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Asia-Pacific B2C E-Commerce Market 2015

Asia-Pacific B2C E-Commerce Market 2015

yStats.com: Asia-Pacific to grab a larger share of global B2C E-Commerce

“Asia-Pacific B2C E-Commerce Market 2015” is the title of the new report published by German secondary market research provider yStats.com, specialized in B2C E-Commerce and Online Payments. The publication highlights the significant growth witnessed by the market in the past years and reports on the differences and similarities between the countries. yStats.com’s CEO and founder, Yücel Yelken notes that, “with its immense growth potential, Asia-Pacific is already at the forefront of international B2C E-Commerce and is projected to expand its share of global sales in the coming years.”

Asia-Pacific is the global leader in B2C E-Commerce’s share of total retail sales, ahead of regions such as Western Europe and North America. Asia-Pacific is home to three of the top seven countries with the largest B2C E-Commerce sales worldwide, according to the research results of yStats.com. The largest of them, China, vies with the USA for global leadership as the biggest B2C E-Commerce market. In the next five years, the Asia-Pacific region is projected to account for a still more significant part of the global B2C E-Commerce market, with this growth attributed primarily to emerging markets, such as China and India, while the global share of advanced markets including Japan and South Korea is predicted to decline.

The yStats.com report further stresses that while countries such as Japan, New Zealand and Australia were ahead of others in Asia-Pacific in terms of Internet penetration, China, India and Thailand demonstrated significantly higher mobile shopper penetration rates than these advanced markets. Other important market trends are cross-border online shopping, led by Australia, and social commerce, especially pronounced in some Southeast Asian markets, such as Indonesia.

Overall, B2C E-Commerce sales in Asia-Pacific are projected to increase at moderate double-digit rates through 2019, with India and countries in Southeast Asia especially standing out in terms of forecasted growth rates, as yStats.com’s report explains. Investors have acknowledged this growth trend by funding various E-Commerce merchants in the Asia-Pacific region. In 2014, Indian companies, including Flipkart and Snapdeal, and Chinese platforms like Meituan and Dianping accounted for nine out of the top ten E-Commerce investment deals in the region. Alibaba Group and JD.com, both based in China, remain the leading E-Commerce companies in Asia, while international players such as Amazon, Wal-Mart and eBay also maintain significant presence.


1. Management Summary
2. Regional
Asia-Pacific’s Share of Global B2C E-Commerce Sales, in %, 2014 & 2019f
China, Japan and South Korea Share of Global E-Commerce Sales, in %, 2014 & 2018f
B2C E-Commerce Share of Total Retail Sales, by Region, incl. Asia-Pacific, in %, 2015e
Total E-Commerce Sales of the Top 5 Markets in Asia-Pacific, in USD billion, 2014e & 2019f
B2C E-Commerce Sales of Goods and Digital Content, by Asia and Australasia, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Sales in Southeast Asia, in USD billion, 2013 & 2018f
M-Commerce Share of Total B2C E-Commerce Sales in Asia-Pacific, in %, 2014e & 2019f
Product Categories Purchased Online in Asia-Pacific, in % of Online Shoppers, October 2014
Top 10 Countries Worldwide by Retail E-Commerce Sales, incl. Countries in Asia-Pacific, in USD billion, and in % CAGR, 2013 - 2018f
B2C E-Commerce Sales, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Sales CAGR, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in %, 2009-2014 and 2014-2019f
B2C E-Commerce Share of Total Retail Sales, by Selected Countries Worldwide, incl. China, Japan, India and South Korea, in %, 2014 & 2019f
