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Asia-Pacific Online Gaming Market 2015

Asia-Pacific Leads the Way in Global Mobile Gaming Boom

Asia-Pacific is reported to be both the largest and the fastest growing gaming market worldwide. While the shift to digital games is happening worldwide, Asia-Pacific already leads the way in mobile gaming revenues, topping all other regions in 2014. Asia-Pacific also stands out in online gaming on computers, with five countries from this region on the list of the top ten countries in online gamer penetration of Internet users last year. Overall, the online gaming market in Asia-Pacific is forecasted to retain double-digit growth rate for the coming years.

China, Japan and South Korea are the largest markets for online games in Asia-Pacific and among the most prominent worldwide. In China, the number of people playing games online is nearly four hundred million and a quarter of a billion play mobile games. Distribution of games through mobile chat applications is a major trend, with close to two-thirds of mobile gamers discovering new games through this channel. This trend is also persistent in Japan, where a popular messaging app LINE carries an ever growing number of mobile free-to-play games.. In South Korea, mobile games tripled their share of the gaming market between 2012 and 2013.

The South East Asia sub-region is increasingly gaining attention of the global games market players. In 2014, there were close to a hundred million online gamers there and even a large number of mobile gamers. Countries like Thailand, Indonesia, and Vietnam are expanding their market potential with growing Internet and smartphone penetration. While Oceania is an advanced sub-region in these two parameters, Australia and New Zealand are still seeing double-digit growth rates in the digital gaming segment.

Some major digital games companies operate in the Asia Pacific region. China-based Tencent, which both publishes and distributes games through its platforms, generated several billion of Euros in online and mobile games revenues in 2014. Japan, is home to prominent digital games publishers such as Nexon and GungHo, and made news in early 2015 announcing the strategic cooperation between video games maker Nintendo and mobile games developer DeNA.


