Europe Market Overview for Dental Materials 2017 - MedView
General Report Contents
- Market Analyses include: Unit Sales, ASPs, Market Value & Growth Trends
- Market Drivers & Limiters for each chapter segment
- Competitive Analysis for each chapter segment
- Section on recent mergers & acquisitions
The World Health Organization (WHO) along with a number of local governments and national dental associations continue to strategize on strengthening oral health promotion. In recent years, a variety of measures have been taken to inform the public on the importance of dental health in hopes to decrease the number of cavities across Europe. Increased public awareness has led to more preventive dentistry, thereby decreasing the extent to which restorative procedures are necessary. Furthermore, the insurance coverage limit for dental needs has not been increased for several years, despite the rising prices of dental prosthetics, restorations and doctor visits. These factors make it increasingly less affordable for patients to see a dentist, consequently limiting the overall dental materials market.
The introduction of seventh and eighth generation dental bonding agents has significantly improved application techniques, bonding mechanisms and has reduced the number of steps involved in tooth preparation. The newly-introduced self-etch and universal bonding adhesives are faster and easier to use, and also offer long-lasting bonds and better aesthetics. In Europe, the adoption of universal bonding agents has been slower than previously forecasted, especially in comparison to the United States. Specifically this was the case in countries such as France, the United Kingdom, Italy, Spain and Portugal. But continued marketing efforts have been successful in increasing adoption in these countries. The universality of the product caters to both self- and total-etch users, and once the full benefits of its use are recognized, they are expected to cannibalize the sales of self-etch adhesives.
Competition was more intense in some segments than others. The direct restoratives market, which represented the market with the most potential for revenues, displayed the highest number of manufactures competing for market share, albeit many held only marginal market share. Other segments had fewer competitors and exhibited higher levels of concentration, such as the market for dental local anesthetics, which are instead regarded as a pharmaceutical product. Private labeling has maintained a significant presence in certain regions which reflects the cost-sensitivity of the customer base.
In certain segments, the competitive landscape varied greatly from country to country, with local manufacturers typically holding leading shares in their home countries. For example, Micerium is a reputed company in Italy that develops various dental materials and competes with leading multinational players. Their success can be attributed to the cultural terms of business in the region which is based largely on trust and personal relationships. Few other examples include Inibsa and Clarben from Spain, SDI in UK, Molteni Dental in Italy and so on.
The European market for dental materials includes dental cements, impression materials, direct restorative materials, bonding agents, core build-up materials and dental anesthetics. The aging European population is the most significant driver of the dental materials market. Baby boomers are projected to live longer than those of previous generations and are therefore more likely to invest in their oral health during the remainder of their lives. Consequently, the demand for dental materials will increase due to this generation’s need for more crowns, bridges and other restorations. Also, the popularity of tooth-colored restorations and minimally invasive treatments has increased tremendously in the past few years; these trends are expected to drive the demand for innovative and technologically advanced dental materials, resulting in higher average selling prices (ASPs) and market values.