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What Should Chief Marketing Officers Seek from Customer Experience Services Vendors in 2024?
... A strategic alliance ensures seamless execution and sustainable growth in the ever-evolving landscape ... Read More
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Smart Cities
... The ultimate goal of smart cities is to create sustainable, livable, and resilient urban environments ... development of smart cities is driven by several factors, including rapid urbanization, the need for sustainable ... Lastly, the increasing emphasis on sustainability and resilience is prompting cities to adopt smart solutions ... Read More
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Event Logistics
... This technology also improves safety and reduces wear on vehicles, contributing to more sustainable logistics ... Another trend is the heightened focus on sustainability within the industry. ... greener logistics not only helps reduce carbon footprints but also meets the growing demand for sustainable ... Read More
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Customer Experience Management Market by Offering (Solutions, Services), Touchpoint, Deployment Type, Organization Size, Vertical (Travel & Hospitality, BFSI, Retail, Healthcare, IT & Telecom) and Region - Global Forecast to 2028
... customer experience management solutions are reshaping industries, fostering satisfaction, and driving sustainable ... evolve, the enduring influence of Large Enterprises is set to shape the course of the industry, sustaining ... Read More
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Using Behavioral Signals to Improve Customer Trust in the Future of Customer Experience
... "With this outcome, brands can foster and sustain a thriving customer relationship that in turn contributes ... Read More
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Global Internet of Behavior Market
... Market Outlook Rest of the World Market Outlook South America Middle East and Africa Chapter 10 Sustainability ... Read More
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Retail Analytics Market by Offering (Software, Services), Business Function (Sales and Marketing, Finance and Accounting), Application (Order Fulfillment and Returns Management, Merchandize Planning), End User and Region - Global Forecast to 2029
... Lifetime Value 8.3.4 Predictive Modeling 8.3.4.1 Retailers Gaining Competitive Edge And Driving Sustainable ... Read More
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Kiosks Market Size, Share, and Analysis, By Product Type (Bank Kiosks, Retail Kiosks, Self-Service Kiosks, Digital Signage Kiosks, Interactive Kiosks, Photo kiosks, and Information Kiosks), By Component (Hardware and Software), By End-Use Industry (Banking & Financial Services, Healthcare, Retail, Hospitality, and Transportation), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034
... 4.2.COVID-19 overview on world economy 4.3.Industry ecosystem Channel analysis 4.4.Innovation & Sustainability ... Read More
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Customer Data Platform Market Size, Share, and Analysis, By Component (Platform and Services), By Application (Personalized Recommendations, Predictive Analysis, Marketing Data Segmentation, Customer Retention & Engagement, Security Management, and Others), By Vertical (BFSI, Retail & E-commerce, Media & Entertainment, Travel & Hospitality, Telecom & IT, and Others), By Capability (Open Access, Real-Time Analytics, Audience Management, and Identity Management), and By Region (North America, Europe, Asia-Pacific, And Rest of the World) And Regional Forecast 2024-2034
... 4.2.COVID-19 overview on world economy 4.3.Industry ecosystem Channel analysis 4.4.Innovation & Sustainability ... Read More
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POP display
... techniques enables the production of high-quality displays that are both visually appealing and sustainable ... This focus on quality and sustainability is driving the demand for innovative materials and production ... Regulatory pressures related to sustainability and environmental responsibility are also influencing ... Read More
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Mobile Advertising
... advertising market coupled with continuous innovation and evolving consumer preferences, ensures its sustained ... Read More
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MultiScreen Content Discovery Engines
... Present New Growth Avenues for MultiScreen Technologies User Interface and Experience Enhancements Sustain ... Read More
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Property Management Software Market By Solution (Rental and Tenant Management, Property Sale and Purchase Solution, Accounting and Cash Flow Management Software, Marketing and Advertising, Legal and Insurance Consultancy, Others), By Deployment Model (On Premises, Cloud Based), By Property Type (Residential, Commercial, Industrial, Special Purpose): Global Opportunity Analysis and Industry Forecast, 2024-2033
... Rise in consumer demand for sustainable living and working space CHAPTER 4: PROPERTY MANAGEMENT SOFTWARE ... Read More