Online Shopper Penetration, by Selected Emerging Markets, incl. Countries in Southeast Asia, in % of Adult Internet Users, May 2014
Number of Internet Users in Asia-Pacific, by Country and Total, in millions, 2013 – 2018f
Internet Penetration in Asia-Pacific, by Country and Total, in % of Population, 2013 - 2018f
Internet Penetration in Asia-Pacific, by Selected Countries, in % of Population, 2014
Number of Smartphone Users in Asia-Pacific, by Country and Total, in millions, 2014 – 2019f
Smartphone User Penetration in Asia-Pacific, by Country and Total, in % of Mobile Phone Users, 2014 - 2019f
Number of Tablet Users in Asia-Pacific, by Country and Total, in millions, 2013 – 2019f
Tablet User Penetration in Asia-Pacific, by Country and Total, in % of Internet Users, 2013 – 2019f
Share of Respondents who Made at Least One Purchase Online in the Previous Three Months in Asia-Pacific, by Selected Countries, in %, Q4 2014
Mobile Shopper Penetration in Asia-Pacific, by Selected Countries, in % of Respondents, 2012 – 2014
Breakdown of the Last Online Purchase in Asia-Pacific, by Device Used, in % of Online Shoppers, by Country, 2014/Q1 2015
Activities Carried Out on Smartphones at Least Weekly in Asia-Pacific, incl. Purchase, by Country, in % of Smartphone Users, 2014/Q1 2015
Breakdown of Frequency of Cross-Border Online Shopping, in % of Online Shoppers, by Selected Countries, incl. Countries in Southeast Asia, April 2015
Investment Volume in E-Commerce in Asia, in USD million and Number of Deals, Q1 2012 - Q4 2014
Breakdown of E-Commerce Investment Deals in Asia, by Country, in %, 2014
Top 10 E-Commerce Investment Deals in Asia, by Amount Invested, in USD million, 2014
Top 15 Online Retailer Website Properties in Asia-Pacific, by Total Unique Visitors, in millions, October 2014
3. Advanced Markets
3.1. Japan
3.1.1. Overview
B2C E-Commerce Market Overview and International Comparisons, September 2015
3.1.2. Trends
Mobile Shopper Penetration, in % of Smartphone Users, August 2014
Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f
3.1.3. Sales & Shares
B2C E-Commerce Sales, by Products, Services and Digital Content, in JPY trillion, 2013 & 2014
B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, by Comparative Estimates, 2013 - 2019f
3.1.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
3.1.5. Products
Breakdown of B2C E-Commerce Sales by Product Categories, in %, 2014
3.1.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, January 2015
3.1.7. Delivery
Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
3.1.8. Players
Top 15 Retail Websites, by Total Unique Visitors, in millions, October 2014
3.2. South Korea
3.2.1. Overview
B2C E-Commerce Market Overview and International Comparisons, September 2015
3.2.2. Trends
Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
M-Commerce Sales, in KRW trillion and in % of Total E-Commerce Sales, Q1 2013 – Q1 2015
3.2.3. Sales & Shares
B2C E-Commerce Sales, in KRW trillion, and in % Year-on-Year Change, 2012 - 2014
B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, Ranked by CAGR, 2014 - 2019f
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2019f
3.2.4. Users & Shoppers
Number of Internet Users and Penetration Rate, in millions and in % of Population, 2010 – 2014
Online Shopper Penetration on Internet Users, by Gender and Age Group, in %, 2014
3.2.5. Products
Breakdown of B2C and C2C E-Commerce Sales by Product Categories, in KRW trillion and in %, 2013, 2014 & H1 2015
3.2.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, September 2014
3.2.7. Delivery
Complaints about Online Shopping, incl. Delivery, in % of Online Shoppers, 2014
3.2.8. Players
Overview of Top 10 Local E-Commerce Websites, by Website Rank, October 2015
3.3. Australia
3.3.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
3.3.2. Trends
M-Commerce Sales, in AUD billion, 2014e & 2019f
Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014
3.3.3. Sales & Shares
B2C E-Commerce Sales, in USD billion and in % of Total Retail Sales, 2013 - 2018f
Quarterly B2C E-Commerce Sales, by Pure-Play Online Retail, Multi-Channel Online Retail and Total, Q2 2013 – Q2 2015
B2C E-Commerce Share of Total Retail Sales, by Pure-Play, Multichannel and Total, July 2014 – July 2015
3.3.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Number of Online Shoppers, in millions, 2011 & 2014
3.3.5. Products
Top Product Categories Purchased Online, by Four-Week Average Number of Buyers, in thousands, 2014
3.3.6. Payment
Breakdown of Number and Value of Domestic Online Payments, by Method, and Annual Growth, in %, 2013/2014
3.3.7. Delivery
Top Reasons to Shop Online, incl. Free Shipping, in % of Online Shoppers, April 2015
3.3.8. Players
Top 10 Online Retail Websites, by Weekly Visits, in millions, September 2015
3.4. New Zealand
3.4.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
3.4.2. Trends
Mobile Shopper Penetration, in % of Online Shoppers, 12 Months to September 2014
Breakdown of B2C E-Commerce Sales, by Domestic and Cross-Border Import, in %, 12 Months to April 2015
3.4.3. Sales & Shares
B2C E-Commerce Sales, in NZD billion, 2013 & 2014
B2C E-Commerce Share of Total Retail, in %, 2013 & 2014
3.4.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Online Shopper Penetration, in % of Adult Population, 2010 - 2014
3.4.5. Products
Breakdown of B2C E-Commerce Sales, by Product Categories, Excl. Travel, in %, 12 Months to January 2015
Most Popular Product Categories Purchased Online, Incl. Travel, in % of Online Shoppers, 2014
3.4.6. Payment
Share of Online Shoppers Who are Concerned about the Security of Banking and Personal Details When Shopping Online, in %, February 2015
3.4.7. Delivery
Reasons to for Not Buying from Overseas Retailers, incl. Delivery, in % of Online Shoppers, August 2015
3.4.8. Players
Top 5 Online Retail Websites, by Monthly Visitors, in thousands, September 2015
4. Emerging Markets
4.1. China
4.1.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
4.1.2. Trends
B2C E-Commerce Trends Overview, August 2014
M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 - 2018f
Cross-Border E-Commerce Imports, in CNY billion, 2013 & 2014e
4.1.3. Sales & Shares
Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
B2C E-Commerce Sales Forecasts, in USD billion, by Comparative Estimates, 2014 - 2019f
B2C E-Commerce (incl. C2C) Share of Total Retail Sales, by Comparative Estimates, in %, 2013 - 2019f
4.1.4. Users & Shoppers
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Number of Online Shoppers, in Millions, and in % of Internet Users, 2010 – 2014 & June 2015
4.1.5. Products
Average Annual Online Spending and Number of Online Purchases, by Product Category, February 2015
4.1.6. Payment
Online Payment Methods Used, in % of Online Payment Users, 2014
4.1.7. Delivery
B2C E-Commerce Delivery Overview, September 2015
4.1.8. Players
B2C E-Commerce Player Overview, September 2015
B2C E-Commerce Sales of Top 10 B2C E-Commerce Companies by Market Share, in CNY billion, 2014
4.2. Taiwan
4.2.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
4.2.2. Trends
Mobile Shopper Penetration, in % of Mobile Device Owners, December 2014
Product Categories Most Purchased in M-Commerce, in % of Mobile Shoppers, December 2014
4.2.3. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2009, 2014 & 2019f
B2C E-Commerce Share of Total Retail Sales, in %, 2014 & 2019f
4.2.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Online Shopper Penetration, by Gender and Age, in % of Internet Users, August 2014
4.2.5. Products
B2C E-Commerce Sales, by Product Category, in TWD billion, 2013
4.2.6. Payment
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
4.2.7. Delivery
Overview of B2C E-Commerce Delivery, October 2015
4.2.8. Players
