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Asia-Pacific Online Payment Methods: Full Year 2015

Asia-Pacific Online Payment Methods: Full Year 2015

Asia-Pacific is one of the global leaders in mobile payments

With B2C E-Commerce sales growing rapidly, the online payment landscape in Asia-Pacific remains dynamic. In China, the number of online payment users reached over a third of a trillion in mid-2015, accounting for more than 50% of Internet users, as revealed in yStats.com’s report. Third-party payment services, such as Alipay and Tenpay, were the leading payment methods used by online shoppers in China that year, while in Japan and South Korea online payments were dominated by credit cards. Meanwhile, in less advanced markets, such as India, cash on delivery was still used by a high double-digit share of online shoppers. Another popular online payment method was bank transfer, chosen by more than two-thirds of online shoppers in Indonesia.

Overall, emerging markets in Asia-Pacific are ahead of advanced markets when it comes to the adoption of innovative payment methods, according to the research findings of yStats.com. For example, the share of individuals using mobile wallets in emerging markets was almost double that share in the advanced markets in mid-2015. In the previous year, China was the highest-ranking country worldwide in share of mobile phone users making mobile payments both for digital and non-digital goods, while India had the highest share of online shoppers who would be willing to use digital currency.

Asia-Pacific is one of the leading regions worldwide in mobile payment use. Mobile payment transactions in some of the countries in this region have been growing at triple-digit rates, as shown in yStats.com’s report. Asia-Pacific is also one of the trend setters in this space. Across the region, a number of mobile messengers launched payment services, such as LINE Pay from Japan and Kakao Pay from South Korea. As online and mobile payments continue to grow, competition remains intense.


