Market Research Logo

Asia-Pacific B2C E-Commerce Delivery 2015

Asia-Pacific B2C E-Commerce Delivery 2015

yStats.com’s report: Online shoppers in Asia-Pacific value free shipping

In a new market report by yStats.com, “Asia-Pacific B2C E-Commerce Delivery 2015”, the secondary market research specialist highlights some important trends in online delivery. Among the report’s findings is that close to half of online shoppers in this booming region would buy more items to qualify for free shipping. Furthermore, the report reveals that online merchants in Asia-Pacific are investing in offering faster and more convenient delivery options.

In the fast growing B2C E-Commerce market in Asia-Pacific, close to half of online shoppers admitted in a survey last year they would buy more items from an online store in order to qualify for free shipping. In Japan, a medium-high double-digit share of online shoppers were willing to wait longer for free delivery and in Singapore more than two thirds of online shoppers believed free shipping to be a critical factor in their purchase decision.

Furthermore, the report by yStats.com reveals that delivery speed also matters. In China, the region’s largest market, online shoppers put delivery speed over delivery costs in a ranking of main considerations when buying online. In South Korea, approximately a quarter of online shoppers complained about slow delivery after purchase last year, while in Vietnam this share was above 50%. Moreover, India ranked the highest worldwide in terms of online shoppers willing to pay extra for faster shipping, as of early 2015.

Online retailers across Asia-Pacific are making efforts to offer faster and more convenient delivery options, according to yStats.com’s findings. In Japan, for example, over one-fifth of online shoppers already used same day delivery by the start of 2015 and a further one-third expressed willingness to use it in the future. The country’s largest E-Commerce platform operator, Rakuten, cooperated with delivery providers and store operators to offer pick-up service from stores and delivery stations. Chinese E-Commerce giants JD.com and Alibaba are both expanding their capabilities to cover larger areas of the country with same day delivery service.


1. Management Summary
2. Global Developments
Important Factors in Online Shopping, incl. Delivery, in % of Online Shoppers, Q1 2015 & Q4 2014
Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
Share of Online Shoppers Who Would Buy More Often if Same Day Delivery Were Available, by Selected Countries, in %, Q1 2015 & Q4 2014
Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4 2014
Importance of Delivery Options, by Purchasing from Domestic Online Retailers and Cross-Border Online Retailers, in % of Online Shoppers, by Selected Countries, November 2014
Major Reasons for Shopping Cart Abandonment, incl. Delivery, in % of Online Shoppers, by Selected Regions, October 2014
Attitude Towards B2C E-Commerce Delivery Options, in % of Online Shoppers, November 2014
Share of Global Online Retailers Offering Express Delivery, by Next Day Delivery and Same Day Delivery, in %, November 2014
Shopping Services Wanted in the Future, incl. Delivery, in % of Young Consumers, by Selected Countries, 2014
3. Asia-Pacific Regional
Action Taken to Qualify for Free Shipping, by China, Hong Kong, Japan, Singapore, South Korea and Asia (Total), October 2014
4. China
Overview of B2C E-Commerce Delivery, September 2015
Main Considerations When Buying Online, incl. Delivery, in % of Online Shoppers, 2014
Interest in Omnichannel Services, incl. Delivery, in % of Online Shoppers, 2014
Overview of Delivery Methods Offered by Top 5 B2C E-Commerce Companies by Market Share, October 2015
5. Japan
Overview of B2C E-Commerce Delivery, October 2015
Share of Online Shoppers Believing that Delivery Speed is Important, Compared to Global Average, in %, November 2014
Share of Online Shoppers Willing to Wait for Free Delivery, in %, November 2014
Breakdown of Usage of Same Day Delivery, in % of Online Shoppers, By Age and Gender, January 2015
6. South Korea
Complaints about Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
Delivery Services Most Used in Cross-Border E-Commerce, in % of Cross-Border Online Shoppers, November 2014
7. Australia
Top Reasons to Shop Online, incl. Free Shipping, in % of Online Shoppers, April 2015
8. Taiwan
Overview of B2C E-Commerce Delivery, October 2015
9. India
Overview of B2C E-Commerce Delivery, September 2015
Reasons to Choose an Online Shopping Brand, incl. Delivery, in % of Online Shoppers, August 2015
10. New Zealand
Reasons for Not Buying from Overseas Retailers, incl. Delivery, in % of Online Shoppers, August 2015
11. Singapore
Share of Online Shoppers Who Believe that Free Shipping is Critical in Online Purchase Decision, in %, October 2014
12. Indonesia
Concerns Related to Online Shopping, incl. Shipping Costs, in % of Internet Users, Q1 2014
Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers, 2014
13. Malaysia
Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet Users Who Do Not Purchase Online, 2013
14. Thailand
Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015
15. Philippines
Overview of B2C E-Commerce Delivery, August 2015
16. Vietnam
Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014
17. Pakistan
Overview of B2C E-Commerce Delivery, September 2015

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report