - August 2015
Breakdown of B2C E-Commerce Market Share by GMV, in %, 2014 & Q2 2015
B2C E-Commerce Sales of Top 10 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
E-Commerce Brand Awareness, in % of Online Shoppers, 2014
Profile of Tmall, September 2015
Profile of JD.com, September 2015
Profile of Vip.com, September 2015

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