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, August 2015
4.3. India
4.3.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
4.3.2. Trends
B2C E-Commerce Trends Overview, September 2015
M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers, February 2015
Historic B2C E-Commerce Sales, in USD billion, by Comparative Estimates, 2009 - 2014
Forecasts of B2C E-Commerce Sales excl. Travel, in USD billion, by Comparative Estimates, 2014 - 2020f
4.3.3. Sales & Shares
B2C E-Commerce Share of Total Retail Sales, in %, by Comparative Estimates, 2013 - 2020f
4.3.4. Users & Shoppers
Number of Internet Users, in millions, and in % Penetration, 2013 - 2018f
Online Shopper Penetration, in % of Internet Users, 2014 & 2018f
4.3.5. Products
Breakdown of Online Retail Segment Sales, by Product Categories, in % and in INR billion, 2014
4.3.6. Payment
Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, 2014
4.3.7. Delivery
B2C E-Commerce Delivery Overview, September 2015
4.3.8. Players
B2C E-Commerce Player Overview, September 2015
Top 3 E-Commerce Websites, by Unique Visitors, in millions, May 2014 & May 2015
4.4. Singapore
4.4.1. Overview
B2C E-Commerce Overview and International Comparisons, August 2015
4.4.2. Trends
B2C E-Commerce Trends Overview, August 2015
Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015f
Products Purchased Online Cross-Border, in % of Cross-Border Online Shoppers, April 2015
4.4.3. Sales & Shares
B2C E-Commerce Sales, in SGD million, 2013 & 2018f
B2C E-Commerce Share of Total Retail Sales, in % and in USD billion, 2013
4.4.4. Users & Shoppers
Internet Penetration, in % of Households, 2010 - 2014
Online Shopper Penetration, in % of Internet Users, 2009 - 2013
4.4.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2012 & 2013
4.4.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Age Group and Total, 2013
4.4.7. Delivery
Actions Taken to Qualify for Free Shipping, in % of Online Shoppers, October 2014
4.4.8. Players
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
4.5. Indonesia
4.5.1. Overview
B2C E-Commerce Overview and International Comparisons, August 2015
4.5.2. Trends
B2C E-Commerce Trends Overview, August 2015
Devices Most Used for Online Shopping, in % of Online Shoppers, Q1 2014
Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
4.5.3. Sales & Shares
B2C E-Commerce Sales, in USD million, 2009 & 2014
B2C E-Commerce Share of Total Retail Sales, in %, 2013 - 2018f
4.5.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Online Purchase, in % of Internet Users, 2014
4.5.5. Products
Product Categories Purchased Online, in % of Online Shoppers, 2014
4.5.6. Payment
Online Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014
4.5.7. Delivery
Criteria for Choosing an E-Commerce Website, incl. “Safe Transactions and Delivery”, in % of Online Shoppers, 2014
4.5.8. Players
E-Commerce Player Overview, August 2015
E-Commerce Websites Purchased From, in % of Online Shoppers, 2014
4.6. Malaysia
4.6.1. Overview
B2C E-Commerce Overview and International Comparisons, August 2015
4.6.2. Trends
B2C E-Commerce Trends Overview, August 2015
Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
Breakdown of Likelihood of Following a Brand on Social Media, in % of Internet Users, March 2015
4.6.3. Sales & Shares
B2C E-Commerce Sales, in MYR billion, 2013 & 2020f
B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
4.6.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Purchasing and Ordering Goods and Services, in % of Internet Users, 2013
4.6.5. Products
Products Purchased Online, in % of Online Shoppers, 2013
4.6.6. Payment
Online Payment Overview, August 2015
4.6.7. Delivery
Reasons for Not Purchasing or Ordering Goods and Services Online, incl. Delivery, in % of Internet Users Who Do Not Purchase Online, 2013
4.6.8. Players
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
4.7. Thailand
4.7.1. Overview
