Canadian Market Report for Bone Growth Stimulators 2016 - MedCore
Overall, the bone stimulator market in Canada is in the mature stage growing steady at a mid-single digit rate. The two segments of the market, ultrasonic and electrical, have similar unit growth profiles both positively contributing to the overall market at a mid-single and a low-single digit rate respectively. The ASP profiles, however, are somewhat different, with the ultrasound market experiencing a slight decline in recent years due to the entrance of three more affordable devices since 2012. The electrical market, on the other hand, experienced a slight growth in pricing due to the entrance of a more expensive device. Generally, the pricing in both segments is stable on a per device basis, and discussed further under each segment below.
The very first bone stimulator device in Canada received Health Canada license in November 1999. As of 2015 there were a total of seven players in the long bone growth stimulator market, three of which also had either a separate device for spinal application or had their only device also indicated for spine. For the purpose of this report, estimated units were separated by indication and only long bone (i.e. fractures) related units were included. There is a brief discussion regarding the break-down between long bone and spinal units in the Electrical Stimulator Market section and under the competitive analysis section. For context, the long bone market is estimated to be more than seven times bigger than spine ($8.0 vs. $1.1 million, respectively) as of 2015. There is also a brief discussion on the estimated break-down between units sold and units rented under the Ultrasonic Stimulator Market section and under the competitive analysis section.
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