Asia-Pacific Online Travel Market 2016

Asia-Pacific Online Travel Market 2016

Asia-Pacific to surpass North America in online travel sales, per yStats.com report

A forecast cited in the yStats.com report tells of double digit growth in the region, supporting the prediction of surpassing the maturing North American online travel market. Online travel sales in the Southeast Asia sub-region lead the Asia-Pacific region in terms of growth rate, with a prediction of four-fold growth in the next 10 years.

The largest single online travel market in Asia-Pacific is China, and Ctrip is the country’s largest online travel agency. The increase in mobile travel bookings contribute to the growth in China as well as in Japan and South Korea, where a large portion of online bookings are done through a mobile device, according to the findings in the yStats.com report. While the growth rate in India has been over 50% in the last year, in some other economies the concept of online shopping for travel has not yet caught on.


1. Management Summary
2. Global Developments
Overview of Online Travel Market Trends, October 2016
Product Categories Purchased Online, incl. “Travel Products or Services”, in % of Online Shoppers, October 2015
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 - 2020f
Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f
Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
Top 10 Countries by Online Travel Sales, in USD billion, 2015 – 2020f
Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f
Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f
Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Region, in %, October 2015
Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App, by Generation, in %, October 2015
Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 & 2019f
Online Travel Agencies Sales, in USD billion, 2015 & 2020f
Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015
Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015
Market Shares of the Top 5 Online Travel Agencies, in %, 2015
Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016
3. Asia-Pacific
3.1. Regional
Top 5 Product Categories Purchased Online, incl. “Travel”, in % of Respondents, June 2015
Online Travel Agencies Gross Bookings, in USD billion, 2013 – 2017f
Online Travel Sales in Southeast Asia, by Sub-Sector, in USD billion, 2015 & 2025f
Online Hotels and Airlines Sales in Southeast Asia, by Country, in USD billion and in % of Total Hotels and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f
Online Rides Sales in Southeast Asia, by Country, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-2025f
3.2. China
Online Travel Market Overview and Trends, October 2016
Product Categories Purchased Online in the Previous 3 Months, incl. “Travel Products”, in % of Online Shoppers, February 2015
Share of Outbound Travelers Who Booked via Online Travel Agencies, in %, 2015
Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015
Online Travel Gross Merchandise Volume, in CNY billion, 2012 – 2018f
Online Outbound Travel Gross Merchandise Volume, by Packaged Tours and Independent Travel, in CNY billion, 2010 - 2015
Breakdown of Online Travel Market Gross Merchandise Volume by Segments, in %, Q2 2016
Online Travel Agencies Revenue, in CNY billion, 2012 – 2018f
Breakdown of Online Travel Agencies Market Shares by Revenues, in %, 2015
Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and Online Accommodation Booking, in %, Q4 2015
3.3. Japan
Online Travel Market Overview and Trends, October 2016
Share of Internet Users Who Booked Accommodation for Their Last Trip Online, in %, October 2015
Mobile Share of Online Travel Bookings, in %, 2013 & 2015
Top 10 Travel Web Entities Visited from Desktop Computers, by Number of Unique Visitors, in millions, and Average Minutes per Visitor, January 2016
3.4. India
India’s Share of Online Travel Sales in Asia-Pacific, in % and in USD billion, 2015
Breakdown of Internet Market by Sectors, incl. “Online Travel”, in USD billion, 2013 & 2020f
Online Travel Sales, in INR billion, 2014 – 2016f
Breakdown of Online Travel Sales by Segments, in INR billion and in %, 2015
3.5. South Korea
Online Travel Sales, in KRW trillion, 2013 - 2015
Mobile Share of Online Travel Sales, in % and in KRW trillion, 2014 & 2015
3.6. Australia
Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 – 2020f
Online Travel Bookings Industry Revenue, in AUD million, FY 2014/2015 & FY 2015/2016e
Product Categories Purchased Online, incl. “Travel (Tickets/Accommodation)”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015
3.7. Indonesia
Online Travel Sales, in USD billion, 2015 & 2025f
3.8. Thailand
Product Categories Purchased Online, incl. “Travel & Tourism”, in % of Online Shoppers, May 2015
3.9. Hong Kong
Product Categories Purchased Online, incl. “Travel”, in % of Online Shoppers, 2015
3.10. New Zealand
Product Categories Purchased Online, incl. “Travel (Tickets/Accommodation)”, by Four-Week Average Share of Individuals, in %, 12 Months to June 2015
3.11. Vietnam
Product Categories Purchased Online, incl. “Train and Air Tickets” and “Tour and Hotel Booking”, in % of Online Shoppers, 2015

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