1. Management Summary
2. Global
Overview of Online Gaming Market, March 2015
Breakdown of Total Gaming Revenues, by Segment, in % and in USD billion, in % Year-on-Year Change and Number of Gamers, in millions, 2014e
Digital Gaming Revenues, in USD billion, and in % Share on Total Gaming Revenues, 2013 & 2018f
Top 10 Countries by PC Online Gamer Penetration on Internet Users, in %, H2 2014
Top 10 PC/MMO Games, by Rank, October 2014
Overview of Mobile Gaming Market, March 2015
Breakdown of Mobile Gaming Revenues, by Smartphone and Tablet, in USD billion, 2013 - 2015f & 2017f
Mobile Gaming Revenues, in USD billion, 2013 - 2016f
Reasons for Mobile Gaming Purchase, in % of Paying Mobile Gamers, by Smartphone and Tablet, 2014e
Top 3 Mobile Games, by Revenues, in USD billion, 2014
Top Grossing Mobile Games on Google Play (Android), March 2015, and iOS App Store, 2014
Overview of Social Gaming Market, March 2015
Social Gaming Revenues, in USD billion, 2012 & 2019f
3. Asia-Pacific
3.1. Regional
Online Gaming Revenues in Asia-Pacific, in USD billion, 2012, 2013 & 2018f
Breakdown of Online Gaming Revenues in Asia-Pacific, by Selected Countries, in %, 2013
3.2. East Asia
3.2.1. China
Overview of Online Gaming Market, March 2015
Online Gaming Revenues, in CNY billion, and in % Year-on-Year Change, 2011 - 2017f
Breakdown of Online Gaming Revenues, by Segment, Q1 2014
Mobile Gaming Revenues, in USD billion, 2013, 2014e & 2018f
Number of Online Gamers, in millions and in % of Total Internet Users, 2010 – 2014
Number of Mobile Gamers, in millions and in % of Total Mobile Internet Users, 2010 – 2014
Breakdown of Average Monthly Payment Amounts Paid for Online Games, in % of Online Gamers, 2014
Breakdown of Average Monthly Payment Amounts Paid for Mobile Games, in % of Mobile Gamers, 2014
Online Games Download Channels, in % of Online Gamers, 2014
Ways to Discover Mobile Games, in % of Mobile Gamers, 2014
Market Shares of Players in Virtual Gaming Goods Revenues, in %, 2013
Breakdown of User Coverage of Mobile Gaming Providers, in %, Q2 2014
Overview of Selected China-Based Gaming Companies, incl. Segment, Selected Online and Mobile Games Titles and Revenue, March 2015
3.2.2. Japan
Overview of Online Gaming Market, March 2015
Breakdown of Online Gaming Revenues, by Device, in % and in JPY billion, 2013
Mobile Gaming Revenues, by Apps and Smartphone Browser Games, in JPY billion, 2012 - 2014e
Social Gaming Revenues, in JPY billion, 2014, 2015f & 2020f
Overview of Selected Japan-Based Gaming Companies, incl. Segment, Selected Online and Mobile Games Titles and Revenue, March 2015
3.2.3. South Korea
Overview of Online Gaming Market, March 2015
Online Gaming Revenues, in USD billion, 2013 & 2018f
Breakdown of Total Gaming Revenues, by Segment, in %, 2011 - 2013
Online Gaming Revenues, in KRW billion, 2011 – 2013
Mobile Gaming Revenues, in KRW billion, 2011 – 2013
Product Categories Purchased Online, incl. “Computer or Video Games, in % of Online Shoppers, 2013
3.2.4. Taiwan
Selected Activities Carried Out Online, incl. “Online Games”, in % of Internet Users, 2014
Online Gamer Penetration, in % of Internet Users, by Age Group, 2014
Mobile Gamer Penetration on Smartphone Users, in %, 2014
Mobile Gaming Revenues, in TWD billion, 2014e & 2017f
3.3. South Asia
3.3.1. India
Gaming Revenues, by Platform, in INR billion, 2013 - 2018f
Impact of Mobile Gaming on GDP Value, in USD billion, 2013 & 2018f
Share of Internet Users who Play Games Online at Least Weekly, by Device, in %, Q1 2014
3.3.2. Pakistan
Entertainment Activities Carried Out Online, incl. “Playing Games”, in % of Internet Users Who Use the Internet for Entertainment Purposes, 2013
Top 5 Mobile App Categories, incl. “Games”, in % of Mobile App Users, 2014e
3.4. Southeast Asia
3.4.1. Sub-Regional
Online Gaming Revenues, in USD million, 2013 & 2014
Digital Gaming Revenues, in USD million, and Number of Gamers, in millions, by Online and Mobile, 2014
3.4.2. Thailand
Mobile Gaming Revenues, in USD million, 2014 - 2017f
Share of Mobile Gaming Revenues on Total Gaming Revenues, in %, 2014 & 2017f
Share of Smartphone Users Playing Games on Smartphones, in %, July 2014
Product Categories Purchased Online via Social Media, in % of Online Shoppers Buying via Social Media, May 2013
3.4.3. Indonesia
Mobile Internet Activities, incl. “Playing Games”, in % of Mobile Internet Users, 2014
Share of Smartphone Users Playing Games on Smartphones, in %, July 2014
3.4.4. Vietnam
Online Gamer Penetration, in % of Internet Users, 2014
Mobile Gaming Revenues, in USD million, 2010 - 2017f
3.4.5. Malaysia
Activities Carried Out Online, incl. “Playing or Downloading Video Games or Computer Games”, in % of Internet Users, 2013
3.4.6. Philippines
Share of Smartphone Users Playing Games on Smartphones, in %, July 2014
Product Categories Purchased via a Social Messaging App on Mobile Phones, incl. “Games”, in % of Mobile Internet Users, June 2014
3.5. Oceania
3.5.1. Australia
Gaming Revenues, by Segment, in AUD million, and in % Year-on-Year Change, 2014
Categories of Mobile Apps Used Monthly, in % of Mobile Internet Users, August 2014
Penetration of Mobile App Users in the Category “Games”, in % of Mobile Internet Users, by Age Group, August 2014
3.5.2. New Zealand
Gaming Revenues, by Segment, in NZD million, and in % Year-on-Year Change, 2014

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