B2C E-Commerce Overview and International Comparisons, August 2015
4.7.2. Trends
B2C E-Commerce Trends Overview, August 2015
Breakdown of Devices Used for Shopping Online, in % of Online Shoppers, June 2014
Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January 2015
4.7.3. Sales & Shares
B2C E-Commerce Sales, in USD million, 2013 & 2018f
B2C E-Commerce Share of Total Retail Sales, in %, 2013 & 2020f
4.7.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Activities Carried Out Online, incl. Purchase of Goods and Services, in % of Internet Users, 2014
4.7.5. Products
Product Categories Purchased Online, in % of Online Shoppers, May 2015
4.7.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, May 2015
4.7.7. Delivery
Delivery Methods Used in Online Shopping, in % of Online Shoppers, May 2015
4.7.8. Players
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
4.8. Philippines
4.8.1. Overview
B2C E-Commerce Overview and International Comparisons, August 2015
4.8.2. Trends
B2C E-Commerce Trends Overview, August 2015
Product Categories Purchased via Social Messaging Apps on Mobile Phones, in % of Mobile Internet Users, June 2014
Breakdown of Experience with Online Shopping, by Buying from Local Websites Only, Buying from Local and Overseas Websites and Not Buying Online, in % of Internet Users, August 2014
4.8.3. Sales & Shares
E-Commerce Sales, USD billion, 2014 & 2015f
B2C E-Commerce Share of Total Retail Sales, in %, 2014
4.8.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
4.8.5. Products
Top 3 Product/Service Categories to Purchase Online in the Next 6 Months, in % of Internet Users, Q1 2014
4.8.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, August 2014
4.8.7. Delivery
Overview of B2C E-Commerce Delivery, August 2015
4.8.8. Players
E-Commerce Player Overview, August 2015
Top 10 Local E-Commerce Websites, by Website Rank, incl. Website Visits, Time Spent on Website, Page Views and Bounce Rate, July 2015
4.9. Vietnam
4.9.1. Overview
B2C E-Commerce Overview and International Comparisons, August 2015
4.9.2. Trends
B2C E-Commerce Trends Overview, August 2015
Product Categories Purchased Online via Facebook, in % Online Shoppers Who Purchase on Facebook, December 2014
Online/Offline Purchase Behavior after Online/Offline Research, in % of Internet Users, 2014/April 2015
4.9.3. Sales & Shares
B2C E-Commerce Sales, in USD billion, 2013 & 2014
B2C E-Commerce Share of Total Retail Sales, in %, 2014
B2C E-Commerce Sales, in EUR billion, 2013 & 2018f
4.9.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
4.9.5. Products
Product Categories Purchased Online, in % Online Shoppers, 2013 & 2014
4.9.6. Payment
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 & 2014
4.9.7. Delivery
Complaints Received by E-Commerce Websites, incl. Delivery, in % of E-Commerce Websites, 2014
4.9.8. Players
E-Commerce Player Overview, August 2015
Top 10 E-Commerce Websites by Visits, by Website Rank, August 2015
4.10. Pakistan
4.10.1. Overview
B2C E-Commerce Overview and International Comparisons, September 2015
4.10.2. Trends
M-Commerce Share of Total E-Commerce Sales, in %, 2014
Number of Broadband Subscribers, by Technology and Total, incl. Mobile Broadband, in thousands, FY 2009/2010 - 2013/2014 & July 2015
4.10.3. Sales & Shares
E-Commerce Sales, in USD million, 2013 - 2015f
Share of E-Commerce on Total Retail Sales, in %, 2013
4.10.4. Users & Shoppers
Internet Penetration, in % of Individuals, 2010 - 2014
Share of Individuals Who Have Shopped Online, in %, by Socio-Demographic Groups, March 2013
4.10.5. Products
Top Categories of Products and Services Most Searched Online, by Rank, May 2015
4.10.6. Payment
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, 2014
4.10.7. Delivery
Overview of B2C E-Commerce Delivery, 2014
4.10.8. Players
Overview of Top 5 E-Commerce Websites, by Website Rank, October 2015

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