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Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey

Africa-Med strategic sourcing review – comparing East Africa, North Africa and Turkey

Continuing our latest series of reports, which strategically review apparel sourcing countries, this latest report is aimed at both buyers and suppliers to assess and compare the advantages and challenges of sourcing and manufacturing apparel garments in key countries across East Africa, North Africa and Euro Med.

Countries covered:

  • Ethiopia
  • Kenya
  • Morocco
  • Tanzania
  • Tunisia
  • Turkey
  • Uganda

The report looks at whether East Africa can offer a full FOB package or whether the region might simply grow as a low cost manufacturer.

It considers whether North Africa and the Euro Med region could develop further due to the growth in backward integration in places like Morocco.

And, when looking at North Africa and East Africa together, could this whole region offer some brands and retailers with a new option for a complete sourcing solution closer to their bases and in similar time zones (for Europe) and slightly closer for the US?

While trade policy plays a big role in deciding or selecting regions and countries as sourcing options, it is clear from the East Africa example that this is not always the case unless there is a complete supply chain available or there is a mature textile and clothing industry with the ability to source raw materials and accessories competitively. The trade benefits gained from duty allowances get negated completely due to the lack of sourcing access and skills.

These are some of the key points discussed in this strategic sourcing review.

The report is categorised into four key parts:

Part 1: Introducing the value chain approach that just-style has taken in developing its 15-point sourcing criteria.

Part 2: An overview of products exported and a comparison of the selected East African countries' competitiveness based on buyer preferences and perceptions across the 15-point sourcing criteria.

Part 3: Similar to part 2, a comparative look at the selected North African countries and Turkey.

Part 4: Comparing the two regions as a whole against each other, across the same consistent sourcing criteria.

The 15 sourcing criteria this report measures:

  1. Ability to provide FOB
  2. Price
  3. Tariffs advantages
  4. Compliance and sustainability
  5. Production quality
  6. Efficiency
  7. Lead time
  8. Reliability
  9. Ability to create basic products
  10. Financial stability
  11. Vertical integration
  12. Political stability
  13. Order flexibility
  14. Innovation
  15. Ability to create value-added products


Methodology and objectives of this report
The 15-point sourcing criteria
A comparative analysis between the regions and sourcing strategies

Part 1: The value chain approach to sourcing criteria
Adopting a value chain approach
A. Sourcing (access to raw materials)
B. Manufacturing
C. Market access
D. Business environment
Competitiveness and sourcing criteria

Part 2: Sourcing from East African countries
Can East Africa offer a full FOB package or will the region simply
grow as a low cost manufacturer?
Products sourced from Kenya, Ethiopia, Tanzania and Uganda
Kenya
Ethiopia
Tanzania
Uganda
Scoring the selected East African countries on the 15-point criteria
1. Ability to provide FOB
2. Price
3. Tariffs advantage (preferential agreements)
4. Compliance / sustainability
5. Production quality
5. Efficiency
7. Lead time
8. Reliability
9. Ability to create basic products
10. Financial stability
11. Vertical integration / ability to source raw materials
12. Political stability
13. Flexibility of order quantity
14. Innovation and ability to develop products with buyers
15. Ability to create value added products

Part 3: Sourcing from North African countries and Turkey
Will Morocco, Tunisia and Turkey compete with each other for greater
share of high value business?
Products sourced from Morocco, Tunisia and Turkey
Morocco
Tunisia
Turkey
Scoring the North African countries with Turkey on the 15-point criteria
1. Ability to provide FOB
2. Price
3. Tariffs advantage (preferential agreements)
4. Compliance / sustainability
5. Production quality
6. Efficiency
7. Lead time
8. Reliability
9. Ability to create basic products
10. Financial stability
11. Vertical integration / ability to source raw materials
12. Political stability
13. Flexibility of order quantity
14. Innovation and ability to develop products with buyers
15. Ability to create value added products

Part 4: Comparing the two regions as sourcing destinations
Findings and thoughts at the country level
Findings and thoughts at the regional level
1. Ability to provide FOB
2. Price
3. Tariffs advantage (preferential agreements)
4. Compliance / sustainability
5. Production quality
6. Efficiency
7. Lead time
8. Reliability
9. Ability to create basic products
10. Financial stability
11. Vertical integration / ability to source raw materials
12. Political stability
13. Flexibility of order quantity
14. Innovation and ability to develop products with buyers
15. Ability to create value added products
Conclusions based on regional competitiveness
and the 15-point sourcing criteria

List of figures
Figure 1: Illustrating the value chain and business environment
Figure 2: The ’15-point sourcing criteria’
Figure 3: Top exporters in East Africa for knits (HS 61) 2013-2015 (US$ value)
Figure 4: Top exporters in East Africa for non knits (HS 62) 2013-2015 (US$ value)
Figure 5: Selected East African countries as sourcing destinations using
the 15-point sourcing criteria
Figure 6: Top exporters in North Africa for knits (HS 61) 2013-2015 (US$ value)
Figure 7: Turkey’s exports for knits (HS 61) 2013-2015 (US$ value)
Figure 8: Exports of non knits (HS 62), 2013-2015, North African countries and
Turkey (US$ value)
Figure 9: Selected North African countries and Turkey as sourcing destinations using
the 15-point sourcing criteria
Figure 10: Comparing both regions across the 15-point sourcing criteria
Figure 11: Comparing the two regions on the 15-point sourcing criteria

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