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Apple Pay Profile 2017

Apple Pay Profile 2017

New report provides information on Apple Pay digital wallet

Apple Pay, launched in the USA in Autumn of 2014, has now spread to over a dozen countries. Information about the financial institutions and merchant adoptions in the various economies where Apple Pay can be used is included in the new report, along with the description of its key features. Figures from Apple Pay’s largest market, the USA, indicate that over a third of retailers of various segments now accept Apple Pay. Surveys cited in the report show that utilization of the Apple Pay wallet trails awareness of the ability to do so among iPhone users, but usage has increased over the past two years.

1. Management Summary
2. Overview
Overview of Apple Pay, December 2016
3. Supported Countries
Overview of Countries/Territories Supported by Apple Pay, incl. Date of Launch, October 2014 – December 2016
4. Features
Payment Card Types Supported by Apple Pay, by Country/Territory, December 2016
Overview of Security Features of Apple Pay, December 2016
Overview of Features Available to Online Merchants with Apple Pay, December 2016
Selected Payment Providers Supporting Acceptance of Apple Pay on Website and In-App, by Country/Territory, December 2016
5. Service Fee
Overview of Information Related to Fees Charged by Apple Pay, December 2016
6. Adoption and Usage
Examples of Merchants Accepting Apple Pay, by Country/Territory, December 2016
Number of Locations in the USA Accepting Apple Pay, in millions, October 2014 & December 2016
Selected Data Related to Usage of Apple Pay in the USA, incl. Awareness, Usage for Purchase, Frequency of Usage, Average Number of Cards Loaded, and Satisfaction Rating, May 2015, December 2015, June 2016
Usage of Apple Pay for In-Store and In-App Credit Card Transactions, in % of Apple Pay Users, and Breakdown of Apple Pay Credit Card Transactions by In-Store and In-App Purchase, in %, 2015

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