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IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions
IDC FutureScape: Worldwide Chief Marketing Officer 2025 Predictions This IDC study provides IDC’s top 10 predictions for the chief marketing officer for 2025 and beyond.“Marketing’s future is represented by AI-fueled transformation. We only see the tip of the iceberg today, and lying underneath is ... Read More
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2024 Digital Marketing & Advertising in the Life Sciences
2024 Digital Marketing & Advertising in the Life Sciences Learn how to effectively inform and influence your life science customers with a comprehensive understanding of their digital media habits! To help suppliers develop their digital marketing strategies within the life sciences, we designed a s ... Read More
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Cloud-based Contact Center Market by Offering (Software by Engagement Type and Services), Communication Channel (Voice, Digital, and Self-service), Application (Marketing Automation, Helpdesk Management), Vertical and Region - Global Forecast to 2029
Cloud-based Contact Center Market by Offering (Software by Engagement Type and Services), Communication Channel (Voice, Digital, and Self-service), Application (Marketing Automation, Helpdesk Management), Vertical and Region - Global Forecast to 2029 The cloud-based contact center market is projecte ... Read More
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What Google's Newest Approach to Cookie Deprecation Means for Advertisers
What Google's Newest Approach to Cookie Deprecation Means for Advertisers This IDC Perspective discusses Google's newest approach to the deprecation of cookies. Google's recent decision to shift focus from deprecating third-party cookies to empowering user choice marks a significant turning point in ... Read More
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Advertising Technology (Ad Tech) Software
... factors, combined with continuous innovation in digital marketing technologies, are driving the sustained ... Read More
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IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel
IDC PlanScape: Hyper-Personalized Loyalty in Hospitality and Travel This IDC PlanScape addresses how loyalty solutions must hinge upon hyper-personalization, leveraging omni-channel strategies along with guest data platforms, real-time analytics, and AI to ensure that every opportunity for guest en ... Read More
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Location-based Services (LBS) and Real-Time Location Systems (RTLS) Market by Offering (Platform, Services, Hardware), Location Type, Technology, Application (Tracking & Navigation, Marketing & Advertising), Vertical and Region - Global Forecast to 2028
Location-based Services (LBS) and Real-Time Location Systems (RTLS) Market by Offering (Platform, Services, Hardware), Location Type, Technology, Application (Tracking & Navigation, Marketing & Advertising), Vertical and Region - Global Forecast to 2028 MarketsandMarkets forecasts that the LBS and R ... Read More
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Esports: Global Market Trends & Forecast
Esports: Global Market Trends & Forecast Report Scope: The scope of this report is broad and covers the global markets for esports, which is organized globally to generate various types of revenue streams, ranging from media rights to sponsorships to tickets and merchandise. In this report, the espo ... Read More
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From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands
From Touchdown to Fumble: Why Traditional Super Bowl Advertising Fails to Meet Data-Driven Marketers' Demands This IDC Perspective encourages an evolution from traditional/linear TV (e.g., Super Bowl ads) to connected television (CTV) as a data-driven marketing strategy. The 2024 Super Bowl attracte ... Read More
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Zoho Day 2024: Culture and Technology Strategies for the Long Game
Zoho Day 2024: Culture and Technology Strategies for the Long Game This IDC Perspective discusses Zoho's annual analyst event in 2024, focused on the company's long-term growth strategy and corporate culture. The company's approach includes investing in local education, targeting rural communities ... Read More
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Digital Signage Systems
... Additionally, the increasing emphasis on sustainability and energy efficiency has spurred the development ... Read More
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Location-based Services (LBS) and Real-Time Location Systems (RTLS) Market by Component (Platforms, Services, and Hardware), Location Type, Application (Tracking & Navigation, Marketing & Advertising), Vertical and Region - Global Forecast to 2027
Location-based Services (LBS) and Real-Time Location Systems (RTLS) Market by Component (Platforms, Services, and Hardware), Location Type, Application (Tracking & Navigation, Marketing & Advertising), Vertical and Region - Global Forecast to 2027 MarketsandMarkets forecasts the global Location-Base ... Read More
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