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US Market Report for Hearing Aid Batteries 2017 - MedCore

EXECUTIVE SUMMARY
U.S. HEARING AIDS AND AUDIOLOGY DEVICE MARKET OVERVIEW
COMPETITIVE ANALYSIS
MARKET TRENDS
MARKET DEVELOPMENTS
MARKETS INCLUDED
KEY REPORT UPDATES
VERSION HISTORY
RESEARCH METHODOLOGY
1.1 RESEARCH SCOPE
1.2 IDATA’S 9-STEP METHODOLOGY
Step 1: Project Initiation & Team Selection
Step 2: Prepare Data Systems and Perform Secondary Research
Step 3: Preparation for Interviews & Questionnaire Design
Step 4: Performing Primary Research
Step 5: Research Analysis: Establishing Baseline Estimates
Step 6: Market Forecast and Analysis
Step 7: Identify Strategic Opportunities
Step 8: Final Review and Market Release
Step 9: Customer Feedback and Market Monitoring
HEARING AID BATTERY MARKET
2.1 INTRODUCTION
2.1.1 Predominance of Zinc-Air
2.1.2 Rechargeable Hearing Aid Batteries
2.1.3 Typical Lifespan
2.2 MARKET ANALYSIS AND FORECAST
2.3 UNIT ANALYSIS
2.3.1 Units Sold by Size
2.4 DRIVERS AND LIMITERS
2.4.1 Market Drivers
2.4.2 Market Limiters
2.5 COMPETITIVE MARKET SHARE ANALYSIS
ABBREVIATIONS
List of Charts
Chart 1 1: Hearing Aids and Audiology Device Market by Segment, U.S., 2013 – 2023
Chart 1 2: Hearing Aids and Audiology Device Market Overview, U.S., 2013 & 2023
Chart 2 1: Hearing Aid Battery Market, U.S., 2013 – 2023
Chart 2 2: Percentage of Hearing Aid Batteries Sold by Size, U.S., 2016
Chart 2 3: Leading Competitors, Hearing Aid Battery Market, U.S., 2016
List of Figures
Figure 1 1: Hearing Aids and Audiology Device Competitor Market Share Ranking by Segment, U.S., 2016 (1 of 2)
Figure 1 2: Hearing Aids and Audiology Device Competitor Market Share Ranking by Segment, U.S., 2016 (2 of 2)
Figure 1 3: Companies Researched in this Report, U.S., 2016 (1 of 2)
Figure 1 4: Companies Researched in this Report, U.S., 2016 (2 of 2)
Figure 1 5: Factors Impacting the Hearing Aids and Audiology Device Market by Segment, U.S.
Figure 1 6: Recent Events in the Hearing Aids and Audiology Device Market, U.S., 2015 – 2016
Figure 1 7: Hearing Aids and Audiology Device Markets Covered, U.S., 2016 (1 of 2)
Figure 1 8: Hearing Aids and Audiology Device Markets Covered, U.S., 2016 (2 of 2)
Figure 1 9: Key Report Updates
Figure 1 10: Version History
Figure 2 1: Hearing Aid Battery Market, U.S., 2013 – 2023
Figure 2 2: Percentage of Hearing Aid Batteries Sold by Size, U.S., 2016
Figure 2 3: Drivers and Limiters, Hearing Aid Battery Market, U.S., 2016
Figure 2 4: Leading Competitors, Hearing Aid Battery Market, U.S., 2016

US Market Report for Hearing Aid Batteries 2017 - MedCore

Technological improvements in hearing aid circuitry improve sound quality, immediate post-fit satisfaction and provide new features. These features also increase the power demand from the battery and therefore are also driving sales slightly. In addition to increased power supply, these features encourage hearing aid purchases and therefore help drive market growth for hearing aid batteries. Furthermore, hearing aid battery manufacturers are packaging their products in way that helps users change the batteries more easily. There has also been an increase in the proportion of private label batteries which are sold at a lower price point;, further facilitating the decrease in ASPs. There has also been an increase in retail channels such as Costco, Wal-Mart and the internet. Price per individual battery pack is expected to remain relatively constant until the end of the forecast period, but because of bulk sales and the increasing number of batteries included in a package, the average price per individual battery is expected to decline slightly.

Growth in this market is due to a few major trends. The first is increasing aging population, which drives the demand for new hearing aid installations and consequently increases the installed base of devices requiring batteries. The second contributor is that manufacturers offering private label hearing aid batteries have been offering an increasing number of batteries per pack. This gives the consumer a more economical choice over the leading brands, and is a strategy that the rest of the industry may soon adopt.


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