It is estimated that around 70% of the global adult population have reduced lactase production, resulting in lactose intolerance. It could be down to a large group of self-diagnosers who are not included under medical statistics on lactose intolerance, which usually report much smaller numbers of people suffering from this ailment. Nevertheless, this increasing trend of self-diagnosed lactose intolerance in Europe and the US has significantly boosted demand for lactose free dairy products.
Zenith’s report on Lactose Free Innovation examines the key trends and themes driving innovation and new product launches during 2012-2014. The report provides an ultimate guide of the most innovative and leading products in a user-friendly presentation format to help you quickly gain an understanding of new product development worldwide.
What this report covers
Category overview: overview of key global market trends.
Key trends in new product development: Explores 7 main themes driving product development and innovation worldwide in the lactose free dairy and in the dairy free category.
Brand profiles: 70 profiles of innovative lactose free brands including product image, detailed product information, date of launch, packaging size & type, pricing, key ingredients and description of variants.
Brand profiles featured by the following key innovation themes
1. Fortification with milk proteins, vitamins and minerals 2. Less sugar content 3. Less fat content or fat-free 4. Extension with new ingredients and food groups 5. New combinations of flavours 6. Better taste thanks to technological developments 7. Mainstream appeal