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Global market review of denim and jeanswear – forecasts to 2022

Global market review of denim and jeanswear – forecasts to 2022

This ever-popular report summarises the global production and market consumption of denim jeanswear worldwide.

Chapter 1 sizes the global market retail value. Data is broken down into regions and both historic and forecast year-by-year estimates are provided. Data is also split by broad product price bands to provide a sense of where the value is spread.

In this edition of the report, just-style has combined the idea of fashionability with that of price, in the form of a price-fashion matrix. Fashionability is a very subjective issue in clothing, and no more so than in the jeans sector. What is one person’s commodity, a five pocket Western jean, may be high fashion to another because of a change to cut, such as straight leg, or skinny, or flared. The fashionability categories covered are:

Functional
Authentic
Fashionable
Brand afficionado

The report then covers the category in much the same way as retail value, but by market volume. In this chapter it also focuses on key markets, including the US, Brazil, Russia, India and China. Interestingly, the world jeans market size will break through the 2 billion pairs barrier during the forecast period.

Chapter 3 focuses on the supply chain, covering:
Supply chain models
Top manufacturing countries
Jeans imports
Denim capacity by country
Major mills worldwide
Denim imports and exports
Cotton prices

It then profiles the key jeans product types and looks at latest consumer, design, technology CSR and business attitudes, trends and issues.


Executive summary 
Purpose of the denim and jeans report 
The world jeans market by value, 2017 and 2022 
Jeans price architecture 
The world jeans market by volume, 2017 and 2022 
The selected country markets 
Denim capacity and trade 
Cotton growing and international trade 
Report methodology 
Quantification of the jeans market 
Geographical world regions 
Chapter 1: The world jeans market by value 
The world jeans market value, 2017 estimate 
The world jeans market value, 2022 forecast 
Time lines and growth percentages for value 
The concept of the just-style time line 
Time line 2012-2022: the jeans market in value 
Jeans price architecture 
The pricing onion in the retail jeans market 
The price-fashion matrix 
Chapter 2: The world jeans market by volume 
The world jeans market volume, 2017 estimate 
Average prices and consumption per person figures 
The world jeans market volume, 2022 forecast 
Time lines and growth percentages for volume 
The importance of the just-style time line in units 
Time line 2012-2022: the jeans market in volume 
Selected countries, the denim and jeans situation 
United States 
China 
India 
Brazil 
Russia 
Time line 2012-2022: the jeans market in percentage growth 
Chapter 3: Supply chain, trade and capacity 
Jeans and denim supply chain analysis 
Retailers, brands, jeans manufacturers, and denim weavers 
Most common jeans supply chain models 
Consumption, production and international trade in jeans 
Consumption through organized retail or thorough the black or grey economy 
Production of jeans across the world 
Jeans imports and where they come from 
Denim capacity worldwide 
Difficulties in calculating denim production and capacity 
Denim weaving capacity 
The major denim mills around the world 
Denim international trade 
Jeans and denim trade 
Denim exports 
Denim imports 
Cotton growing and international trade 
Who grows the cotton? 
Cotton prices 
The China effect, on cotton, denim and jeans 
Chapter 4: Pen pictures of the jeans market 
The 5 pocket straight leg men’s western jean 
History 
Basic 
Functional 
Authenticity 
Fashionable 
Women’s skinny jeans 
History 
Mainstream 
Functional 
Fashionable 
Conclusion 
Flared jeans 
History 
Basic 
Fashionable 
Fad 
Chapter 5: Industry trends and issues 
The jeans consumer, attitudes, trends and issues 
Design and product, attitudes, trends and issues
CSR, attitudes, trends and issues 
Business, attitudes, trends and issues 
List of tables
Table 1: World jeans market in US$bn, 2017 estimate 
Table 2: World jeans market in US$bn, 2022 forecast 
Table 3: World jeans market time line, 2012-2022 in US$bn 
Table 4: World jeans market time line, US$ cumulative percentage growth 
Table 5: World jeans market, 2017, in price bands 
Figure 1: Price fashion matrix for jeans, consumer attitudes
Table 6: World jeans market, units millions, 2017 estimate 
Table 7: World jeans market, units millions, 2022 forecast 
Table 8: World jeans market time line, 2012-2022 in units millions 
Table 9: World jeans market time line, units millions and cumulative percentage growth 
Figure 2: Supply chain, producer to consumer 
Table 10: Major jeans manufacturing countries, 2017, by pieces produced 
Table 11: US imports of denim jeans, ranked by country of source in units 
Table 12: European imports of denim jeans, ranked by country of source 
Table 13: Denim weaving capacity estimate for 2017 
Table 14: Denim fabric exports, ranked by leading supplying country 2017, as a % of US$ values 
Table 15: Denim fabric imports, ranked by leading supplying country 2017, as a % of US$ values 
Table 16: World cotton growing (millions of bales) 
Figure 3: Jeans brand matrix for 5-pocket straight leg jeans 
3.1 Faded Glory, Walmart
3.2 Foolproof, 7 for All Mankind 
3.3 Levis 
3.4 True Religion 
3.5 Embellish 
3.6 Uniqlo 
Figure 4: Jeans brand matrix for women‘s skinny jeans 
4.1 Pepe 
4.2 J-Brand 
4.3 AG Jeans 
4.4 Top Shop 
4.5 River Island 
4.6 Hudson 
4.7 G-Star 
4.8 Armani Jeans 
4.9 Victoria Beckham 
4.10 True Religion 
4.11 Mango 
4.12 Armani Jeans 
4.13 Paige 
Figure 5: Jeans brand matrix for women‘s flared jeans 
5.1 United Colours of Benetton 
5.2 Armani Jeans 
5.3 Levis 
5.4 Mango 
5.5 Bershka 
5.6 Free People 
5.7 Frame 
5.8 Victoria Beckham 
5.9 SJYP< Korea 
5.10 Paige 
Table 18: Jeans product categories and consumer attitudes 

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