1. Management Summary
2. Global Developments
Online and Mobile Payment Trends and News about Players, H1 2015
Online Payment Trends and News about Players, H2 2015
Breakdown of E-Commerce Sales by Cards and Alternative Payment Methods, by Region , in %, 2014 & 2019f
Non-Cash Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
Share of Online Shoppers Who Would Drop out of Purchase if the Preferred Method is Displayed on the Website but is not Available at the Checkout, in %, September 2015
Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
Payment Methods Used in M-Commerce, in % of Surveyed Mobile Phone Users, February 2015
Mobile Payment User Penetration, in % of Shoppers, by Selected Regions and the USA, 2014
Main Criteria For Adopting Innovative Payment Methods, in % of Consumers in Selected Developed Countries, by Very Important and Rather Important, June 2015
Perception of Security of Mobile Payments, by Selected Regions, and by Age Group, in % of Shoppers, 2014
Mobile Payment Users Penetration, by Product/Service Category, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Types of Mobile Payments Used for Purchasing Non-Digital Goods, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Types of Mobile Payments Used for Purchasing Non-Digital Services, by UK, France, Germany, Italy, USA, Japan, Australia, Spain, China, in % of Mobile Phone Users, 2014
Share of Online Shoppers Who Would Use Digital Currency, in % of Online Shoppers, by Selected Countries and Territories, 2014
3. Asia-Pacific
3.1. Regional
Mobile Payment User Penetration, in % of Shoppers, by China, Japan, South Korea and Regional, 2014
Share of Online Shoppers Paying with Cash on Delivery and Share of Online Shoppers Paying with Credit and Debit Cards for Online Purchases, in %, August 2015
Breakdown of Payment Methods Used to Pay for Taxi Ordered through a Mobile Application, in %, August 2015
Digital Payment Methods Used, by Emerging and Developed Markets, in % of Consumers, August 2015
Top Reasons for Using Online Payment Services, in % of Online Payment Service Users, August 2015
3.2. China
Online and Mobile Payment Trends and News about Players, H1 2015
Online and Mobile Payment Trends and News about Players, H2 2015
Share of Online Shoppers Who Used Digital Payment Systems to Pay for Online Purchases, in %, 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Number of Online Payment Users, in millions and in % Share of Internet Users, December 2012, December 2013, December 2014, June 2015
Breakdown of Electronic Payment Users by Gender, by Payment Method Type, in %, 2014
Third-Party Online Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
Breakdown of Third-Party Online Payment GMV, in %, and Total, in CNY trillion, Q2 2014 - Q2 2015
Breakdown of Third-Party Online Payment GMV, by Providers, in %, 2013 & 2014
Online Payment Service Providers Used, in % of Online Payment Users, December 2014
Alipay’s Share of Total Payments for Online Purchases, in %, 2010 and 2014
Mobile Payment Transactions’ Share of Total Online Payments, in %, 2014 & 2015
Number of Mobile Payment Users, in millions and in % Share of Mobile Internet Users, December 2014 & June 2015
Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2010 – 2014
Third-Party Mobile Payment GMV, in CNY trillion, and in % Year-on-Year Change, 2012 - 2018f
Third-Party Mobile Payment GMV, in CNY billion, and in % Year-on-Year Change, Q3 2014 - Q3 2015
Number and Value of Electronic Payment Services Transactions, by Segment, incl. Online and Mobile, in billions and in CNY trillion, and in % Year-on-Year Change, Q2 2015
Reasons for Using Mobile Payments Offline, in % of Internet Users Using Mobile Payment Offline, August 2015
Breakdown of Third-Party Mobile Payment Transaction Volume, by Provider, in %, 2014 & Q3 2015
Breakdown of Mobile Payment Market by Provider, in %, Q3 2015
3.3. Japan
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, January 2015
Breakdown of Most Used Online Payment Methods, in % of Online Payment Users, July 2015
Breakdown of Preferred Devices Used for Making Online and Mobile Payments, in % of Online Payment Users, by Age Group and Total, July 2015
Mobile Wallet Penetration, in % of Mobile Phone Owners, and Mobile Wallet Use, in % of Mobile Wallet Owners, August 2015
Number and Value of Electronic Money Transactions, in millions and in JPY billions, and in % Year-on-Year Change, 2010-2014
Value of Electronic Money Transactions, in JPY trillion, 2014 & 2021f
Ways of Using E-Money, incl. “Using Smartphone or Mobile Phone”, in % of Internet Users, December 2014
Brands of E-Money Used, in % of Internet Users Who Used E-Money, December 2014
3.4. South Korea
Online and Mobile Payment Trends and News about Players, H1 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Gender, September 2014
Activities Carried out via Mobile Instant Messengers, incl. Payment, in % of Mobile Instant Messenger Users, August 2015
Share of Customers Who Have Used Mobile Payment Tools, in %, August 2015
Share of Mobile Payment Users Starting to Use Mobile Payment in the Past Year, in %, August 2015
Breakdown of Frequency of Use of Mobile Payments in Online Shopping, in % of Mobile Payment Users, August 2015
Reasons for Using Mobile Payment Services, in % of Mobile Payment Service Users, March 2015
Barriers to Using Mobile Payment Services, in % of Smartphone Users Who Do Not Use Mobile Payment Services, March 2015
3.5. Australia
Selected Payment Methods Used in Financial Transactions, incl. BPAY and Online Banking, in % of Adults, 2008, 2011, 2014
Breakdown of Awareness and Usage of Mobile Payments, in % of Smartphone Users, February 2015
Number of Contactless Cards, in millions, 2010, 2014 & 2019f
Share of Shoppers Preferring to Use Contactless Payments, by Selected Regions, in %, October 2015
3.6. India
Online and Mobile Payment Trends and News about Players, H1 2015
Breakdown of Preferred Payment Methods in B2C E-Commerce, in % of Online Shoppers, 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
Payment Methods Preferred in Online Shopping, by Gender, in %, July 2015
Breakdown of Major Factors Which Encourage Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
Share of Cash on Delivery of E-Commerce Orders, in %, 2015e
Value and Volume of Payment Transactions by Selected Non-Cash Payment Methods, incl. Mobile Wallets, in millions and in INR billion, FY 2014-2015 & First 8 Months of FY 2015-2016
Payment Methods Used in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2015
Payment Methods Offered by Top 5 Mobile Shopping Apps, September 2015
Mobile Wallet Market Size, in USD million, 2014 & 2020f
3.7. Indonesia
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2015
Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
Breakdown of Reasons for Not Using Online Payments When Shopping Online, in %, August 2015
Reasons for Choosing a Particular Payment Method, in % of Online Shoppers Preferring the Method, 2014
Awareness of Mobile Money, by Demographic Group, in % of Individuals in Each Group, November 2014
Mobile Money, Bank and Nonbank Financial Institution Access and Use, in % of Individuals, November 2014
Awareness of Mobile Money Providers, in % of Individuals Aware of at Least One Mobile Money Provider, November 2014
3.7. Thailand
Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
Value and Volume of Online Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014 & Q1 - Q3 2015
Value and Volume of Mobile Payment, in THB billion and in millions, by Bank, Non-Bank and Total, 2010 – 2014 & Q1 - Q3 2015
3.8. Taiwan
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
3.9. Hong Kong
Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
Main Considerations in Online Shopping, incl. Payment, in % of Online Shoppers, December 2014
3.10. Vietnam
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
Payment Methods Offered, in % of E-Commerce Companies, 2014
Breakdown of Online Payment Service Providers Used, in % of E-Commerce Companies, 2014
3.11. Malaysia
Number of Users of Network-Based E-Money, in millions, and in % Year-on-Year Change, 2011 – 2014 & H1 2015
3.12. Pakistan
Share of Consumers Who Have Used Mobile Money and Who Have a Mobile Money Account, in %, December 2014
Top Purposes of Using Mobile Money, in % of Mobile Money Users, 2014
Mobile Money Providers Used, in % of Mobile Money Users, 2013 & 2014

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