Global market review of malt whisky – forecasts to 2018
The global market for single malt Scotch has hit a new high – selling some 7.8m cases (domestic and travel retail combined).
This latest report from just-drinks/IWSR provides a complete market analysis of the global malt whisky sector, offering an expert review of the markets, brands, categories and companies.
The report comments on such issues as:
premiumisation - single malt is highly aspirational
growing demand for older, and much pricier, malts
shortage of supply - effects on profits
new entrants to the category
Asia’s growing acceptance of malt
Age statements and the conflicting views on this
Innovation - driven by exclusivity and packaging
Data includes volume consumption by major and minor regions, global top 25 markets volume consumption, top 10 markets value and volume, and forecasts to 2018. The analysis is enhanced by quotes from some of the leading players in the market.
This report enables you to:
understand the size and scope of the market
see the trends driving the sector
hear what some of the leading players are saying about the category
get an angle on future performance