Ready-to-drink Protein Innovation Report 2016
Zenith’s Ready-to-drink Protein Innovation Report 2016 provides a comprehensive overview of current trends in new product development in the ready-to-drink protein market. By featuring over 60 innovative brand profiles this report provides the ultimate guide to understanding the key factors shaping the global RTD protein market as well as future opportunities.
Background and report description
Prioritising protein as a fortification ingredient has driven success in the food and beverage market in 2015, with high-protein products amongst the most successful launches of the year. Once a relatively niche market, targeted at athletes and body-builders, the trend towards consuming protein has since become mainstream, with a new range of consumers embracing the nutrient for its role in maintaining good health.
The ready-to-drink protein market has been expanding at a faster rate than other ready-to-consume protein products, complementing consumer’s busy lifestyles. As the target market for drinkable protein has opened up, manufacturers have responded, creating a wave of diverse, and increasingly innovative product offerings.
Zenith’s report on Ready-to-drink Protein Innovation examines the key trends and themes driving innovation and new product launches during 2014-2016. The report provides an ultimate guide of some of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.
What this report covers
Brand profiles featured by 9 key ready-to-drink protein market segments: flavoured water, coconut water, juice-based drink, RTD coffee / energy, white milk, flavoured milk, plant-based drink, drinking yogurt, other beverages
Scope and definition
For the purpose of this report, Zenith has limited its research scope using the following definition:
1. Introduction and scope
2. Category overview
2.1 Global overview of RTD protein
2.2 Commentary - RTD protein trends
2.3 RTD protein challenges and barriers
2.4 RTD protein insights and opportunities
3. Brand profiles
3.1 Brand profiles: Flavoured water
3.2 Brand profiles: Coconut Water
3.3 Brand profiles: Juice-based drink
3.4 Brand profiles: RTD coffee / energy
3.5 Brand profiles: White milk
3.6 Brand profiles: Flavoured milk
3.7 Brand profiles: Plant-based drink
3.8 Brand profiles: Drinking yogurt
3.9 Brand profiles: Other beverages