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Asia-Pacific Cross-Border B2C E-Commerce 2015

Asia-Pacific Cross-Border B2C E-Commerce 2015

Asia-Pacific to Account for Nearly Half of Global Cross-Border B2C E-Commerce

Asia-Pacific is the largest region in the world in online retail sales and continues to grow rapidly. Cross-border online shopping is an important trend in this region, which is reported to have the potential to account for nearly half of all cross-border B2C E-Commerce sales worldwide in 2020. Cross-border online shopper penetration throughout the region varied from a low one-digit percentage in Indonesia to a high of over two-thirds in Australia, as of the beginning of 2015.

China is the key destination of both cross-border online imports and exports. Close to a third of active online shoppers made purchases across borders in China last year, while China itself ranked at least in the top 3 online shopping destinations of consumers in countries such as Russia, Brazil, and many others. China’s major E-Commerce companies, Alibaba and JD.com, compete on both fields, using their marketplaces to enable foreign merchants to access Chinese online consumers and China-based merchants to access overseas online shoppers.

Another major B2C E-Commerce market, Japan, has intense cross-border online trade with China and the USA, with cross-border B2C E-Commerce exports to these countries from Japan outweighing imports in 2014. In South Korea, as well, the USA and China were the top two destinations for cross-border online shoppers last year, while the most purchased product categories were clothing and health supplements. The emerging Southeast Asian markets also participate in the cross-border trend, led by Singapore.


1. Management Summary
2. Global
Cross-Border B2C E-Commerce Overview, August 2014
Cross-Border B2C E-Commerce Sales, in USD billion, % Year-on-Year Change, 2014 – 2020f
Cross-Border B2C E-Commerce Share of Total B2C E-Commerce Sales, in % of Total, 2014 – 2020f
Number of Cross-Border Online Shoppers, in millions, % Year-on-Year Change, 2014 – 2020f
Cross-Border Online Shopper Penetration, in % of Total Online Shoppers, 2014 – 2020f
Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
Share of Clothing and Footwear on Cross-Border Online Purchases, by Region, in %, 2014
Reasons to Purchase Online Cross-Border, in % of Online Shoppers Who Purchased a Product or Service Abroad, by Selected Countries, April 2015
Perceived Barriers to Cross-Border Shopping, in % of Online Shoppers Who Never Purchased a Product or Service Abroad, by Selected Countries, April 2015
Overview of Cross-Border Activities of Top B2C E-Commerce Merchants, incl. Headquarter Location, Local Operations and Shipment to Countries/Regions without Local Operations, August 2015
3. Asia-Pacific
3.1. Asia-Pacific Regional
Share of Global Cross-Border Online Purchases, in %, 2020f
Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, April 2015
3.2. China
Cross-Border B2C E-Commerce Overview, August 2014
Cross-Border E-Commerce Sales, in CNY trillion, 2013 & 2014
Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e
Breakdown of Cross-Border E-Commerce Imports, by Product Categories, in %, 2014
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
Cross-Border Online Shopper Penetration, in % of Online Shoppers, August 2014
Breakdown of Cross-Border Online Shoppers, by Gender, in %, August 2014
Product Categories Most Purchased in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, August 2014
Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
Overview of Selected International E-Commerce Websites Offering Direct Shipping to Mainland China, June 2015
3.3. Japan
Cross-Border B2C E-Commerce Overview, August 2014
Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in JPY billion, 2014
Year-on-Year Growth of Cross-Border B2C E-Commerce Flow between Japan, the USA and China, in %, 2014
Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f
Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
3.4. South Korea
Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
Breakdown of Cross-Border Online Orders, by Country of Origin, in %, 2013 & 2014
Countries Most Purchased From in Cross-Border E-Commerce, in % of Online Shoppers, August 2014
Cross-Border Shopper Penetration, in % of Consumers who Purchased Foreign Goods Overseas Offline During Vacation or Directly Online, by Purchasing Offline and Online, October 2014
Breakdown of the Most Preferred Channels for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, October 2014
Breakdown of Cross-Border Online Orders, by Product Categories, in %, 2014
Breakdown of Cross-Border Online Orders, by Value in USD, in %, 2014
Websites Purchased from in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, May 2014
3.5. Australia
Breakdown of B2C E-Commerce Sales, by International and Domestic, in %, April 2015
Cross-Border Online Shopper Penetration, in % of Online Shoppers, June 2014
Cross-Border Online Shopper Penetration, in % of Online Shoppers, by Age Group and Gender, June 2014
Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014
Product Categories Purchased from Overseas Websites, in thousands Online Shoppers, 12 Months to September 2014
Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
3.6. India
Share of Online Shoppers who Prefer to Buy from Global Sites, in %, January 2015
Most Popular Countries in Cross-Border B2C E-Commerce, in % of Online Shoppers, August 2014
3.7. Hong Kong
Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
3.8. Malaysia
Share of Cross-Border on Total E-Commerce Sales, in %, 2014e

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