US Market Report for Cochlear Implants 2017 - MedCore
Manufacturers of cochlear implants will differ with the numbers of electrodes. The device provides a treatment option for those with hearing loss too severe (due to loss of cochlea sensory hair cells) to be treated with standard hearing aids, as well as those with damaged middle ears but viable cochleas, who are also unable to benefit from the use of standard hearing aids or from the latest models of high powered hearing instruments. In addition to adults, cochlear implants are especially beneficial to infants and very young children with single-sided deafness who, if treated early enough, are able to develop significantly better speech skills than if they were fit with a standard hearing aid later in life with the help of speech and language therapy. The improved speech and hearing ability offered by early cochlear implantation often results in better educational performance and a higher earning potential later in life. The surgery is typically followed up with post-cochlear implant aural rehabilitation, including an auditory verbal therapist, a speech language pathologist and a deaf educator. This unit sales trend is a result of both patient awareness and patient acceptance with respect to the benefits of cochlear implants. In addition, existing unilateral patients receiving second surgical implants (bilateral – on the other side of their ear) is becoming more common. The largest limiter of this market over previous years has been the product recalls that both Cochlear and Advanced Bionics underwent. However, both companies have sufficiently recovered from the drop in sales. While growth in this market had been lower than expected, 2015 marked a year of significant sales growth for Cochlear which helped drive the overall. It is expected that the growth rate will gradually stabilize throughout the remainder of the forecast.
Cochlear implants (bionic ears) are surgically implanted electronic devices designed to treat severe to profound sensorineural hearing impairment. The cochlea is the auditory portion of the inner ear and is a spiral cavity found within the modiolus. The organ of corti, which is the sensory hearing organ found within the cochlea, is found along the partition that separates the fluid chambers of the cochlea. The cochlea implant is surgically implanted under the skin behind the ear; implantation will typically take one to four hours. The device consists of an external sound processor (selectively filtering sound), microphone and RF transducer (transmits power and processed sound signals) and a stimulator and an internal receiver located within the bone beneath the skin, which converts signals into electric impulses through electrodes and a secondary coil which relays signals via electrodes (up to 24) directly to the cochlea.