Brazil is the largest online retail market in Latin America, and a leader among global emerging markets, a group in which it is predicted to maintain its fourth ranked position by E-Commerce sales through the middle of the next decade. The number of Internet connections is growing, but only about half of connected households made purchases last year, indicating growth potential, according to the yStats.com report.
The rapid increase in the number of smartphones between 2011 and 2016 has widened the opportunity for online shopping. The yStats.com report indicates that close to 75% of online shoppers make purchases with a mobile device.
The leading competitor on the Brazilian online retail scene is B2W Digital, through several popular online shops. B2W Digital is seeing increasing revenues through the marketplace model, which is gaining popularity among online shoppers. In second place in Brazilian B2C E-Commerce is Mercado Livre, which beats B2W Digital’s Americanas.com by number of unique visitors, according to surveys cited in the report. China-based Aliexpress is the third ranking E-Commerce website among Brazilian shoppers.
One unique aspect of B2C E-Commerce in Brazil is the use of local payment method Boleto Bancario and credit card installment payments. Brazilian shoppers also watch carefully for added costs such as handling and delivery fees, and will readily abandon a shopping cart if they don’t find their preferred payment method and expected delivery costs, according to surveys cited in this new yStats.com report.