Oral Care Products in the U.S., 8th Edition

Packaged Facts - February 15, 2013 - 190 Pages - SKU: LA4880369
Countries covered: United States

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Sales of over-the-counter oral care products reached $4.9 million in 2012.

In the oral care market, health concerns are the number one driver of sales, but other factors come into play as well. Consumers are also looking to whiten their teeth and freshen their breath.  If a product can do all three, all the better: products that provide multiple benefits are proving to be the most attractive to consumers, as they are more convenient and affordable than the alternative of having to purchase multiple product types.

Marketers looking to spur sales in several categories have also had ... read the full abstract

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