Key Future Consumer Trends The post-recession consumer Treat seeking consumer – rise of premiumisation Peer-to-peer recommendations Health and wellness Sustainability, environmental and social issues Technology is disrupting consumer behaviour Consumers to become personal data banks New ways of buying and selling Be present on social media or you don’t exist
Beers Future Trends Key Category Drivers Craft is here to stay Craft brewers: acquisition targets Big brewers at a crossroads Re-positioning of big power brands Re-balancing of product portfolios Insight driven strategies will be key
Spirits Future Trends Key Category Drivers Premiumisation New areas for premiumisation Relevance and provenance Limited editions and collectors driving innovation Premium brands to sell direct online Sweeter, spicier, flavoured styles Craft vs premiumisation Maturing cocktail sector Most popular cocktail spirits Lower-proof spirits and blurring with adult soft drinks Healthier and more off-beat ingredients Homemade infused spirits and bitters Case study: Seedlip, first non-alcoholic spirit The perfect serve Wider variety of specialist spirits Whisky in high demand Growth opportunities in whisky Gin to enjoy second wave of success Rum grows as education increases Case study: Sweetdram, the rise of the viral distiller
Wine Future Trends Key Category Drivers Capturing engaged wine consumers will be key A polarised wine category Supermarkets to put pressure on wine supply chain Lifestyle wine brands Pinot Grigio to trigger new “safe” wine category Flavoured wine Sparkling wine to remain hero wine category Champagne bubbling back More theatre, samplings, flights
Soft Drinks Future Trends Key Category Drivers The sugar tax Growth of diet varieties Water shows the way forward Coconut waters to rise Falling alcohol consumption Targeting the grey market Brands seen as more of a treat than own label Other health concerns Case study: 4 S.O.M.E – seed based smoothie
The global recession has fundamentally changed how consumers make purchasing decisions. Drinks brands across all categories will need to work even harder to satisfy the wants of demanding and increasingly fickle consumers who are more willing to taste, and switch between, a wider variety of products across different price points.
Written by Richard Siddle, the award-winning ex-editor of Harpers Wine & Spirit who has written for Checkout, SuperMarketing and Independent Retail News, this report examines emerging trends in each of the major drinks categories:
Beers Spirits Wine Soft Drinks/Bottled Water.
Extract: “Consumer demand for products with provenance, tradition and a story they can relate to will be the number one influencing factor across all drinks categories. Drinks brands are going to have to work much harder to genuinely engage with a more demanding and increasingly fickle consumer. Competition within each drinks category will become more acute as a better-educated consumer is increasingly willing to try a wider variety of products across different price points.”
In today’s marketplace, provenance, tradition and a relatable story will be the key factors influencing consumer purchasing decisions. This brand new report from just-drinks identifies and explains these and other important trends that are set to change the relationship between manufacturers and consumers, and includes some short case studies from around the world that best illustrate the trends identified.
The report also features exclusive extracts of conversations with leaders from Carlsberg, Diageo, Coca-Cola GB and Ireland, Bibendum, McWilliam’s Wines, Dedicated Wines, Origin Wine, Brooklyn Brewery, Truman’s Brewery, Intangible Business, 4 S.O.M.E, Funkin, Copestick Murray, Hatch Mansfield, and the British Soft Drinks Association, as well as additional insight from market watchers Euromonitor, Canadean, NPD Group, Mintel, and Cellar Trends.
Learn more about the trends that will affect tomorrow - buy this report today.